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January 2021
Supplement

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Retail Industry; Consumer Products Industry; United States

2001
Chapter

E-Commerce in the Textile and Apparel Industries

By: Janice H. Hammond and Kristin M Kohler

Keywords: Business Ventures; Web Sites; Apparel and Accessories Industry

2001
Working Paper

Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce

March 2002
Background Note

Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce

Illustrates how various elements in a customer's encounter with Internet services relying on physical service (labor-intensive customer support and/or logistics) affect one another. Presents a framework that suggests: 1) that improving service quality in specific... View Details

Keywords: Internet and the Web; Service Delivery; Performance Efficiency; Performance Effectiveness; Service Industry

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

Times were hard for Webvan this year. Like other online grocers and delivery services that hit the screen in 2001—among them, Homegrocer, Kozmo, and Streamline—Webvan finally called it quits in July after two years in business. Webvan may be gone, but the forces that... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

August 10, 2019
Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson

It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details

Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web

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04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

vital for the structure of e-commerce and that’s the broader issue" Q: Is there a distinction to be made here between Apple protecting its own commercial interests and protecting customer security more broadly? A: Apple is making two... View Details

Keywords: Re: Sunil Gupta; Technology

2001
Other Unpublished Work

E-Commerce and the Supply Chain: The Rhetoric and the Reality

Keywords: Supply Chain; Internet and the Web; Sales

July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli

2021
Working Paper

An Empirical Study of Time Allotment and Delays in E-commerce Delivery

By: M. Balakrishnan, MoonSoo Choi and Natalie Epstein

Problem definition: We study how having more time allotted to deliver an order affects the speed of the delivery process. Furthermore, we seek to predict orders that are likely to be delayed early in the delivery process so that actions can be taken to avoid delays.... View Details

Keywords: Logistics; E-commerce; Mathematical Methods; AI and Machine Learning; Performance Productivity

July 2022
Teaching Note

eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-077. View Details

July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli

July 2022
Case

Yinglan Tan: Scaling a Venture Capital Firm in Southeast Asia

By: Josh Lerner and Richard Zhu

Yinglan Tan considered the future of his young Singapore-based venture capital firm. On the one hand, the intuition that was behind the initial creation of Insignia in 2017 had been proven correct. The venture capital market in Southeast Asia had grown rapidly, driven... View Details

Keywords: E-commerce; Scalability; Globalized Markets and Industries; Venture Capital; International Finance; Growth and Development; Expansion

April 2017 (Revised October 2017)
Case

Wal-Mart Update, 2017

By: David B. Yoffie and Eric Baldwin

In 2017 Wal-Mart was still the world’s largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a... View Details

Keywords: E-Commerce Strategy; Strategy; Competitive Strategy; Business Growth and Maturation; Growth and Development Strategy; Global Range; Business Strategy; Corporate Strategy; E-commerce; Retail Industry

July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli

April 2019
Case

Walmart Update, 2019

By: David B. Yoffie and Daniel Fisher

In 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a... View Details

Keywords: E-Commerce Strategy; Strategy; Competitive Strategy; Business Growth and Maturation; Growth and Development Strategy; Global Range; Business Strategy; Corporate Strategy; E-commerce; Retail Industry

November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details

Research Summary

Overview

By: Chiara Farronato

Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details

Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy

November 2018 (Revised June 2019)
Case

Michael Rubin and Fanatics (A)

By: Robert F. Higgins and John Masko

In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details

Keywords: Fanatics; Licensed Merchandise; E-commerce; Entrepreneurship; Strategy; Organizational Change and Adaptation; Sports; Apparel and Accessories Industry; Retail Industry; Manufacturing Industry; United States

January 2023 (Revised February 2024)
Teaching Note

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 522-030. View Details

Keywords: Digital Marketing; E-commerce; E-Commerce Strategy; Marketing; Beauty and Cosmetics Industry; China

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