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  • All HBS Web  (5,763)
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    • News  (1,096)
    • Research  (3,766)
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  • June 2023
  • Article

Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

By: Rebecca Karp
Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details
Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation
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Karp, Rebecca. "Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations." Academy of Management Journal 66, no. 3 (June 2023): 773–796.
  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Entertainment and Recreation Industry; England; United Kingdom; Europe
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Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Teaching Note 517-098, February 2017.
  • February 2017
  • Case

GE Digital

By: Rajiv Lal and Scott Johnson
Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details
Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America
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Lal, Rajiv, and Scott Johnson. "GE Digital." Harvard Business School Case 517-063, February 2017.
  • August 2020 (Revised August 2023)
  • Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo
Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
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Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised August 2023.)
  • 1992
  • Chapter

Applying Operations Strategy to Service Firms

By: R. H. Hayes and R. B. Chase
Keywords: Service Operations; Business Strategy; Service Industry
Citation
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Hayes, R. H., and R. B. Chase. "Applying Operations Strategy to Service Firms." In Advances in Services Marketing and Management. Vol. 1, edited by T. A. Swartz, D. E. Bowen, and S. W. Brown. Greenwich, CT: JAI Press, 1992.
  • January 2020 (Revised March 2020)
  • Case

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby, Billy Chan and John P. McHugh
By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging... View Details
Keywords: International Strategy; Government And Business; Digital Infrastructure; Political Risk; Information Technology; Infrastructure; Business and Government Relations; Government and Politics; Information Infrastructure; Technology Industry; China; United States
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Kirby, William C., Billy Chan, and John P. McHugh. "Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War." Harvard Business School Case 320-089, January 2020. (Revised March 2020.)
  • January 2020 (Revised February 2020)
  • Teaching Note

edaixi (eWash): Digital Transformation of Laundry Services (A) and (B)

By: Feng Zhu
Teaching Note for HBS Nos. 617-034 and 617-038. View Details
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Zhu, Feng. "edaixi (eWash): Digital Transformation of Laundry Services (A) and (B)." Harvard Business School Teaching Note 620-087, January 2020. (Revised February 2020.)
  • February 1982
  • Case

MCI Telecommunications Corp. (B): Customer Service Strategy and Organization

By: John F. Cady and Frank V. Cespedes
Keywords: Customer Relationship Management; Customer Focus and Relationships; Strategy; Telecommunications Industry
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Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (B): Customer Service Strategy and Organization." Harvard Business School Case 582-108, February 1982.
  • January 2016
  • Teaching Note

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Teaching Note for Accor: Strengthening the Brand with Digital Marketing case View Details
Keywords: Digital; Hospitality; Marketing; Marketing Channels; Marketing Strategy; Distribution Channels; Distribution; Travel Industry; France; Europe
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Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Teaching Note 316-103, January 2016.
  • summer 1970
  • Article

Marketing Strategy and Bank Service Interaction: A Probability Model

By: D. B. Crane
Keywords: Marketing; Strategy; Banks and Banking
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Crane, D. B. "Marketing Strategy and Bank Service Interaction: A Probability Model." Journal of Bank Research 1 (summer 1970).
  • Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie
Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
  • Teaching Interest

Management of Technology: Strategies for the Digital Economy

Companies make decisions daily to compete in the digital age; some are laying strategic building blocks for the future while others are toiling away on tactical distractions or leading their organizations headlong down the path to obsolescence. The advent of digital... View Details
Keywords: Strategy; Technology Industry
  • Research Summary

Corporate Lobbying Strategy and Foreign MNEs

“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”

Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details

Keywords: Non-market Strategy; Political Strategy; Lobbying; Make V. Buy; Multinational Enterprise; Global Strategy; United States
  • 2001
  • Conference Presentation

Strategy and Entrepreneurship: What Changes in the Digital Economy? Interorganizational Partnerships in the Digital Economy

By: Ranjay Gulati
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Gulati, Ranjay. "Strategy and Entrepreneurship: What Changes in the Digital Economy? Interorganizational Partnerships in the Digital Economy." Paper presented at the Academy of Management Annual Meeting, Showcase Symposium, Washington, DC, 2001.
  • August 2018
  • Case

Digital Transformation at Brazilian Retailer Magazine Luiza

By: Thales S. Teixeira, Leandro A. Guissoni and Tania Modesto Veludo-de-Oliveira
By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as... View Details
Keywords: Digital; Ecommerce; Retailing; Brazil; Bricks And Mortar; Pricing; Customer Lifetime Value; Growth and Development Strategy; Internet and the Web; Transformation; Decision Choices and Conditions; Retail Industry; Brazil
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Teixeira, Thales S., Leandro A. Guissoni, and Tania Modesto Veludo-de-Oliveira. "Digital Transformation at Brazilian Retailer Magazine Luiza." Harvard Business School Case 519-009, August 2018.
  • November 2012
  • Case

Bonnier: Digitalizing the Media Business

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details
Keywords: Media And Publishing; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business." Harvard Business School Case 813-073, November 2012.
  • March 2022 (Revised January 2024)
  • Case

Moksha Data: Delivering Insights for Public Service

By: Ashish Nanda and Zack Kurtovich
Moksha Data, a boutique consulting firm specializing in public sector work, started in January 2017 with a handshake between friends and a shared commitment to the principles of egalitarianism, ownership, and collaboration. The Houston-based firm had built momentum... View Details
Keywords: Professional Service Firms; Professional Service Firm; Strategy Formulation; Data; Data As A Service; Government Contracting; Consulting; Consulting Firms; Consulting Services; Entrepreneurship; Public Sector; Analytics and Data Science; Growth and Development; Strategy; Consulting Industry; Texas
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Nanda, Ashish, and Zack Kurtovich. "Moksha Data: Delivering Insights for Public Service." Harvard Business School Case 722-397, March 2022. (Revised January 2024.)
  • 1993
  • Book

Integrating Service Strategy in the Manufacturing Company

By: H. Mathe and R. D. Shapiro
Keywords: Business Strategy; Service Operations; Manufacturing Industry
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Mathe, H., and R. D. Shapiro. Integrating Service Strategy in the Manufacturing Company. London, New York: Chapman & Hall, 1993.
  • September 2007
  • Teaching Note

Sun Microsystems, Inc.: Web Services Strategy (TN)

By: Thomas R. Eisenmann
Keywords: Information Technology; Internet and the Web; Strategy; Computer Industry; Information Technology Industry
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Eisenmann, Thomas R. "Sun Microsystems, Inc.: Web Services Strategy (TN)." Harvard Business School Teaching Note 808-080, September 2007.
  • May 1991 (Revised March 2018)
  • Teaching Note

Automation Consulting Services

By: Robert Simons
Teaching Note for 190-053 View Details
Keywords: Strategy And Execution; Management Control Systems; Levers Of Control; Consulting Industry
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Simons, Robert. "Automation Consulting Services." Harvard Business School Teaching Note 191-030, May 1991. (Revised March 2018.)
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