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  • Sep 20 2021
  • Short Film

An Inspiring Experience

  • March 2016 (Revised February 2023)
  • Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness
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  • 2024
  • Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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  • 2022
  • Working Paper

Do Startups Benefit from Their Investors' Reputation? Evidence from a Randomized Field Experiment

By: Shai Benjamin Bernstein, Kunal Mehta, Richard Townsend and Ting Xu
We analyze a field experiment conducted on AngelList Talent, a large online search platform for startup jobs. In the experiment, AngelList randomly informed job seekers of whether a startup was funded by a top-tier investor and/or was funded recently. We find that the... View Details
Keywords: Startup Labor Market; Investors; Randomized Field Experiment; Certification Effect; Venture Capital; Business Startups; Human Capital; Job Search; Reputation
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  • 2022
  • Working Paper

Is Hybrid Work the Best of Both Worlds? Evidence from a Field Experiment

By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Kyle Schirmann
Hybrid work is emerging as a novel form of organizing work globally. This paper reports causal evidence on how the extent of hybrid work—the number of days worked from home relative to days worked from the office—affects work outcomes. Collaborating with an... View Details
Keywords: Hybrid Work; Remote Work; Work-from-home; Field Experiment; Employees; Geographic Location; Performance; Work-Life Balance
Related
  • Web

MBA Experience - Global

MBA Experience 39% of our Class of 2025 MBA students are international, representing 66 countries. MBA 2025 Bibiani, Ghana Dominic Mensah MBA 2025 Laguna Niguel, CA Sarah Zia MBA 2025 New York, NY Julie Cruz MBA 2025 Union City, CA... View Details
  • Web

MBA Experience - Leadership

MBA Experience MBA Experience At Harvard Business School, students exercise the leadership skills they will practice in business and beyond, and leave with lessons in leadership that are practical, priceless... View Details
  • June 2018
  • Teaching Note

LabCDMX: Experiment 50

By: Mitchell Weiss and Matt Higgins
Teaching Note for HBS No. 817-031. View Details
Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Mexico City; Mexico; Entrepreneurship; Innovation and Invention; Social Entrepreneurship; Government Administration; Transportation; Innovation Leadership; Transportation Industry; Public Administration Industry; Mexico; Mexico City
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  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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  • 27 Mar 2014
  • Video

How Do People Experience You

  • September 2016 (Revised October 2018)
  • Case

LabCDMX: Experiment 50

By: Mitchell Weiss and Maria Fernanda Miguel
There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the... View Details
Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Entrepreneurship; Social Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Transportation; Transportation Industry; Mexico City; Mexico
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  • 09 Sep 2020
  • News

The Great Experiment

  • Video

Student Experience Panel

  • 20 Sep 2021
  • Video

An Inspiring Experience

  • 01 Oct 2018
  • News

A Transformative Experience

Dr. Claudio L. Haddad (OPM 12, 1987) is chairman of the board of Insper Institute of Education & Research in Brazil and a 2018 recipient of the HBS Alumni Achievement Award. In this interview, he explains the goal of the school. “How did I make a difference to the... View Details
Keywords: Educational Services
  • 24 Apr 2008
  • News

Fuld of experience

  • 21 Sep 2010
  • News

Investing in Experience

Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • Research Summary

Customer Experience Design

By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
  • 02 Jun 2020
  • News

Making experiments pay

  • 15 Nov 2017
  • Video

The Student Experience