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      • April 2019
      • Article

      Incentives for Public Goods Inside Organizations: Field Experimental Evidence

      By: Andrea Blasco, Olivia S. Jung, Karim R. Lakhani and Michael Menietti
      Understanding why employees go the extra mile at work is a key problem for many organizations. We conduct a field experiment at a medical organization to study motivations for employees to submit project proposals for organizational improvement. In total, we analyze... View Details
      Keywords: Field Experiment; Innovation; Contest; Incentives; Free-rider Problem; Healthcare Organizations; Employees; Motivation and Incentives; Innovation and Invention; Organizations; Performance Improvement; Perspective
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      Blasco, Andrea, Olivia S. Jung, Karim R. Lakhani, and Michael Menietti. "Incentives for Public Goods Inside Organizations: Field Experimental Evidence." Journal of Economic Behavior & Organization 160 (April 2019): 214–229.
      • April 2019 (Revised April 2021)
      • Case

      Wayfair

      By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
      In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details
      Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
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      Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
      • October 2018 (Revised February 2020)
      • Case

      Commonwealth Bank of Australia: Unbanklike Experimentation

      By: Ryan W. Buell and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
      Keywords: Transparency; Experimentation; Banks and Banking; Credit Cards; Customer Focus and Relationships; Competitive Strategy; Banking Industry; Australia
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      Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Case 619-018, October 2018. (Revised February 2020.)
      • 2018
      • Working Paper

      Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

      By: Tomomichi Amano and Hiroshi Ohashi
      In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details
      Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy
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      Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018.
      • Article

      The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation

      By: Jon M. Jachimowicz, Oliver P. Hauser, Julia D. O'Brien, Erin Sherman and Adam D. Galinsky
      Sustaining large-scale public goods requires individuals to make environmentally friendly decisions today to benefit future generations. Recent research suggests that second-order normative beliefs are more powerful predictors of behaviour than first-order personal... View Details
      Keywords: Climate Change; Energy; Environmental Sustainability; Household; Behavior; Values and Beliefs; Forecasting and Prediction
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      Jachimowicz, Jon M., Oliver P. Hauser, Julia D. O'Brien, Erin Sherman, and Adam D. Galinsky. "The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation." Nature Human Behaviour 2, no. 10 (October 2018): 757–764.
      • June 2017 (Revised December 2017)
      • Case

      CJ E&M: KCON Goes Global

      By: Elie Ofek and Michael Norris
      In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
      Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry
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      Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
      • May 2017 (Revised November 2017)
      • Case

      Cotopaxi: Managing Growth for Good

      By: Andy Wu and Laura Huang
      Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details
      Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Retail Industry
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      Wu, Andy, and Laura Huang. "Cotopaxi: Managing Growth for Good." Harvard Business School Case 717-488, May 2017. (Revised November 2017.)
      • February 2017
      • Case

      Dick's Sporting Goods

      By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
      Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details
      Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
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      Lal, Rajiv, Jose B. Alvarez, and Matthew G. Preble. "Dick's Sporting Goods." Harvard Business School Case 517-007, February 2017.
      • Article

      No Unique Effect of Intergroup Competition on Cooperation: Non-competitive Thresholds Are as Effective as Competitions between Groups for Increasing Human Cooperative Behavior

      By: Matthew R. Jordan, Jillian J. Jordan and David G. Rand
      Explaining cooperation remains a central topic for evolutionary theorists. Many have argued that group selection provides such an explanation: theoretical models show that intergroup competition could have given rise to cooperation that is costly for the individual.... View Details
      Keywords: Intergroup Competition; Threshold Public Goods Game; Multi-level Selection; Cooperation; Groups and Teams; Competition
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      Jordan, Matthew R., Jillian J. Jordan, and David G. Rand. "No Unique Effect of Intergroup Competition on Cooperation: Non-competitive Thresholds Are as Effective as Competitions between Groups for Increasing Human Cooperative Behavior." Evolution and Human Behavior 38, no. 1 (January 2017): 102–108.
      • 2016
      • Working Paper

