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  • January 2017
  • Teaching Note

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev
Priya Paul, chairwoman of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the... View Details
Keywords: Brand Management; Brand Positioning; Brand Portfolio Strategy; Brand Architecture; Brand Repositioning; Target Market; Hospitality; Hotel Industry; Marketing; Brands and Branding; Marketing Strategy; Service Delivery; Travel Industry; Service Industry; India; Asia
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  • March–April 2017
  • Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
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  • August 2021
  • Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj
The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details
Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination
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  • 16 Oct 2010
  • Working Paper Summaries

A Comparative-Advantage Approach to Government Debt Maturity

Keywords: by Robin Greenwood, Samuel G. Hanson & Jeremy C. Stein
  • 12 Sep 2007
  • Working Paper Summaries

The Ethnic Composition of U.S. Inventors

Keywords: by William R. Kerr
  • 10 Sep 2009
  • Working Paper Summaries

Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

Keywords: by Lalin Anik, Lara B. Aknin, Michael I. Norton & Elizabeth W. Dunn
  • 04 Feb 2014
  • First Look

First Look: February 4

From Crowds to Collaborators: Initiating Effort & Catalyzing Interactions Among Online Creative Workers By: Boudreau, Kevin J., Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley Abstract—Online collaborative... View Details
Keywords: Sean Silverthlorne
  • 14 Dec 2010
  • Working Paper Summaries

Regulating for Legitimacy: Consumer Credit Access in France and America

Keywords: by Gunnar Trumbull
  • 30 May 2013
  • Working Paper Summaries

Non-Standard Matches and Charitable Giving

Keywords: by Michael Sanders, Sarah Smith & Michael I. Norton
  • 15 May 2007
  • Working Paper Summaries

How is Foreign Aid Spent? Evidence from a Compelling Natural Experiment

Keywords: by Eric Werker, Faisal Z. Ahmed & Charles Cohen
  • March 2018 (Revised March 2018)
  • Teaching Note

OpenInvest

By: Boris Vallee and Caitlin Reimers Brumme
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolio to their personal values in an automated way, for instance by screening out weapon manufacturers stocks or overweighting LGBTQ... View Details
Keywords: Socially Responsible Investing; Investing For Impact; Robo-advisors; Investment; Values and Beliefs; Customization and Personalization; Technology; Financial Services Industry
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  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA '06) to suss out the best practices for branding next-generation products. "For managers, this is not a trivial decision," Ofek says.... View Details
Keywords: by Carmen Nobel
  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

This separate-yet-connected structure allows leaders to provide freedom to some to blaze a new trail, while protecting the ability of others to stay on the tried-and-true path. "You need to separate out your innovators and let them... View Details
Keywords: by Paul Michelman
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

commissioned his CFO Bonnie Tu to open the first all-women's bicycle store in Taipei and charged her not only with figuring out the needs of women customers, but also mandating that she turn a profit. "Because your only customers are... View Details
Keywords: Martha Lagace
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

circus, was in fact the father of modern advertising, Simons’ case shows. As a child working in his father’s general store, Barnum learned to hustle, promote, and barter. He didn’t care if his tactics earned him jail time as long as they drew a View Details
Keywords: by Avery Forman
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

game? Sanders sets high expectations, clearly lays out the plan, checks to make sure people are following through, and provides all the logistical support the team needs to succeed both on and off the field. “Deion reminds me of military... View Details
Keywords: by Avery Forman; Sports
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

It seems obvious: If you want to boost innovation from a crowd writing and improving software code, just dangle a cash incentive. When GitHub began offering matching funds to open source software users who snagged outside sponsors in... View Details
Keywords: by Rachel Layne; Technology
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

biggest discrepancy between supply and demand for taxis. They then launched during times when that demand was likely to be the highest, for example during the holidays when people tend to stay out late partying. It also ran promotions... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 25 Nov 2014
  • First Look

First Look: November 25

by the nature of contracts available to the vertically integrated firm and the MSP, and whether professionals hold private information. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/15-037_4d9f8cf9-28b6-482e-9c18-0422d4553c8e.pdf The Search for... View Details
Keywords: Carmen Nobel
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

of material concerns as an organization doesn’t crowd out the goal of contributing to the broader welfare,” Ramarajan says. You’ll likely get better results, too. One journalist told the authors that,... View Details
Keywords: by Scott Van Voorhis

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