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      • March–April 2023
      • Article

      Market Segmentation Trees

      By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
      Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
      Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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      Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
      • December 2022
      • Case

      Ed Catmull: Lessons from Leading Pixar Animation Studios

      By: Francesca Gino, Linda Hill, Gary Pisano and Ruth Page
      This stand-alone multimedia case follows Ed Catmull, cofounder of Pixar, after he was vice president at Lucasfilm. Catmull was honored with five Academy Awards®, including an Oscar of Lifetime Achievement for his technical contributions and leadership in computer... View Details
      Keywords: Leadership; Organizational Culture; Motion Pictures and Video Industry
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      Gino, Francesca, Linda Hill, Gary Pisano, and Ruth Page. "Ed Catmull: Lessons from Leading Pixar Animation Studios." Harvard Business School Multimedia/Video Case 921-714, December 2022. (Click here to access this case.)
      • 2023
      • Working Paper

      Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

      By: Daniel Yue, Paul Hamilton and Iavor Bojinov
      Predictive model development is understudied despite its centrality in modern artificial intelligence and machine learning business applications. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms)... View Details
      Keywords: Analytics and Data Science
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      Yue, Daniel, Paul Hamilton, and Iavor Bojinov. "Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development." Harvard Business School Working Paper, No. 23-029, December 2022. (Revised April 2023.)
      • December 2022
      • Supplement

      Freelancer, Ltd. Case Supplement

      By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
      Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies,... View Details
      Keywords: Labor Markets; Freelancers; Change Management; Corporate Entrepreneurship; Globalized Firms and Management; Human Capital; Employment; Digital Platforms; Global Range; Adoption; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Australia; United States; Philippines
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      Stanton, Christopher, Karim R. Lakhani, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd. Case Supplement." Harvard Business School Multimedia/Video Supplement 823-707, December 2022. (Click here to access this case.)
      • December 2022
      • Article

      The Rise of People Analytics and the Future of Organizational Research

      By: Jeff Polzer
      Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,... View Details
      Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees
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      Polzer, Jeff. "The Rise of People Analytics and the Future of Organizational Research." Art. 100181. Research in Organizational Behavior 42 (December 2022). (Supplement.)
      • 2022
      • Article

      A Human-Centric Take on Model Monitoring

      By: Murtuza Shergadwala, Himabindu Lakkaraju and Krishnaram Kenthapadi
      Predictive models are increasingly used to make various consequential decisions in high-stakes domains such as healthcare, finance, and policy. It becomes critical to ensure that these models make accurate predictions, are robust to shifts in the data, do not rely on... View Details
      Keywords: AI and Machine Learning; Research and Development; Demand and Consumers
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      Shergadwala, Murtuza, Himabindu Lakkaraju, and Krishnaram Kenthapadi. "A Human-Centric Take on Model Monitoring." Proceedings of the AAAI Conference on Human Computation and Crowdsourcing (HCOMP) 10 (2022): 173–183.
      • November 2022
      • Article

      A Language-Based Method for Assessing Symbolic Boundary Maintenance between Social Groups

      By: Anjali M. Bhatt, Amir Goldberg and Sameer B. Srivastava
      When the social boundaries between groups are breached, the tendency for people to erect and maintain symbolic boundaries intensifies. Drawing on extant perspectives on boundary maintenance, we distinguish between two strategies that people pursue in maintaining... View Details
      Keywords: Culture; Machine Learning; Natural Language Processing; Symbolic Boundaries; Organizations; Boundaries; Social Psychology; Interpersonal Communication; Organizational Culture
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      Bhatt, Anjali M., Amir Goldberg, and Sameer B. Srivastava. "A Language-Based Method for Assessing Symbolic Boundary Maintenance between Social Groups." Sociological Methods & Research 51, no. 4 (November 2022): 1681–1720.
      • October 2022
      • Article

      Amplification in the Evaluation of Multiple Emotional Expressions over Time

      By: Amit Goldenberg, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki and James J. Gross
      Social interactions are dynamic and unfold over time. To make sense of social interactions, people must aggregate sequential information into summary, global evaluations. But how do people do this? Here, to address this question, we conducted nine studies (N = 1,583)... View Details
      Keywords: Social Interactions; Facial Expressions; Emotions; Behavior; Perception
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      Goldenberg, Amit, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki, and James J. Gross. "Amplification in the Evaluation of Multiple Emotional Expressions over Time." Nature Human Behaviour 6, no. 10 (October 2022): 1408–1416.
      • September 2022
      • Article

      Human Versus Machine: A Comparison of Robo-Analyst and Traditional Research Analyst Investment Recommendations

