Publications

winter 2003
Article

Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response

By: Claudiu V. Dimofte, Mark R. Forehand and Rohit Deshpandé

Keywords: Advertising; Social Psychology

June 2018 (Revised January 2020)
Case

Sony

By: Stefan Thomke, Atsushi Osanai and Akiko Kanno

Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a... View Details

Keywords: Customer Experience; Product Differentiation; Transformation; Leadership Style; Technology Adoption; Leading Change; Electronics Industry; Media and Broadcasting Industry; Video Game Industry; Japan

Educators

Purchase

Prior research suggests employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. More... View Details

Article

The Role of Differentiation Strategy in Local Telecommunication Entry and Market Evolution: 1999-2002

By: Shane Greenstein and Michael Mazzeo

Article

Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

By: Emma Frank, Kai Krautter, Wen Wu and Jon M. Jachimowicz

Prior research suggests that employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. We... View Details

Keywords: Passion; Emotional Contagion; Emotions; Groups and Teams; Employees; Power and Influence; Performance Improvement

Article

Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel

By: F. Gino, S. Ayal and D. Ariely

In a world where encounters with dishonesty are frequent, it is important to know if exposure to other people's unethical behavior can increase or decrease an individual's dishonesty. In Experiment 1, our confederate cheated ostentatiously by finishing a task... View Details

Keywords: Ethics; Behavior

December 2002
Article

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

By: Mark R. Forehand, Rohit Deshpandé and Americus Reed III

Keywords: Advertising; Social Psychology

18 Oct 2006
Working Paper Summaries

Racial Diversity Initiatives in Professional Service Firms: What Factors Differentiate Successful from Unsuccessful Initiatives?

Keywords: by Modupe Akinola & David A. Thomas; Service

March 2006
Article

Do I Contribute More When I Trust More?: Differential Effects of Cognition- and Affect-based Trust

By: K. Y. Ng and Roy Y.J. Chua

Keywords: Trust; Cognition and Thinking; Outcome or Result

2023
Working Paper

Crowding in Private Quality: The Equilibrium Effects of Public Spending in Education

By: Tahir Andrabi, Natalie Bau, Jishnu Das, Asim Ijaz Khwaja and Naureen Karachiwalla

We estimate the equilibrium effects of a public-school grant program administered through school councils in Pakistani villages with multiple public and private schools and clearly defined catchment boundaries. The program was randomized at the village-level, allowing... View Details

Keywords: Product Differentiation; Public Sector; Private Sector; Spending; Education; Competition

Register to Read

Oct 2020
Conference Presentation

Optimal, Truthful, and Private Securities Lending

By: Emily Diana, Michael J. Kearns, Seth Neel and Aaron Leon Roth

We consider a fundamental dynamic allocation problem motivated by the problem of securities lending in financial markets, the mechanism underlying the short selling of stocks. A lender would like to distribute a finite number of identical copies of some scarce resource... View Details

Keywords: Differential Privacy; Mechanism Design; Finance; Mathematical Methods

01 Mar 2013
Working Paper Summaries

Hurry Up and Wait: Differential Impacts of Congestion, Bottleneck Pressure, and Predictability on Patient Length of Stay

Keywords: by Jaeker Berry Jillian & Anita L. Tucker; Health

2002
Working Paper

The Tortoise and the Hare: An Empirical Investigation of the Dynamics of Integration, Differentiation and Incumbent Adaptation

By: George Westerman, Marco Iansiti and F. Warren McFarlan

2021
Working Paper

Competitive Two-Part Tariffs

By: Jorge Tamayo and Guofu Tan

We study competitive two-part tariffs in a model of asymmetric duopoly firms that offer (vertically and horizontally) differentiated products. We show that the sign of the markup for each product depends on the average expected demand among all customers as well as the... View Details

Keywords: Product Differentiation; Two-part Tariffs; Marginal-cost Pricing; Cross-subsidization; Competition; Price

2018
Working Paper

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

By: Tomomichi Amano and Hiroshi Ohashi

In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details

Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy

SSRN

2015
Working Paper

Multi-Product Duopoly With Cross-Product Cost Interdependencies

By: Gary Biglaiser and Andrei Hagiu

Many multi-product firms incur a complexity fixed cost when offering different product lines in different quality tiers relative to the case when offering all products lines in the same quality tier (high or low). Such fixed costs create an interdependency between... View Details

Keywords: Multi-product Duopoly; Vertical Differentiation; Fixed Costs; Cost; Profit; Business Strategy; Duopoly and Oligopoly

SSRN

2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

Purchase

May 2012
Background Note

Innovation Magic

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that... View Details

Keywords: Innovation; Product Differentiation; Experimentation; Personal Strategy ＆ Style; Innovation and Invention; Creativity; Service Operations; Product; Customer Satisfaction