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      • Faculty Publications  (78)

      DisseminationRemove Dissemination →

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      • March 2015
      • Case

      Twine Health

      By: Robert S. Huckman, Ariel D. Stern and Matthew G. Preble
      In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that... View Details
      Keywords: Health Care; Chronic Disease; Technology Adoption; Digital Health; Health Acceleration Challenge; Strategy; Disease Management; Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Health Industry; United States; Massachusetts
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      Huckman, Robert S., Ariel D. Stern, and Matthew G. Preble. "Twine Health." Harvard Business School Case 615-068, March 2015.
      • March 2015 (Revised June 2015)
      • Case

      Medalogix

      By: Richard G. Hamermesh and Matthew G. Preble
      This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details
      Keywords: Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States
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      Hamermesh, Richard G., and Matthew G. Preble. "Medalogix." Harvard Business School Case 815-116, March 2015. (Revised June 2015.)
      • Article

      The Effect of Providing Peer Information on Retirement Savings Decisions

      By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Katherine L. Milkman
      Using a field experiment in a 401(k) plan, we measure the effect of disseminating information about peer behavior on savings. Low-saving employees received simplified plan enrollment or contribution increase forms. A randomized subset of forms stated the fraction of... View Details
      Keywords: Saving; Decision Choices and Conditions; Retirement
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      Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Katherine L. Milkman. "The Effect of Providing Peer Information on Retirement Savings Decisions." Journal of Finance 70, no. 3 (June 2015): 1161–1201.
      • June 2013 (Revised February 2016)
      • Teaching Note

      The LEGO Group: Publish or Protect?

      By: Willy Shih
      Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
      Keywords: Intellectual Property Management; Spillovers; Intellectual Property; Patents; Knowledge Dissemination; Manufacturing Industry; Europe
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      Shih, Willy. "The LEGO Group: Publish or Protect?" Harvard Business School Teaching Note 613-097, June 2013. (Revised February 2016.)
      • April 2013 (Revised November 2015)
      • Case

      Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

      By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
      In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
      Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
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      Kanter, Rosabeth Moss, Alexandre Naghirniac, Ai-Ling Jamila Malone, and Daniella Suarez. "Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil." Harvard Business School Case 313-116, April 2013. (Revised November 2015.)
      • 2013
      • Case

      Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil (A)

      By: Rosabeth M. Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
      In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
      Keywords: Social Entrepreneurship; Urban Scope; Social Issues; Education; Knowledge Dissemination; Learning; Leading Change; Brazil
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      Kanter, Rosabeth M., Alexandre Naghirniac, Ai-Ling Jamila Malone, and Daniella Suarez. "Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil (A)." Harvard Business Publishing Case 313-116, 2013. (Harvard Advanced Leadership Initiative.)
      • 2013
      • Article

      Non-Audit Services and Financial Reporting Quality: Evidence from 1978–1980

      By: Kevin Koh, Shiva Rajgopal and Suraj Srinivasan
      We provide evidence for the long-standing concern on auditor conflicts of interest from providing non-audit services (NAS) to audit clients by using rarely explored NAS fee data from 1978 to 1980. Using this earlier setting, we find cross-sectional evidence of improved... View Details
      Keywords: Conflict of Interests; Financial Reporting; Accounting Audits; Knowledge Dissemination; Quality; Corporate Disclosure; Motivation and Incentives
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      Koh, Kevin, Shiva Rajgopal, and Suraj Srinivasan. "Non-Audit Services and Financial Reporting Quality: Evidence from 1978–1980." Review of Accounting Studies 18, no. 1 (March 2013): 1–33.
      • June 2012
      • Article

      Pricing to Create Shared Value

      By: Marco Bertini and John T. Gourville
      Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
      Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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      Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
      • 2011
      • Chapter

      Making a Difference and Contributing Useful Knowledge: Principles Derived from Life As a Scholar Practitioner

      By: Michael Beer
      Keywords: Teaching; Knowledge Acquisition; Knowledge Dissemination
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      Beer, Michael. "Making a Difference and Contributing Useful Knowledge: Principles Derived from Life As a Scholar Practitioner ." In Useful Research: Advancing Theory and Practice, edited by Susan Albers Mohrman and Edward E. Lawler III. Berrett-Koehler Publishers, 2011.
      • October 2010 (Revised July 2012)
      • Supplement

      Robin Bienenstock at Sanford C. Bernstein

      By: Linda A. Hill and Dana Teppert
      Robin Bienenstock, a senior sell-side equity research analyst at Sanford C. Bernstein, considers how to build her research franchise given the changing nature of the industry and the firm. A collaborative research paper called "Computer in Your Pocket" was recently... View Details
      Keywords: Employees; Knowledge Dissemination; Knowledge Sharing; Leadership; Groups and Teams; Research; Cooperation; Financial Services Industry
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      Hill, Linda A., and Dana Teppert. "Robin Bienenstock at Sanford C. Bernstein." Harvard Business School Supplement 411-053, October 2010. (Revised July 2012.)
      • July 2010 (Revised September 2012)
      • Case

