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Publications

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      • Faculty Publications  (56)

      Digital EconomyRemove Digital Economy →

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      • February 2017
      • Case

      BlaBlaCar: The Road Ahead...

      By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
      In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
      Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Web Services Industry; France; Europe
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      Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
      • 2016
      • Book

      Innovation Policy and the Economy, Volume 17

      By: Shane Greenstein, Josh Lerner and Scott Stern
      The seventeenth volume of the National Bureau of Economic Research’s Innovation Policy and the Economy provides an accessible forum for bringing the work of leading academic researchers to an audience of policymakers and those interested in the interaction... View Details
      Keywords: Innovation and Invention; Technological Innovation; Governance; Policy; Economy
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      Greenstein, Shane, Josh Lerner and Scott Stern, eds. Innovation Policy and the Economy, Volume 17. Chicago: University of Chicago Press, 2016.
      • 2015
      • Book

      Economic Analysis of the Digital Economy

      By: Avi Goldfarb, Shane Greenstein and Catherine Tucker
      As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic... View Details
      Keywords: Information Technology; Economics
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      Goldfarb, Avi, Shane Greenstein and Catherine Tucker, eds. Economic Analysis of the Digital Economy. University of Chicago Press, 2015.
      • January 2015 (Revised October 2016)
      • Case

      onefinestay: Building a Luxury Experience in the Sharing Economy

      By: Jill Avery, Anat Keinan and Liz Kind
      onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
      Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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      Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
      • December 2011
      • Article

      Platform Envelopment

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
      • June 2011 (Revised June 2011)
      • Case

      Calit2: A UC San Diego, UC Irvine Partnership

      By: Linda A. Hill and Alison Berkley Wagonfeld
      Larry Smarr, the founding director of the California Institute for Telecommunications and Information Technology (Calit2), reflects on the Institute's past 10 years of successes and challenges. In 2010, more than 700 university scientists, artists, engineers, and... View Details
      Keywords: Success; Problems and Challenges; Innovation and Invention; Projects; Leadership; Innovation Leadership; Partners and Partnerships; Information Technology Industry; Telecommunications Industry; California
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      Hill, Linda A., and Alison Berkley Wagonfeld. "Calit2: A UC San Diego, UC Irvine Partnership." Harvard Business School Case 411-105, June 2011. (Revised June 2011.)
      • February 2009 (Revised March 2009)
      • Case

      Publicis Groupe 2009: Toward a Digital Transformation

      By: Rosabeth M. Kanter and Matthew Bird
      After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
      Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Communications Industry
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      Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
      • 2007
      • Working Paper

      Platform Envelopment

      By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Market Entry and Exit; Network Effects
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      Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
      • July 2006
      • Article

      Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

      By: Ramon Casadesus-Masanell and Pankaj Ghemawat
      This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details
      Keywords: Open Source Software; Demand-side Learning; Network Effects; Linux; Mixed Duopoly; Competitive Dynamics; Business Models; Duopoly and Oligopoly; Information Technology; Applications and Software; Business Model; Mathematical Methods; Digital Platforms; Profit; Balance and Stability; Management Analysis, Tools, and Techniques; SWOT Analysis; Competition; Price; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Management Science 52, no. 7 (July 2006): 1072–1084.
      • November 2003 (Revised December 2003)
      • Case

      Enabling Business Strategy with IT at the World Bank

      By: F. Warren McFarlan and Brian DeLacey
      World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case... View Details
      Keywords: Information Infrastructure; Globalized Economies and Regions; Information Technology; Global Strategy; Business Strategy; Banks and Banking; Banking Industry
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      McFarlan, F. Warren, and Brian DeLacey. "Enabling Business Strategy with IT at the World Bank." Harvard Business School Case 304-055, November 2003. (Revised December 2003.)
      • June 2002 (Revised August 2002)
      • Case

      WorldSpace: Digital Radio for the Developing World

      By: Debora L. Spar
      Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details
      Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa
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      Spar, Debora L., Allison Morhaim, and Bharesh Patel. "WorldSpace: Digital Radio for the Developing World." Harvard Business School Case 702-034, June 2002. (Revised August 2002.)
      • 2001
      • Conference Presentation

      Strategy and Entrepreneurship: What Changes in the Digital Economy? Interorganizational Partnerships in the Digital Economy

      By: Ranjay Gulati
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      Gulati, Ranjay. "Strategy and Entrepreneurship: What Changes in the Digital Economy? Interorganizational Partnerships in the Digital Economy." Paper presented at the Academy of Management Annual Meeting, Showcase Symposium, Washington, DC, 2001.
      • February 2000 (Revised August 2000)
      • Case

      Boston.com

      By: Thomas R. Eisenmann and Jon K Rust
      How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
      Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States
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      Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
      • Forthcoming
      • Article

      Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data

      By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
      To mitigate information asymmetry about borrowers in developing economies, digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... View Details
      Keywords: Informal Economy; Digital Banking; Mobile Phones; Developing Countries and Economies; Mobile and Wireless Technology; AI and Machine Learning; Analytics and Data Science; Credit; Borrowing and Debt; Well-being; Banking Industry; Kenya
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      Chen, AJ, Omri Even-Tov, Jung Koo Kang, and Regina Wittenberg-Moerman. "Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data." Accounting Review (forthcoming). (Pre-published online April 22, 2025.)
      • Research Summary

      Overview

      By: Chiara Farronato
      Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details
      Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy
      • Research Summary

      The Economics of Digitization

      By: Shane M. Greenstein

      What is the value of digital platforms that build on user-generated content? How well do existing frameworks explain the value of these businesses? While drawing on prior work, this research stream examines new issues in parts of the economy that previously were... View Details

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