Publications

2023
Working Paper

Can Evidence-Based Information Shift Preferences Towards Trade Policy?

By: Laura Alfaro, Maggie X. Chen and Davin Chor

Amid public skepticism about trade, we investigate whether evidence-based information--a concise statement of a research ﬁnding--can shape preferences towards trade policy. Across survey experiments conducted over 2018-2022 on U.S. general population samples, we... View Details

Keywords: Evidence; Preference; Trade Policy; Information; Trade; Policy; Attitudes

20 Nov 2007
Working Paper Summaries

The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

Keywords: by Michael I. Norton & Leonard Lee; Retail

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details

03 Jan 2019
Research & Ideas

Everyone Knows Innovation is Essential to Business Success—Except Board Directors

three on their list of concerns. That’s the surprising finding in a new survey of boards of directors conducted by Harvard Business School professor Boris Groysberg and doctoral student Yo-Jud Cheng. “The concerns that ranked at the top... View Details

Keywords: by Michael Blanding

16 Apr 2020
Research & Ideas

Has COVID-19 Broken the Global Value Chain?

the global value chain, and what more might we expect? Laura Alfaro and Ester Faia: In 2012, a survey by the World Economic Forum and [the consulting firm] Accenture, devoted to assess the risk of a disruption in the global supply chain,... View Details

Keywords: by Sean Silverthorne

Article

The Economic Consequences of Hospital Admissions

By: Carlos Dobkin, Amy Finkelstein, Raymond Kluender and Matthew Notowidigdo

We use an event study approach to examine the economic consequences of hospital admissions for adults in two datasets: survey data from the Health and Retirement Study, and hospitalization data linked to credit reports. For non-elderly adults with health insurance,... View Details

Keywords: Personal Finance; Borrowing and Debt; Insurance; Insolvency and Bankruptcy; Health Care and Treatment

September 2020
Article

Relaxing Household Liquidity Constraints Through Social Security

By: Sylvain Catherine, Max Miller and Natasha Sarin

More than a quarter of working-age households in the United States do not have sufficient savings to cover their expenditures after a month of unemployment. Recent proposals suggest giving workers early access to a small portion of their future Social Security benefits... View Details

Keywords: COVID-19 Pandemic; Personal Finance; Employment; Welfare; Insurance; Government Legislation

August 2011 (Revised November 2011)
Case

The U.S. Military Academy at West Point

By: Anat Keinan

The case examines an iconic institution's decision on whether or not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for... View Details

Keywords: Surveys; Resource Allocation; Brands and Branding; Business and Stakeholder Relations; Competitive Strategy; Education Industry; United States

Educators

Purchase

21 Jul 2020
Working Paper Summaries

Business Reopening Decisions and Demand Forecasts During the COVID-19 Pandemic

Keywords: by Dylan Balla-Elliott, Zoë B. Cullen, Edward L. Glaeser, Michael Luca, and Christopher Stanton

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

And this is not because they don’t care about quality. In fact, consumers put a lot of weight on online reviews when hiring service professionals. Our independent consumer View Details

Keywords: by Martha Lagace; Service

December 2011
Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia

Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details

Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Online research is cheap, fast, and the wave of the future. Tools like SurveyMonkey allow non-expert users to create custom surveys in minutes. As an alternative to offline focus groups, custom online panels of View Details

Keywords: by John Quelch

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information today? Would you estimate that they have gotten more savvy and guarded over time? A: Consumers are becoming increasingly cautious with their personal information. In Western countries, surveys of... View Details

Keywords: by Dina Gerdeman; Consumer Products

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

Cheng, J. Yo-Jud, and Boris Groysberg Abstract—: Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We... View Details

Keywords: Dina Gerdeman

June 2010
Article

The Pathologies of Online Display Advertising Marketplaces

By: Benjamin Edelman

Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites

Fall 2024
Article

The Problem of Good Conduct Among Financial Advisers

By: Mark Egan, Gregor Matvos and Amit Seru

Households in the United States often rely on financial advisers for investment and savings decisions, yet there is a widespread perception that many advisers are dishonest. This distrust is not unwarranted: approximately one in fifteen advisers has a history of... View Details

Keywords: Personal Finance; Behavioral Finance; Trust; Financial Services Industry

December 2016 (Revised January 2017)
Supplement

Accounting for the iPhone Upgrade Program (B)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details

Keywords: Apple Inc.; iPhone 6s; Accounting; Revenue Recognition; California; United States