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Publications

Publications

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Filter Results: (345) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (345)
    • News  (101)
    • Research  (193)
    • Events  (2)
  • Faculty Publications  (39)

Show Results For

  • All HBS Web  (345)
    • News  (101)
    • Research  (193)
    • Events  (2)
  • Faculty Publications  (39)
← Page 3 of 345 Results →

    Using AI to Adjust Your Marketing and Sales in a Volatile World

    Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

    • Profile

    Jason A. Kilar

    My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices have become brands in their own right and have built passionate... View Details
    • Career Coach

    Grace Jemison

    Grace has been interested in work that is outside of the common HBS realm (of consulting and finance), and understands that it’s sometimes difficult to find resources or understand how to navigate an internship search for an early-stage... View Details
    • 2008
    • Working Paper

    The Internalization of Advertising Services: An Inter-Industry Analysis

    By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
    The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
    Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
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    Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
    • 21 Jan 2020
    • Research & Ideas

    Lessons for Retailers from the Rebirth of Indie Bookstores

    compete in the age of Amazon.” “What happened in this sector has potential implications for other brick-and-mortar stores attempting to compete in the age of Amazon.” All independent bookstores are unique, but Raffaelli has identified View Details
    Keywords: by Michael Blanding; Entertainment & Recreation
    • July 2024 (Revised January 2025)
    • Case

    Dynamic Pricing at Wendy's: Where's the Beef?

    By: Elie Ofek, Alicia Dadlani and Martha Hostetter
    In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
    Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
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    Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
    • 30 Jun 2003
    • Research & Ideas

    Computer Security is For Managers, Too

    Companies need to have smart technicians who stay abreast of emerging digital threats and defenses, of course, but the technicians shouldn't be calling the shots. General managers need to take the lead in building processes that will... View Details
    Keywords: by Robert D. Austin & Christopher A.R. Darby
    • Research Summary

    Workforce Change

    By: Sandra J. Sucher

    This research encompasses layoffs, furloughs and restructuring, global practices that affect millions of employees and thousands of companies every year. In this work I aim to replace bad practice that damages trust with good (or at least better) practice through... View Details

    Keywords: Layoffs; Leadership And Change Management; Global Innovation; Strategic Decision Making; Multinational Corporations; Organizational Change and Adaptation; United States; France; Germany; Hungary; Finland; United Kingdom; Netherlands; China; Japan; Brazil
    • Program

    Competing in the Age of AI—Virtual

    for AI teams who want to bring strategic and operational insights to the C-suite, as well as for cross-functional teams charged with driving digital transformation through AI and platforms. Together, teams will develop a View Details
    • 07 Mar 2018
    • Research & Ideas

    Electronic Health Records Were Supposed to Cut Medical Costs. They Haven't.

    twice the administrative overhead found in Canada and is significantly higher than most other high-resource countries. Adoption of certified EHR systems was seen as a potential antidote. By digitizing patient records and adding billing... View Details
    Keywords: by Roberta Holland; Health
    • 26 Feb 2001
    • Research & Ideas

    Evolving for Success [Part One]

    A whole new way of working, leading, and living is in store for every human being, thanks to the Internet, according to HBS professor Rosabeth Moss Kanter. But how best can people and businesses make their mark? In her new book Evolve!: Succeeding in the View Details
    Keywords: by Staff
    • 21 Jan 2014
    • First Look

    First Look: January 21

    homophily inflates this estimate by 40% (to 38%). In some samples, ignoring latent homophily can result in overestimation of social effects by over 100%. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-053.pdf View Details
    Keywords: Sean Silverthorne
    • 04 Jun 2018
    • Research & Ideas

    Think of it as Professors in Cars Having Coffee

    product portfolio. Maybe we are no longer going to produce assault weapons. Or maybe we will make a really interesting effort into producing smart weapons.” Unique ideas and insights are common on the podcast Harvard Business School After... View Details
    Keywords: by Sean Silverthorne; Education; Entertainment & Recreation
    • August 2015 (Revised October 2023)
    • Case

    Eastman Kodak Company: Restructuring a Melting Ice Cube

    By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
    In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
    Keywords: Restructuring; Finance; Strategy; Investment; United States
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    Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Case 216-006, August 2015. (Revised October 2023.)
    • January 2019 (Revised October 2019)
    • Case

    Rural Taobao: Alibaba's Expansion into Rural E-Commerce

    By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
    Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
    Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
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    Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
    • January 2018 (Revised February 2018)
    • Technical Note

    Making Markets

    By: Thomas R. Eisenmann and Scott Duke Kominers
    Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
    Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
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    Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
    • April 2016 (Revised February 2017)
    • Supplement

    Eastman Kodak Company: Restructuring a Melting Ice Cube

    By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
    In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
    Keywords: Restructuring; Financial Strategy; Investment; United States
    Citation
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    Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Spreadsheet Supplement 216-707, April 2016. (Revised February 2017.)
    • Web

    Publications - Faculty & Research

    "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025. 2025 Working Paper Public Displays of Alignment: Firm Speech in Autocratic Regimes By: Joris Mueller, Jaya Y. Wen and Cheryl Wu Political speech by firms is... View Details
    • 28 Apr 2015
    • First Look

    First Look: April 28

    digital assessment and print-based workbook series called Ready®, Ready® Common Core, and i-Ready® Diagnostic and Instruction. In 2014, as sales are booming, Waldron and his team wonder how CA can stay... View Details
    Keywords: Sean Silverthorne
    • Web

    HBS Working Knowledge – Harvard Business School Faculty Research

    could other businesses learn from his ascent? What Will It Take to Confront the Invisible Mental Health Crisis in Business? by Kara Baskin 09 NOV 2023 | HBS Case The pressure to do more, to be more, is fueling its own silent epidemic. Lauren Cohen discusses the View Details
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