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- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and... View Details
- 01 Feb 1998
- News
Short Takes
intercepted them at consumer electronics stores and followed them home to talk about what they bought and why," says Fournier. "We then followed up to see how their responses evolved over the next six... View Details
Keywords: Judith A. Ross
- 03 Oct 2017
- News
Can Bezos’s Ties to Boston—and HBS—Seal the Deal?
its Nasdaq stock market debut. But Bezos was still feeling frugal. He didn’t want to spring for a cab from Logan to the Harvard campus, so some MBA students vied to give him a lift. Two of them, Rayport recalls, were promptly hired to work at Amazon — they helped the... View Details
Keywords: Retail Trade
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of... View Details
Keywords: Nancy O. Perry
- 01 Dec 2004
- News
Getting Personal
situations; similarly, there’s untapped potential in being able to establish electronic connections with consumers in ways that are not necessarily based on having a huge database of past consumption.... View Details
- 01 Sep 2008
- News
Squeeze Play
electronic components assembly line and recast as an expensive, high-end beauty product. That Tweezerman success has allowed LaMagna to bankroll other passions. He’s run for office (unsuccessfully) and dabbled in politics over the years... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
Illustration by Istvan Banyai Since 2006, Gazelle has offered consumers an answer to the question of what to do with their old electronic devices when they upgrade: Sell them to us. Customers can go to... View Details
- 09 Feb 2016
- News
Powering into the Future
professor, where they have invented a new way to move power without wires. The company’s called WiTricity—wireless electricity—and it couldn’t be more exciting. “We have so many new electronic devices in our lives that we are all... View Details
- 01 Apr 1998
- News
Deals For Sale
stint at Procter & Gamble, he became president of Yahoo! Marketplace, a joint venture between Yahoo! and Visa. As head of that Santa Clara, California, firm, he conceived its strategy for an Internet guide to consumer shopping. His... View Details
Keywords: Judith A. Ross
- 01 Jun 2008
- News
Faculty Research Online
advertising, particularly for determined adversaries. In this Q&A, Assistant Professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers’ risks of being defrauded and reward... View Details
- 02 Dec 2017
- News
A Leveraged Investment
expanded his business almost tenfold since attending the program. Hesham was so enthusiastic about OPM that he convinced his wife, Adlina, that she should attend. Adlina was at a key juncture with her business—a consumer View Details
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
other words, if a retailer only gives the manufacturer warehouse stock information rather than actual sales data, or if the data is sent by fax instead of electronic transfer (which can be more efficiently verified), VMI may not pay off.... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Sep 2010
- News
Online Fashionistas
Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity is a selling point for both... View Details
- 01 Jan 2007
- News
Donna L. Dubinsky, MBA 1981
partnership that has remained strong through three start-ups. Dubinsky and Hawkins built Palm Computing and made the PDA the most rapidly adopted consumer electronics product at that time. "The PalmPilot... View Details
- 01 Mar 2009
- News
A New Approach to Health-Care Reform
until we make sure that the treatments and services consumers are getting are effective and affordable, changing the way we consumers pay for the services doesn’t fix anything. What we need is a system of... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional... View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
Bhusri, general partner, Greylock “After 9/11, do we want or need an ID card? From a technology stand-point, that’s a no-brainer. We need to get our act together first on policy and cultural issues.” — Mark Cleverley, senior consultant, IBM’s Institute for View Details
- 01 Apr 1998
- News
Student Conferences Inspire Campus Dialogue
African-American consumer market. Three HBS alumni were also honored with AASU awards: E. Stanley O'Neal (MBA '78), who received the Professional Achievement Award; Deborah C. Wright (MBA/JD '84), who received the Civic Commitment Award;... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details
- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
Burlington, Vermont. “It is a simple, inexpensive, and straightforward solution to a complex problem.” Despite the fact that MedKaz is being used by patients, Bushkin’s biggest challenge is penetrating medical bureaucracy. Hospitals are busy struggling to meet View Details