Publications

13 Aug 2014
Lessons from the Classroom

Managing the Family Business: Entrepreneurs Needed for Long-Run Success

activities, and build assets. There are many roles to play in a family business, but entrepreneurs are critical for long-term success.Photo: iStockPhoto Families that want to stay in business for another generation don't have a choice... View Details

Keywords: by Michael J. Roberts

January 2004 (Revised January 2005)
Case

Delta Air Lines (A): The Low-Cost Carrier Threat

By: Jan W. Rivkin and Laurent Therivel

The top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary,... View Details

Keywords: Corporate Strategy; Competitive Strategy; Cost; Decision Choices and Conditions; Service Delivery; Service Operations; Air Transportation Industry

2024
Working Paper

Behavioral Attenuation

By: Thomas Graeber, Benjamin Enke, Ryan Oprea and Jeffrey Yang

We report a large-scale examination of behavioral attenuation: due to information-processing constraints, the elasticity of people’s decisions with respect to economic fundamentals is generally too small. We implement more than 30 experiments, 20 of which were... View Details

Keywords: Decisions; Behavior; Cognition and Thinking; Behavioral Finance

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January 2015
Article

Poker-faced Morality: Concealing Emotions Leads to Utilitarian Decision Making

By: Jooa Julia Lee and F. Gino

This paper examines how making deliberate efforts to regulate aversive affective responses influences people's decisions in moral dilemmas. We hypothesize that emotion regulation—mainly suppression and reappraisal—will encourage utilitarian choices in emotionally... View Details

Keywords: Decisions; Moral Sensibility; Emotions

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February 2021
Case

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta

This case discusses efforts made by biotechnology (biotech) company Amgen to introduce digital technologies into its manufacturing processes. Doing so is complicated by the fact that the process for manufacturing biologics—or therapeutics made from living cells—is... View Details

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

to business success. In today's global markets, companies have many choices to procure what they need to develop, build, and sell product. Pisano and Buciuni wanted to test the theory of the dying cluster. "I think people in general think... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

20 Nov 2012
First Look

First Look: November 20

our research examines. We find that, to the contrary, the success of voluntary regulation is contingent on a robust regime of government inspection and enforcement. Within such a regime, we find that voluntary compliance efforts by... View Details

Keywords: Sean Silverthorne

2023
Working Paper

Leadership and the Value of Persistence

By: James J. Anton, Alan Jaske and Dennis Yao

Consider a leader’s decision whether to persist with an unsuccessful R&D project or to terminate the project in favor of a new project with an uncertain value. How does that decision affect the effort exerted by the manager assigned to the project? To study this... View Details

Keywords: Persistence; Project Evaluation; R＆D Project Management; Projects; Decision Choices and Conditions; Leadership

August 2010 (Revised January 2013)
Case

Avi Kremer

By: Joshua D. Margolis and Mark Wetzel

If you were diagnosed with a terminal illness, how would you respond and what would you do with your remaining time? Avi Kremer contemplates four options for how to devote himself 18 months after being diagnosed with ALS. His experience thus far and the choices he... View Details

Keywords: Entrepreneurship; Values and Beliefs; Health Disorders; Leadership Development; Personal Development and Career; Social Enterprise; Personal Characteristics

2021
Working Paper

Impact Accounting for Product Use: A Framework and Industry-specific Models

By: George Serafeim and Katie Trinh

This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial... View Details

Keywords: Impact Measurement; Product Impact; Customer Welfare; Environment; ESG; Product; Customers; Well-being; Environmental Sustainability; Measurement and Metrics; Accounting; Financial Statements; Analysis; Framework

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November 2009 (Revised August 2011)
Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld

Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details

Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry

10 Dec 2014
Working Paper Summaries

Multi-sided Platforms

Keywords: by Andrei Hagiu & Julian Wright; Technology

2008
Working Paper

Collaborative Architectures for Innovation

By: Gary P. Pisano and Roberto Verganti

Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the... View Details

Keywords: Competency and Skills; Governance Controls; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Social and Collaborative Networks

June 2013 (Revised August 2020)
Case

Bonnie Road

By: Arthur I Segel, John H. Vogel, Jr. and Lisa Strope

Victor Alexander was intrigued by the packet of papers that lay in front of him. The papers comprised a brochure that Garden State Bank had put together in an effort to sell the Bonnie Road Distribution Center in Somerset, New Jersey, for $9.7 million. It was April... View Details

Keywords: Real Estate; Investment; Acquisition; Buildings and Facilities; Property; Partners and Partnerships; Decision Choices and Conditions; Distribution Industry; Real Estate Industry; Texas

April 2004 (Revised May 2005)
Case

ING DIRECT

By: James L. Heskett

The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits. View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Leadership Style; Growth Management; Brands and Branding; Planning; Problems and Challenges; Financial Services Industry; United States

Article

Understanding Boards of Directors: A Systems Perspective

By: Jay W. Lorsch

In this essay, my goal is to explore why, despite the tireless efforts of talented people, research on corporate governance has been slow and uneven, and where that research should turn to next to be most valuable to practitioners. My belief is that the most fruitful... View Details

Keywords: Corporate Boards; Business Admnistration; Social Systems; Corporate Governance; Governing and Advisory Boards; System

February 2015
Case

CLP: Powering Asia

By: George Serafeim, Rebecca Henderson and Dawn Lau

Richard Lancaster, taking over from Andrew Brandler, was the Chief Executive Officer (CEO) of CLP Holdings Ltd., one of the leading power companies in Asia, with operations in China, Southeast Asia, Taiwan, Australia, and India, and an energy portfolio spanning coal,... View Details

Keywords: Energy Generation; Environmental Sustainability; Goals and Objectives; Values and Beliefs; Growth and Development Strategy; Strategic Planning; Energy Industry; Asia; India