Consumer Surveys - Publications - Faculty & Research

01 Dec 1999
News

The Way You See It

respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for... View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

25 Aug 2022
News

September 2022 Alumni and Faculty Books

grandfather. She begins to find purpose on the farm, but is consumed with hiding her impairment and unwilling to form a bond with anyone—until she encounters Daniel Richetelli, a troubled Jesuit priest who has returned to his... View Details

01 Feb 2002
News

Q&A: Wrestling with the Unthinkable

commensurate with military goals. Can the U.S. economy grow if the war on terrorism is prolonged and inconclusive? Because the American economy rides on the back of the American consumer, the fundamental issue is whether we can restore View Details

Keywords: counterterrorism; terrorism; National Security and International Affairs; Government

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

Last issue, the Bulletin undertook a survey of fifty years of entrepreneurship at HBS, beginning with the School's first course on the subject introduced in 1947. In this edition, we pick up in the early 1980s, when renewed interest in... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

22 Feb 2022
News

March 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details

01 Jun 2020
News

How Sports Should Use Its Timeout

building. And I think in the long run, that'll be a great thing for the industry. Dan: Most Americans in surveys have said that they don't think sporting events should have crowds without more testing, or even a vaccine. What do you think... View Details

01 Oct 1996
News

Leading In a New Era

arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire... View Details

Keywords: Nancy O. Perry

01 Sep 2020
News

We Rise

What Barna wasn’t fully prepared for, though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying beauty products to investors who are predominantly... View Details

Keywords: April White; Finance

30 Nov 2017
News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

01 Oct 2000
News

Books

information technology capped an eighty-year trend in which decision rights moved mostly downward within business hierarchies," McCraw concludes, highlighting factors such as increased consumer power, intensified competition, and the... View Details

01 Dec 2018
News

Alumni and Faculty Books for December 2018

caregiver that is so important to patient-centered care. Compassionate Management of Mental Health in the Modern Workplace by John A. Quelch (DBA 1977) and Carin-Isabel Knoop (MBA 1994) Springer This guide brings the relationship between work life and mental well-being... View Details

01 Feb 2000
News

No Place Like Home

increasingly scarce. How serious is the problem? It's a tale of two Americas, the best of times and worst of times if you're a consumer in the current U.S. housing market. On the plus side, thanks to the 1990s' economic boom, some... View Details

Keywords: Garry Emmons

01 Jun 2022
News

June 2022 Alumni and Faculty Books

CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2019
News

City on a Hill

On a chilly November afternoon in Harlan County, a struggling former mining hub on the edge of the Eastern Kentucky Coalfield, Geoff Marietta (MBA 2007) surveys the bustling village he has helped build. Marietta is executive director of... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

01 Jun 2016
News

How Do We Win the Cyberwar?

users control of other computers remotely is priced as low as $20. And business is booming. A PricewaterhouseCoopers survey found that global security incidents rose 38 percent in 2015—the biggest jump in the survey’s 12-year history.... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. I wanted to ask a quick favor. We’re running a two-minute, ten-question listener survey to help us continue to bring... View Details

01 Apr 1996
News

Technology for Learning's Sake

class with the standard cold-call, Bhide is able to present the results of the survey along with a summary of the students' qualitative comments. The quality of both teaching and learning has been affected dramatically. "Class begins with... View Details

Keywords: by Deborah Blagg; photo by David Zadig

01 Dec 1999
News

A Class Act

Web site (www.alumni.hbs.edu/bulletin). While the 1995 readership survey showed that only 25 percent of alumni were interested in the online format, that number had grown to 52 percent in a recent (February 1999) readership study. As more... View Details