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    • All HBS Web  (370)
      • Faculty Publications  (88)

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      • August 2014
      • Teaching Note

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
      Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Teaching Note 915-402, August 2014.
      • August 2014
      • Case

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
      Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Case 915-401, August 2014.
      • October 2013
      • Case

      Rhythm & Blues

      By: Willy Shih
      The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
      Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
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      Shih, Willy. "Rhythm & Blues." Harvard Business School Case 614-036, October 2013.
      • 2013
      • Book

      Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

      By: Anita Elberse
      What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
      Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Music Industry; Music Industry; Music Industry
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      Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
      • September 2012 (Revised August 2013)
      • Background Note

      A Brief History of the U.S. Tobacco Industry Controversy

      By: Sandra J. Sucher and Henry McGee
      This history of the U.S. tobacco controversy is a reading for a class on "The Insider," a film about whistleblowing in the U.S. tobacco industry, taught in the course, The Moral Leader. View Details
      Keywords: Leadership; Ethics; United States
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      Sucher, Sandra J., and Henry McGee. "A Brief History of the U.S. Tobacco Industry Controversy." Harvard Business School Background Note 613-044, September 2012. (Revised August 2013.)
      • 2012
      • Working Paper

      Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry

      By: Venkat Kuppuswamy and Carliss Y. Baldwin
      Our paper tests a key prediction of property rights theory, specifically, that agents will respond to marginal incentives embedded in property rights when making non-contractible, revenue-enhancing investments (Grossman and Hart, 1986; Hart and Moore, 1990). Using rich... View Details
      Keywords: Property Rights; Property; Rights; Investment; Contracts; Revenue; Motivation and Incentives; Motion Pictures and Video Industry; United States
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      Kuppuswamy, Venkat, and Carliss Y. Baldwin. "Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry." Harvard Business School Working Paper, No. 13-007, July 2012. (Revised August 2012.)
      • August 2012 (Revised August 2013)
      • Background Note

      Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

      By: Willy Shih
      Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details
      Keywords: Technology Transitions; Competency-destroying; Digital; Analog; Digital Transition; Modular; Modularity; Technological Change; Radical Innovation; Incremental Innovation; Architectural Innovation; Modular Innovation; Sustaining Innovation; Competency-enhancing; Noise Propagation; Perfect Copying; Digital Music; Digital Media; Consumer Electronics; Kodak; Sony; Panasonic; Disruptive Innovation; Technology Adoption; Transition; Change Management; Consumer Products Industry; United States
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      Shih, Willy. "Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging." Harvard Business School Background Note 613-024, August 2012. (Revised August 2013.)
      • Apr 2011 - 2011
      • Keynote Speech

      Digital Technology and Its Impact on the Film Industry

      By: Anita Elberse
      Keywords: Information Technology; Film Entertainment; Motion Pictures and Video Industry
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      Elberse, Anita. "Digital Technology and Its Impact on the Film Industry." Google's "Think Movies" Event, Google, Los Angeles, CA, April 2011.
      • August 2010 (Revised January 2020)
      • Case

      Rupert Murdoch: The Last Tycoon

      By: Geoffrey Jones and Hari Balkrishna
      The case examines the entrepreneurial career of Rupert Murdoch and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film... View Details
      Keywords: Family Business; Entrepreneurship; Media; Globalized Firms and Management; Business History; Business and Government Relations; Power and Influence; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Europe; United States; Australia
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      Jones, Geoffrey, and Hari Balkrishna. "Rupert Murdoch: The Last Tycoon." Harvard Business School Case 811-017, August 2010. (Revised January 2020.)
      • July 2010
      • Teaching Note

      Xanadu on Broadway

      By: Anita Elberse
      Teaching Note for 508062. View Details
      Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry
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      Elberse, Anita. "Xanadu on Broadway." Harvard Business School Teaching Note 511-033, July 2010.
      • November 2009 (Revised August 2011)
      • Case

      Warner Bros. Entertainment

      By: Gary P. Pisano and Alison Berkley Wagonfeld
      Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details
      Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry
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      Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
      • June 2009
      • Article

      Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
      • March 2009 (Revised January 2010)
      • Case

      DreamWorks SKG Inc.: To Distribute or Not to Distribute?

      By: Juan Alcacer, David J. Collis and Mary Furey
      Keywords: Film Entertainment; Distribution; Strategy; Motion Pictures and Video Industry
      Citation
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      Alcacer, Juan, David J. Collis, and Mary Furey. "DreamWorks SKG Inc.: To Distribute or Not to Distribute?" Harvard Business School Case 709-488, March 2009. (Revised January 2010.)
      • March 2009 (Revised November 2021)
      • Case

      The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?

      By: Juan Alcacer, David J. Collis and Mary Furey
      Soon after Robert Iger took over as CEO of the Walt Disney Company in late 2005, he turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for producing hits such as Toy Story and Finding Nemo. Disney's own... View Details
      Keywords: Mergers and Acquisitions; Decision Making; Animation Entertainment; Film Entertainment; Contracts; Distribution; Partners and Partnerships; Vertical Integration; Motion Pictures and Video Industry
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      Alcacer, Juan, David J. Collis, and Mary Furey. "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" Harvard Business School Case 709-462, March 2009. (Revised November 2021.)
      • Nov 2008
      • Conference Presentation

      Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

      By: Anita Elberse
      Keywords: Film Entertainment; Motion Pictures and Video Industry
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      Elberse, Anita. "Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study." Paper presented at the Bruce Mallen Workshop in Motion Picture Industry Studies, UCLA Anderson School of Management, Los Angeles, CA, November 2008.
      • March 2008 (Revised November 2008)
      • Case

      Sony Digital Entertainment, Japan

      By: Anita Elberse
      It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details
      Keywords: Books; Marketing Strategy; Open Source Distribution; Competition; Mobile Technology; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Japan
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      Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)
      • December 2007 (Revised August 2014)
      • Case

      Xanadu on Broadway

      By: Anita Elberse
      Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details
      Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry
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      Elberse, Anita. "Xanadu on Broadway." Harvard Business School Case 508-062, December 2007. (Revised August 2014.)
      • November 2007 (Revised March 2010)
      • Case

      Metro-Goldwyn-Mayer (MGM) and Tom Cruise

      By: Anita Elberse and Peter Stone
      In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
      Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
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      Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
      • October 2007
      • Article

      The Power of Stars: Do Star Actors Drive the Success of Movies?

      By: Anita Elberse
      Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
      Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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      Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
      • 2007
      • Working Paper

      Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
      Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
      Citation
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Harvard Business School Working Paper, No. 07-099, June 2007. (Revised July 2007, December 2007, April 2008, September 2008, January 2009.)
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