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September 2017 (Revised January 2018)
Case

Innovation at Parker Hotels

By: Srikant M. Datar and Caitlin Bowler

In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options. View Details

Keywords: Innovation; Innovation and Invention; Problems and Challenges; Demographics; Strategy; Accommodations Industry

05 Mar 2018
Working Paper Summaries

Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

Keywords: by Edward L. Glaeser, Hyunjin Kim, and Michael Luca

March 2003
Case

Investing in Japan

By: Peter A. Hecht and Luis M. Viceira

The evolution of the macroeconomic environment, capital markets, financial institutions (including banks, public and private pension funds, and mutual funds), and financial regulation in Japan during the period 1980 to 2002, are examined long-term demographic... View Details

Keywords: Capital Markets; Investment; Financial Institutions; Macroeconomics; Japan

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January 2010 (Revised December 2010)
Case

Toward Golden Pond (A)

By: Nicolas P. Retsinas, G.A. Donovan, Nancy Dai and Justin Seth Ginsburgh

The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial, and political risks that they must assess before... View Details

Keywords: Age; Investment; Housing; Risk Management; Emerging Markets; Business and Government Relations; Luxury; Chengdu

2023
Working Paper

Virtual Water Coolers: A Field Experiment on the Role of Virtual Interactions on Organizational Newcomer Performance

By: Prithwiraj Choudhury, Jacqueline N. Lane and Iavor Bojinov

Designing management practices to better onboard organizational newcomers working remotely is a key priority for firms. We report results from a randomized field experiment conducted at a large global firm that estimates the performance effects of different types of... View Details

Keywords: Remote Work; Virtual Water Coolers; Social Interactions; Careers; Field Experiment; Employees; Interpersonal Communication; Internet and the Web; Performance; Personal Development and Career

April 2012 (Revised May 2012)
Case

EILEEN FISHER: Repositioning the Brand

By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton

Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details

Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry

04 Jan 2021
Working Paper Summaries

Hospital Allocation and Racial Disparities in Health Care

Keywords: by Amitabh Chandra, Pragya Kakani, and Adam Sacarny; Health

May 2019
Background Note

Geographic Inequality Primer

By: William Kerr, Joseph Fuller, Manjari Raman and Donald Maruyama

There are large and persistent divides between urban centers and rural areas in America due in part to structural causes. This primer focuses on the demographic differences between urban and rural areas within the United States and the unique challenges facing rural... View Details

Keywords: Inequality; Rural; Development; Equality and Inequality; Demographics; Rural Scope; Urban Scope; Development Economics; Problems and Challenges; Globalization; United States

March 2011
Article

Restaurant Organizational Forms and Community in the U.S. in 2005

By: Glenn R. Carroll and Magnus Thor Torfason

Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details

Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States

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July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

Article

When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity

By: Erika L. Kirgios, Aneesh Rai, Edward H. Chang and Katherine L. Milkman

Receiving help can make or break a career, but women and racial/ethnic minorities do not always receive the support they seek. Across two audit experiments—one with politicians and another with students—as well as an online experiment (total n = 5,145), we test whether... View Details

Keywords: Support; Marginalized Communities; Personal Development and Career; Equality and Inequality; Identity; Race; Gender; Communication Intention and Meaning

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June 1998 (Revised February 1999)
Exercise

Building a Logic of Competition

Consists of 30 multiple-choice, true-false, and fill-in-the-blank questions. The first group of questions raises ideas about global competition, demographic change, mass customization, and technological innovation. The second group of questions suggests patterns of... View Details

Keywords: Competition; Globalized Markets and Industries; Economics

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January 2011
Article

Building a Better America—One Wealth Quintile at a Time

By: Michael I. Norton and Dan Ariely

Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current... View Details

Keywords: Taxation; Policy; Perspective; Wealth; Equality and Inequality; Income; Demography; Debates; Welfare; Diversity; Philanthropy and Charitable Giving; United States

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Research Summary

Cultural Entrepreneurship and the Business of the Arts

By: Rohit Deshpande

A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details

2020
White Paper

Building the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, James Palano, Allison Bailey, Nithya Vaduganathan, Elizabeth Kaufman, Renée Laverdière and Sibley Lovett

The right talent, in the right place, at the right time, is the equation for success in today’s world. In an era of technological change, demographic shifts, and economic uncertainty, companies can enhance their ability to compete by building a flexible... View Details

Keywords: Future Of Work; On-demand Economy; Workforce; On-demand Workforce; Competitive Advantage; Human Capital; Talent and Talent Management; Recruitment

05 Mar 2010
Working Paper Summaries

Will I Stay or Will I Go? Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover

Keywords: by Kathleen L. McGinn & Katherine L. Milkman

April 1992 (Revised March 1993)
Case

Brigham and Women's Hospital in 1992, The

Brigham and Women's Hospital is a highly successful teaching hospital in 1992. However, the hospital sector is undergoing a major transition and the hospital faces uncertainty about changing demographic trends, new types of competitors, and technological and scientific... View Details

Keywords: Risk and Uncertainty; Change Management; Social Entrepreneurship; Decision Making; Health Care and Treatment; Business Strategy; Education Industry; Health Industry; Massachusetts

February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China

November 2024
Background Note

Social Enterprise in the MENA Region

By: Brian Trelstad and Ahmed Dahawy

This research note provides an overview of the socio-economic landscape of social enterprise in the Middle East and North Africa. It highlights the diversity of players in the region including social enterprise organizations (in their many forms) and supporting... View Details

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

MySpace puts the power of individual identity in play. You're not anonymous on a social networking site—you're exactly the opposite. You're presenting a managed self to the world. Q: These sites often have wonderful demographics from an... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

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