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  • 23 May 2023
  • Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

features align with the average features of all people of the same gender, race, and approximate age. Average faces tend to be perceived as more attractive—though they’re not always the most charismatic. The researchers mined psychology, View Details
Keywords: by Kara Baskin
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

broadband Internet, and the related crisis faced by companies whose business models relied on TV advertising—played to TiVo's unique strengths. Leadership in DVR technology and a TV-centric user interface arguably positioned TiVo to become something more than a View Details
Keywords: Martha Lagace
  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms.... View Details
Keywords: by Danielle Kost; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 28 Jul 2009
  • First Look

First Look: July 28

Harvard Business School Case 409-115 This case profiles President Barack Hussein Obama's rise to the presidency as an "improbable candidate." The case illustrates the ways in which he overcame criticism from those who questioned... View Details
Keywords: Martha Lagace
  • 01 Jun 2015
  • Research & Ideas

The Surprising Benefits of Oversharing

made it clear that the person who answered the profile was hiding information-leading observers to conclude that the individual was less trustworthy. In the case of restaurants, movies, or college rankings, on the other hand, View Details
Keywords: by Michael Blanding
  • 11 Sep 2012
  • First Look

First Look: September 11

systems that place these leaders in positions of power, Indispensable sheds new light on how we may be able to identify the best leaders and what lessons we can learn, from both the process and the result. Profiling a mix of historic and... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2020
  • Research & Ideas

The Dark Side of Fintech Borrowing

Consumers turning to fintech lenders are more likely to spend beyond their means, sink further into debt, and ultimately default more often than people with similar credit profiles borrowing from traditional... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

targeted Internal Rates of Return at or above 20% annually. They now had to decide which opportunity was the best match to the Fund's investment profile and showed the highest economic promise. Purchase the case:... View Details
Keywords: Martha Lagace
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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  • 30 Aug 2011
  • First Look

First Look: August 30

  PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage View Details
Keywords: Sean Silverthorne
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

attract more customers, or should they enroll landlords in Alfred and reach consumers in that way? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316154-PDF-ENG Harvard Business School Case 317-063 Royal DSM: From Continuous... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods and distills this into... View Details
Keywords: by Kristen Senz
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

collects revenue only after both the client and consumers are fully satisfied. R&D expenses could be just $1,000 for tweaking an existing flavor, but they could go as high as $300,000 for an entirely new family of flavors that require... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

access to our favorite things will make us keep appreciating them); Buy Time (focusing on time over money yields wiser purchases); Pay Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending... View Details
Keywords: Re: Michael I. Norton
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they... View Details
Keywords: by John Quelch
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

Research, a leading journal publishing interdisciplinary studies of consumer behavior. Sean Silverthorne: Who is using MySpace to advertise? John Deighton: Fox created a profile page for X-Men: The Last... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

these assessments more complex and add more classifications, we limit the first run-through to just two alternatives per dimension which then generate eight distinct profiles that we can use to help us assess what we want to do. Even if... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 18 Nov 2002
  • Research & Ideas

Enterprising Women—a History

the exhibit and its themes. Taking a biographical approach, the exhibit profiles women entrepreneurs beginning with Eliza Lucas Pinckney, manager of a successful indigo enterprise in the mid-eighteenth century, and concludes with... View Details
Keywords: by Laura Linard
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company,... View Details
Keywords: by James Heskett

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