      The Great Training Robbery

      By: Michael Beer, Magnus Finnstrom and Derek Schrader
      In 2012 U.S. corporations spent $164.2 billion on training and education. Overwhelming evidence and experience shows, however, that most companies are unable to transfer employee learning into changes in individual and organization behavior or improved financial... View Details
      Keywords: Training; Organizations; Investment Return
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      Beer, Michael, Magnus Finnstrom, and Derek Schrader. "The Great Training Robbery." Harvard Business School Working Paper, No. 16-121, April 2016.
      • March 2016
      • Article

      To Groupon or Not to Groupon: The Profitability of Deep Discounts

      By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
      We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
      Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
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      Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
      • Article

      Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks

      By: Todd Rogers, Katherine L Milkman, Leslie K. John and Michael I. Norton
      Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people follow through on intentions like these? Plan-making, a tool that... View Details
      Keywords: Behavior; Success; Planning
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      Rogers, Todd, Katherine L Milkman, Leslie K. John, and Michael I. Norton. "Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks." Behavioral Science & Policy 1, no. 2 (December 2015): 33–41.
      • 2015
      • Article

      Beliefs About the True Self Explain Asymmetries Based on Moral Judgment

      By: George E. Newman, Julian De Freitas and Joshua Knobe
      Past research has identified a number of asymmetries based on moral judgments. Beliefs about (a) what a person values, (b) whether a person is happy, (c) whether a person has shown weakness of will, and (d) whether a person deserves praise or blame seem to depend... View Details
      Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Values; Weakness Of Will; Blame; Values and Beliefs; Identity; Moral Sensibility; Happiness
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      Newman, George E., Julian De Freitas, and Joshua Knobe. "Beliefs About the True Self Explain Asymmetries Based on Moral Judgment." Cognitive Science 39, no. 1 (2015): 96–125.
      • 2019
      • Working Paper

      The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets

      By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
      Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details
      Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting and Prediction; Social and Collaborative Networks; Size; Performance
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      Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, 2019.
      • January 2015 (Revised October 2016)
      • Case

      onefinestay: Building a Luxury Experience in the Sharing Economy

      By: Jill Avery, Anat Keinan and Liz Kind
      onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
      Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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      Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
      • Article

      Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

      By: Jillian J. Jordan, Valerio Capraro and David G. Rand
      Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details
      Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory
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      Jordan, Jillian J., Valerio Capraro, and David G. Rand. "Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments." Art. 6790. Scientific Reports 4 (2014).
      • 2014
      • Article

      Delaware's Choice

      By: Guhan Subramanian
      This article first documents the shift to annual elections of all directors at most U.S. corporations and argues that the alternative of "ineffective" staggered boards would have been more desirable, as a policy matter, but is now a missed opportunity. Using this... View Details
      Keywords: Governing and Advisory Boards; Laws and Statutes; Policy; Delaware
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      Subramanian, Guhan. "Delaware's Choice." Delaware Journal of Corporate Law 39, no. 1 (2014). (Delivered as the 29th Annual Francis G. Pileggi Distinguished Lecture in Law in Wilmington, Delaware in November 2013. Selected by academics as one of the “top ten” articles in corporate/securities law for 2014, out of 560 articles published in that year.)
      • Article

      The (Perceived) Meaning of Spontaneous Thoughts

      By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
      Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details
      Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking
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      Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.
      • 2014
      • Article

      Children Develop a Veil of Fairness

      By: Alex Shaw, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino and Michael I. Norton
      Previous research suggests that children develop an increasing concern with fairness over the course of development. Research with adults suggests that the concern with fairness has at least two distinct components: a desire to be fair and a desire to signal to others... View Details
      Keywords: Inequity Aversion; Social Signaling; Social Cognitive Development; Communication Intention and Meaning; Fairness; Age; Reputation; Growth and Development; Cognition and Thinking
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      Shaw, Alex, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino, and Michael I. Norton. "Children Develop a Veil of Fairness." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 363–375.
      • September 21, 2013
      • Other Article

      Redefining Global Health-care Delivery

      By: Jim Yong Kim, Paul E. Farmer and Michael E. Porter
      Initiatives to address the unmet needs of those facing both poverty and serious illness have expanded significantly over the past decade. But many of them are designed in an ad-hoc manner to address one health problem among many; they are too rarely assessed; best... View Details
      Keywords: Health
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      Kim, Jim Yong, Paul E. Farmer, and Michael E. Porter. "Redefining Global Health-care Delivery." Lancet 382, no. 9897 (September 21, 2013).
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