      Public Architecture

      By: Lakshmi Ramarajan, Christopher Marquis and Bobbi Thomason
      Public Architecture is a non-profit architecture company dedicated to creating social and professional change through design for the public good. Public has focused on three strategies to create change: 1) promoting the design community's commitment to pro bono work,... View Details
      Keywords: Design; Innovation and Management; Growth and Development Strategy; Corporate Social Responsibility and Impact; Organizational Culture; Organizational Structure; Nonprofit Organizations; Business Strategy; Integration
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      Ramarajan, Lakshmi, Christopher Marquis, and Bobbi Thomason. "Public Architecture." Harvard Business School Case 411-030, July 2010. (Revised September 2012.)
      • 2010
      • Book

      International Differences in Entrepreneurship

      By: Josh Lerner and Antoinette Schoar
      Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the global market. As a result,... View Details
      Keywords: Developing Countries and Economies; Economic Growth; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Supply and Industry; Business and Government Relations
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      Lerner, Josh, and Antoinette Schoar, eds. International Differences in Entrepreneurship. National Bureau of Economic Research Conference Report. Chicago: University of Chicago Press, 2010.
      • June 2010
      • Article

      The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas

      By: Julie Battilana, Michel Anteby and Metin Sengul
      The circulation of ideas across academic communities is central to academic pursuits and has attracted much past scholarly attention. As North American-based scholars with European ties, we decided to examine the impact of Organization Studies in North American... View Details
      Keywords: Knowledge Dissemination; Organizational Structure; Learning; Archives; Civil Society or Community; North and Central America; Europe
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      Battilana, Julie, Michel Anteby, and Metin Sengul. "The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas." Organization Studies 31, no. 6 (June 2010): 695–713.
      • Article

      Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination

      By: Corinne Bendersky and Kathleen L. McGinn
      Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details
      Keywords: Framework; Knowledge Dissemination; Research; Organizations; Negotiation; Information Publishing
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      Bendersky, Corinne, and Kathleen L. McGinn. "Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination." Organization Science 21, no. 3 (May–June 2010): 781–797. (Also published in Academy of Management Best Paper Proceedings 2008, Organization and Management Theory Division, under title: Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge.)
      • February 2010
      • Article

      Managing Know-How

      By: Deishin Lee and Eric J. Van den Steen
      We study how firms can use a knowledge management system to optimally leverage employee-generated know-how. In particular, we consider the following practical strategic questions for the manager of a knowledge-intensive firm: should her firm develop a formal knowledge... View Details
      Keywords: Change; Employees; Information; Knowledge Management; Outcome or Result; Practice; Problems and Challenges; Motivation and Incentives; System; Value
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      Lee, Deishin, and Eric J. Van den Steen. "Managing Know-How." Management Science 56, no. 2 (February 2010): 270–285. (Articles in Advance published online on November 25, 2009.)
      • December 2009 (Revised December 2012)
      • Case

      Sony and the JK Wedding Dance

      By: John Deighton and Leora Kornfeld
      Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
      Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry
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      Deighton, John, and Leora Kornfeld. "Sony and the JK Wedding Dance." Harvard Business School Case 510-064, December 2009. (Revised December 2012.) (request a courtesy copy.)
      • 2008
      • Working Paper

      Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination

      By: Corinne Bendersky and Kathleen L. McGinn
      Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details
      Keywords: Citations; Knowledge Dissemination; Negotiation; Research
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      Bendersky, Corinne, and Kathleen L. McGinn. "Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination." Harvard Business School Working Paper, No. 09-043, September 2008. (Revised March 2009, June 2009.)
      • 2007
      • Working Paper

      Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

      By: John A. Deighton and Leora Kornfeld
      The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
      Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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      Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
      • April 2007
      • Case

      Leadership Forum: Building Great Careers - Video

      By: D. Quinn Mills and Carole Winkler
      Leadership: Can I learn it, how do I do it, and how can I use it to advance my career? How is today's world different from the one our teachers entered years ago, and how does that affect me? The two videos on this DVD address these and other questions typically asked... View Details
      Keywords: Personal Development and Career; Work-Life Balance; Leadership Development; Talent and Talent Management; Leadership Style; Knowledge Dissemination; Teaching; Executive Education; Decision Choices and Conditions; Management Style; Education Industry
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      Mills, D. Quinn, and Carole Winkler. "Leadership Forum: Building Great Careers - Video." Harvard Business School Multimedia/Video Case 307-708, April 2007.
      • 2007
      • Chapter

      Informational Complexity and the Flow of Knowledge across Social Boundaries

      By: Lee Fleming, J. Rivkin and O. Sorenson
      Keywords: Complexity; Boundaries; Information Management; Knowledge Dissemination
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      Fleming, Lee, J. Rivkin, and O. Sorenson. "Informational Complexity and the Flow of Knowledge across Social Boundaries." In Applied Evolutionary Economics and Economic Geography, edited by K. Frenken. Edward Elgar Publishing, 2007.
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