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April 2025
Supplement

Customer Acquisition and the Cash Flow Trap Supplement

By: E. Ofek, Barak Libai and Eitan Muller

April 2025
Case

Joe Mazzulla and the Boston Celtics (A)

By: Linda A. Hill, James I. Cash and Lydia Begag

Joe Mazzulla's leadership journey with the Boston Celtics began in 2016 when he served as an assistant coach for their NBA G-League affiliate. In 2019, he was promoted to a "behind-the-bench" assistant coaching role with the Celtics, before being asked to become the... View Details

April 2025
Supplement

Joe Mazzulla and the Boston Celtics (B)

By: Linda A. Hill, James I. Cash and Lydia Begag

This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language... View Details

Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

April 2025
Teaching Note

Tabby: Winning Customers' Digital Wallets

By: Eva Ascarza

Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details

Keywords: Fintech; Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates

April 2025
Case

Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra

By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort

For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details

April 2025
Case

Sharon Goldberg and BastionZero

By: Jeffrey J. Bussgang, James Barnett and Maxim Pike Harrell

In December 2023, BastionZero co-founder and CEO Sharon Goldberg considered her startup’s future. Established in 2017 as a blockchain company focused on improving the security of cryptocurrency trading, in March 2020 the VC-backed startup shifted focus to a new... View Details

Keywords: Business Startups; Entrepreneurial Finance; Technological Innovation; Business Strategy; Business Exit or Shutdown

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

April 2025
Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong

In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details

Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea

April 2025
Article

Buying (Quality) Time Predicts Relationship Satisfaction

By: A.V. Whillans, Jessie Pow and Joe J. Gladstone

Seven studies examine the association between time-saving purchases (e.g., housecleaning and meal delivery services) and relationship satisfaction. Study 1 uses an eleven-year longitudinal panel survey to show that increases in time-saving purchases predict long-term... View Details

Keywords: Personal Finance; Family and Family Relationships; Satisfaction; Well-being

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2025
White Paper

Navigating Opportunity: Career Information and Mobility in Low-Wage Employment

By: Joseph B. Fuller, Kerry McKittrick, Amanda Holloway, Rony Rodriguez Ramirez and Ali Epstein

Keywords: Personal Development and Career; Employment

2025
Working Paper

Performance Capital Flows in DC Pensions

By: Bryan Gutierrez Cortez, Victoria Ivashina and Juliana Salomao

Are defined contribution (DC) pension funds' capital flows sensitive to performance? We examine pressures from individual account holders who can switch their pension managers. Using novel data on retirement accounts for nearly 10 million individuals, we analyze... View Details

Keywords: Investment Funds; Retirement; Risk and Uncertainty; Financial Management; Investment Portfolio; Financial Services Industry

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April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

April 2025
Article

The Impact of Minority Representation at Mortgage Lenders

By: W. Scott Frame, Ruidi Huang, Erica Jiang, Yeonjoon Lee, Will Liu, Erik J. Mayer and Adi Sunderam

We study links between the labor market for loan officers and access to mortgage credit. Using novel data matching the (near) universe of mortgage applications to loan officers, we find that minorities are significantly underrepresented among loan officers. Minority... View Details

Keywords: Household Finance; Demographic Economics; Financial Institutions; Diversity; Prejudice and Bias; Mortgages; Personal Finance

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2025
Working Paper

Tracking the Short-Run Price Impact of U.S. Tariffs

By: Alberto Cavallo, Paola Llamas and Franco Vazquez

This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major... View Details

Keywords: Tariffs; Trade; Price; Inflation and Deflation

April 2025
Article

Transitioning Into Retirement: The Interplay of Self and Life Structure

By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn

This paper explores the psychological, social, and behavioral ways in which professionals end their corporate careers and reorient themselves and their lives in the transition from employment to retirement. Framed within life course theory, specifically the adult... View Details

Keywords: Retirement; Behavior; Transition; Identity

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2025
Working Paper

With a Little Help from My Family: Informal Startup Financing

By: Brian K. Baik, Johan Ludvig S. Karlsen and Katja Kisseleva

Using Norwegian administrative data, we identify family equity investments in startups and examine their effects on investor returns and firm behavior. Informal investors earn lower returns than external individuals, and the firms they back are less likely to secure... View Details

Keywords: Early Stage Finance; Informal Investment; Household Finance; Risk Taking; Entrepreneurial Finance; Entrepreneurship; Personal Finance; Family and Family Relationships; Business Startups; Investment; Norway

March 2025 (Revised June 2025)
Case

Designing the Future of Work: Atlassian's Distributed Work Practices

By: Ashley Whillans and Gabriel Rondón Ichikawa

In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details

Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

March 2025
Case

Sarojini Naidu: Courage of the Nightingale

By: Ranjay Gulati, Malini Sen and Anjali Raina

Indian poet and freedom fighter and mother of four, Sarojini (Chattopadhyay) Naidu, could not hold back. As the protestors marched ahead without retaliating against the police’s blows, she stepped forward to join them. A British officer approached Naidu and touched her... View Details

Keywords: Gender; Leadership; Personal Development and Career; Motivation and Incentives; Power and Influence; Government and Politics; India; Asia

March 2025
Case

Skylight: Hit Product or Scalable Company?

By: Rembrand Koning, Christina Wallace and Jeff Huizinga

Skylight, originally a digital frame startup aimed at connecting dispersed families, expanded with a second product—Calendar—to help families manage schedules. Despite significant potential, Calendar struggled with persistent technical issues and poor customer... View Details

Keywords: Culture; Software; Hardware; Entrepreneurship; Business Startups; Customer Satisfaction; Resource Allocation; Product Launch; Business Strategy; Expansion

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