Publications

23 Apr 2013
First Look

First Look: April 23

implement principles of open and distributed innovation. Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of consumer View Details

Keywords: Sean Silverthorne

Teaching Interest

Overview

By: John A. Deighton

I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details

Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

Leslie K. John

Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

Keywords: diet services; health care; internet; marketing industry

November 2004
Case

The Electronic Product Code: Future Impact on the Global Food System

By: Ray A. Goldberg and James Weber

The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details

Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry

December 1994 (Revised May 1999)
Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details

Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

28 Jul 2009
First Look

First Look: July 28

Working PapersNone this week PublicationsAdverse Selection in Online 'Trust' Certifications Author:Benjamin Edelman Publication:Proceedings of ICEC'09 (forthcoming). ACM International Conference Proceeding Series Abstract Widely used online "trust"... View Details

Keywords: Martha Lagace

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; Asia; Europe

January 2024 (Revised February 2024)
Course Overview Note

Managing Customers for Growth: Course Overview for Students

By: Eva Ascarza

Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details

Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

for each transaction. In addition, the company says it won't collect consumers' purchase history. Edelman questions whether addressing security and privacy will be enough of a carrot to wean consumers off of... View Details

Keywords: by Dina Gerdeman; Technology; Retail

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and businesses competing for the best and brightest. Foreign talent... View Details

Keywords: Dina Gerdeman

Web

HBS Working Knowledge – Harvard Business School Faculty Research

Forman 24 OCT 2023 | HBS Case What do Steve Jobs and Sarah Breedlove have in common? Through a series of case studies, Robert Simons explores the unique qualities of visionary leaders and what today's managers can learn from their journeys. Entrepreneurship Navigating... View Details

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

11 Apr 2000
Research & Ideas

Financial Services 24/7

customers are ready to try new ways of doing things. It took about five years, for example, for ATMs to come into full use, and during that time banks had to continue their traditional services while marketing the use of their new technology. Many of today's View Details

Keywords: by Susan Young

April 2012
Article

The Impact of Relative Standards on the Propensity to Disclose

By: Alessandro Acquisti, Leslie John and George Loewenstein

Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such that survey respondents are more willing to... View Details

Keywords: Rights; Surveys; Management Practices and Processes; Ethics; Corporate Disclosure; Judgments; Consumer Behavior; Standards

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

SSRN

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Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

October 19, 2021
Article

The Facebook Trap

By: Andy Wu

Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details

Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy