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Show Results For
- All HBS Web
(454)
- News (98)
- Research (260)
- Events (1)
- Multimedia (1)
- Faculty Publications (86)
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- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
survey notes, more than half of HBS alumni launch a business. In this conversation, professors Tom Eisenmann and Bill Kerr discuss HBS’s entrepreneurial ecosystem, which empowers students to create an enterprise that has impact. Eisenmann... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2010
- News
Lords of Strategy
customers, in other words — and its position vis-à-vis competitors. If an enterprise had different lines of business, it might view these in historical terms — “First we got into radio, which led us into television” — or as a capital... View Details
- 01 Apr 2000
- News
A Place in the Sun
domestic product. The lure of faraway places recently led the Bulletin to consider two different sorts of vacation enterprises in which HBS alumni play prominent roles. The first, Turtle Island (at left), is an intimate, one-of-a-kind... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Jun 2000
- News
VC Luminary John Doerr: Education Reform Critical to Success of New Economy
with a few of my friends," Doerr told an audience of nearly one thousand HBS students who had gathered for his presentation, offered as part of the Social Enterprise Speaker Series. Since joining Kleiner Perkins in 1980, Doerr has played... View Details
- 01 Jun 2004
- News
Books
University Press) Walter Friedman’s Birth of a Salesman: The Transformation of Selling in America documents the history of salesmanship, from the days of peddlers to the creation of modern sales forces at companies like National Cash... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
history courses today. The first HBS course designed specifically to teach entrepreneurial management - The Management of New Enterprises - was introduced in 1947, one of several HBS initiatives undertaken to address the unique... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
appealing, then boosting the company’s sales and marketing capacity and acquisition tactics to suit each industry. The biggest challenge with this approach, Sambvani explains, is having enough resources for the View Details
- 26 Jan 2017
- News
Finding a Path out of Poverty
Witwatersrand and then earned a master’s degree in finance from the University of Pretoria. From there he took on a series of positions in financial services, including head of trading, head of sales and marketing, and vice president,... View Details
Keywords: Margie Kelley
- 01 Apr 2000
- News
Time to Vote in University Elections
Source Media, Inc.; Principal, Washington Advisory Group. New York, NY. F. Barton Harvey, AB '71 magna cum laude, MBA '74. Chair and CEO, The Enterprise Foundation. Baltimore, MD. Walter H. Morris, Jr., AB '73, MBA '75. Senior Manager,... View Details
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales pitch. We took a business... View Details
Keywords: Educational Services
- 01 Apr 2001
- News
Beyond Accommodation
operation when Gibbons arrived. He has since led the agency through unprecedented growth to $296 million in sales in FY2000. “I push the organization in a lot of ways it hasn’t been pushed before,” says Gibbons, who also led the effort to... View Details
- 15 Jan 2020
- News
The Business of Access
person who is paying, the philanthropist, is typically not the person receiving the service.” This fundamental difference, she notes, changes the function-benefit sales framework. Lisle found that she thrived at speaking with... View Details
Keywords: Maureen Harmon
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is... View Details
- 01 Mar 2007
- News
Courting the Poor
A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor... View Details
- 01 Dec 2009
- News
Alumni Books
times. Rigby ex-plains how to craft an action plan tailored to the specific situation, providing tools for cutting costs intelligently, sustaining margins and the brand, boosting revenue by refocusing the sales force on the right... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments,... View Details
- 01 Sep 2004
- News
Promise & Perils
Long remembers eating lots of pumpkin — the only food readily available. The early engines of growth were holdovers from the Maoist era: township and village enterprises (TVEs) rooted in China’s vast rural regions, and state-owned View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
making sure our existing customers still win and that we can still grow in that market,” says Pemberton. Should LS stick with the formula that’s been working, or should they make the leap to enterprise sales... View Details