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  • All HBS Web  (579)
    • People  (1)
    • News  (79)
    • Research  (435)
    • Events  (3)
  • Faculty Publications  (130)

Show Results For

  • All HBS Web  (579)
    • People  (1)
    • News  (79)
    • Research  (435)
    • Events  (3)
  • Faculty Publications  (130)
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  • 01 Mar 2015
  • News

Ask the Expert: Inside the Fed

members of the Fed pay attention to media speculation? How do they deal with a situation where the speculation is going in the wrong direction and will likely result in a “surprise” to the markets when announced? Would they prefer to... View Details
Keywords: Executive, Legislative, and Other General Government Support; Government; Monetary Authorities-Central Bank; Finance
  • 22 Feb 2019
  • News

Empowering a New Generation of Business Leaders

into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
Keywords: Margie Kelley; Arts, Entertainment
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
Keywords: faculty research; Alumni Research
  • 10 Mar 2021
  • News

Action Plan: Brewing Awareness

speaking, people were more defensive and pessimistic, with a strong focus on income stability,” he says.“Now there’s a greater sense of the rewards that come from doing something interesting that you enjoy.” How to: Introduce consumers to... View Details
Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Dec 2010
  • News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t limited to View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Mar 2003
  • News

Books

researching consumer preferences for colors and styling may be losing sales because the overall atmosphere in their showrooms makes people feel uneasy. Zaltman analyzes numerous examples of View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 01 Dec 2003
  • News

Can Manufacturing Keep Its Edge?

it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new... View Details
Keywords: Julia Hanna; Manufacturing
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • 01 Feb 2000
  • News

New Releases

with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
  • 01 Dec 2007
  • News

Lighten Up

that it hoped would revolutionize footwear for trail runners and so-called sky runners who prefer high elevations. Instead of a sole that is hard on the bottom and soft in the middle, Timberland’s in-house “Invention Factory” designed one... View Details
Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Sep 2020
  • News

Giving Amazon the Boot

When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 01 Mar 2006
  • News

Drive-In Nation

forth as a solution. But HBS assistant professor Daniel Snow, who studies the application of new technology, offers a caveat. Snow, who has worked with both Honda and Ford, points out that technological advances are a plus only if View Details
Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade
  • 01 Sep 2004
  • News

A Market-Based Prescription

they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes... View Details
Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • 01 Sep 2013
  • News

Who Are We?

inject carbonation, and add syrup to create something major brands would prefer the public see as a divine creation. And he offers a prediction: In five years, consumers will be able to make all of their... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 01 Jun 2007
  • News

Up from the Ashes

very long trips, he preferred to go by rail. He did not board his first airplane until 1937, flying from an academic meeting in Chicago to Miami for a midwinter vacation. He wrote from Miami that he half-expected the plane to crash during... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2003
  • News

Globalization Revisited

argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2017
  • News

Case Study: Something New

transparency to the pricing and cut out the middleman. So I say yes absolutely you can and should have some off-the-rack options (still tailored to fit). This may even be preferred for the woman who is time-strapped or low on creativity... View Details
Keywords: April White
  • 01 Feb 1999
  • News

Short Takes

while others turned them in the direction of travel. The discovery of such unspoken preferences among consumers led the company to make important changes in the development of its navigational system. The... View Details
Keywords: Judith A. Ross
  • 26 Aug 2020
  • News

What the Climate Change Movement Can Learn from the Pandemic

basically doing nothing else except for fighting the pandemic is pretty amazing. And specifically where that comes from, we think about carbon footprints in four categories, at least at the consumer level: travel, food and drink,... View Details
  • 09 Dec 2021
  • News

Higher Returns

practices and sustainable products. They're the ones checking the packaging and labeling to ensure that there is a positive social and environmental impact message as well, specifically on consumer products. And they View Details
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