Publications

SSRN

2024
Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details

Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization

SSRN

Sep 20 2021
Short Film

An Inspiring Experience

08 Aug 2018
Blog Post

Hands-on Experience in Hospitality

Before I came to HBS, I worked in consulting. I knew that I wanted a different experience for my summer and looked at multiple leadership development programs. One stood out: Marriott’s Management Acceleration Program. With Marriott, I’m... View Details

Keywords: Hospitality

18 Mar 2019
Blog Post

My Transformational Experience at HBS

Erica Santoni, MBA 2019 and co-president of the Women’s Student Association (WSA), had doubts about applying to Harvard Business School. Learn how the application process was the first of many transformations in her life, and more about her View Details

Article

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher

Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn... View Details

Keywords: Churn/retention; Field Experiment; Pricing; Tariff/plan Choice; Targeting; Customer Relationship Management; Price; Performance Effectiveness

Find at Harvard

March 2016 (Revised February 2023)
Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim

Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details

Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness

27 Mar 2014
Video

How Do People Experience You

Web

MBA Experience - Global

MBA Experience 39% of our Class of 2025 MBA students are international, representing 66 countries. MBA 2025 Miami, FL Andrew Simko MBA 2025 Boca Raton, FL Lena Licht MBA 2025 Venice, CA David Soled Joint Degree 2024 Oxford, UK Claudia... View Details

March 2016
Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details

Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media

Web

MBA Experience - Leadership

MBA Experience MBA Experience At Harvard Business School, students exercise the leadership skills they will practice in business and beyond, and leave with lessons in leadership that are practical, priceless... View Details

June 2018
Teaching Note

LabCDMX: Experiment 50

By: Mitchell Weiss and Matt Higgins

Teaching Note for HBS No. 817-031. View Details

Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Mexico City; Mexico; Entrepreneurship; Innovation and Invention; Social Entrepreneurship; Government Administration; Transportation; Innovation Leadership; Transportation Industry; Public Administration Industry; Mexico; Mexico City

2022
Working Paper

Do Startups Benefit from Their Investors' Reputation? Evidence from a Randomized Field Experiment

By: Shai Benjamin Bernstein, Kunal Mehta, Richard Townsend and Ting Xu

We analyze a field experiment conducted on AngelList Talent, a large online search platform for startup jobs. In the experiment, AngelList randomly informed job seekers of whether a startup was funded by a top-tier investor and/or was funded recently. We find that the... View Details

Keywords: Startup Labor Market; Investors; Randomized Field Experiment; Certification Effect; Venture Capital; Business Startups; Human Capital; Job Search; Reputation

SSRN

24 Apr 2008
News

Fuld of experience

01 Oct 2018
News

A Transformative Experience

Dr. Claudio L. Haddad (OPM 12, 1987) is chairman of the board of Insper Institute of Education & Research in Brazil and a 2018 recipient of the HBS Alumni Achievement Award. In this interview, he explains the goal of the school. “How did I make a difference to the... View Details

Keywords: Educational Services

September 2016 (Revised October 2018)
Case

LabCDMX: Experiment 50

By: Mitchell Weiss and Maria Fernanda Miguel

There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the... View Details

Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Entrepreneurship; Social Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Transportation; Transportation Industry; Mexico City; Mexico

Educators