      By: Braiden Coleman, Kenneth J. Merkley and Joseph Pacelli
      We provide the first comprehensive analysis of the properties of investment recommendations generated by “Robo-Analysts,” which are human analyst-assisted computer programs conducting automated research analysis. Our results indicate that Robo-Analyst recommendations... View Details
      Keywords: Fintech; Analysts; Robo-analysts; Investment Recommendations; Investment; Information Technology; Performance
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      Coleman, Braiden, Kenneth J. Merkley, and Joseph Pacelli. "Human Versus Machine: A Comparison of Robo-Analyst and Traditional Research Analyst Investment Recommendations." Accounting Review 97, no. 5 (September 2022): 221–244.
      • August 2022
      • Article

      What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

      By: Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Kannan Srinivasan
      We study how Airbnb property demand changed after the acquisition of verified images (taken by Airbnb’s photographers) and explore what makes a good image for an Airbnb property. Using deep learning and difference-in-difference analyses on an Airbnb panel dataset... View Details
      Keywords: Sharing Economy; Airbnb; Property Demand; Computer Vision; Deep Learning; Image Feature Extraction; Content Engineering; Property; Marketing; Demand and Consumers
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      Zhang, Shunyuan, Dokyun Lee, Param Vir Singh, and Kannan Srinivasan. "What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features." Management Science 68, no. 8 (August 2022): 5644–5666.
      • May 2022
      • Case

      Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

      By: Tsedal Neeley and Stefani Ruper
      Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details
      Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation
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      Neeley, Tsedal, and Stefani Ruper. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Case 422-085, May 2022.
      • Article

      Adaptive Machine Unlearning

      By: Varun Gupta, Christopher Jung, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi and Chris Waites
      Data deletion algorithms aim to remove the influence of deleted data points from trained models at a cheaper computational cost than fully retraining those models. However, for sequences of deletions, most prior work in the non-convex setting gives valid guarantees... View Details
      Keywords: Machine Learning; AI and Machine Learning
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      Gupta, Varun, Christopher Jung, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi, and Chris Waites. "Adaptive Machine Unlearning." Advances in Neural Information Processing Systems (NeurIPS) 34 (2021).
      • 2021
      • Article

      ThreeDWorld: A Platform for Interactive Multi-Modal Physical Simulation

      By: Chuang Gan, Jeremy Schwartz, Seth Alter, Damian Mrowca, Martin Schrimpf, James Traer, Julian De Freitas, Jonas Kubilius, Abhishek Bhandwaldar, Nick Haber, Megumi Sano, Kuno Kim, Elias Wang, Michael Lingelbach, Aidan Curtis, Kevin Feigelis, Daniel M. Bear, Dan Gutfreund, David Cox, Antonio Torralba, James J. DiCarlo, Joshua B. Tenenbaum, Josh H. McDermott and Daniel L.K. Yamins
      We introduce ThreeDWorld (TDW), a platform for interactive multi-modal physical simulation. TDW enables simulation of high-fidelity sensory data and physical interactions between mobile agents and objects in rich 3D environments. Unique properties include: real-time... View Details
      Keywords: Artificial Intelligence; Platform; Interactive Physical Simulation; Virtual Environment; Multi-modal; AI and Machine Learning
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      Gan, Chuang, Jeremy Schwartz, Seth Alter, Damian Mrowca, Martin Schrimpf, James Traer, Julian De Freitas, Jonas Kubilius, Abhishek Bhandwaldar, Nick Haber, Megumi Sano, Kuno Kim, Elias Wang, Michael Lingelbach, Aidan Curtis, Kevin Feigelis, Daniel M. Bear, Dan Gutfreund, David Cox, Antonio Torralba, James J. DiCarlo, Joshua B. Tenenbaum, Josh H. McDermott, and Daniel L.K. Yamins. "ThreeDWorld: A Platform for Interactive Multi-Modal Physical Simulation." Conference on Neural Information Processing Systems (NeurIPS), Datasets and Benchmarks Track 35th (2021).
      • Article

      Behavioral and Neural Representations en route to Intuitive Action Understanding

      By: Leyla Tarhan, Julian De Freitas and Talia Konkle
      When we observe another person’s actions, we process many kinds of information—from how their body moves to the intention behind their movements. What kinds of information underlie our intuitive understanding about how similar actions are to each other? To address this... View Details
      Keywords: Action Perception; Intuitive Similarity; Multi-arrangement; fMRI; Representational Similarity Analysis; Behavior; Perception
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      Tarhan, Leyla, Julian De Freitas, and Talia Konkle. "Behavioral and Neural Representations en route to Intuitive Action Understanding." Neuropsychologia 163 (December 2021).
      • September 15, 2021
      • Article

      Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map

      By: Andrea Blasco, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani and Aravind Subramanian
      A recurring problem in biomedical research is how to isolate signals of distinct populations (cell types, tissues, and genes) from composite measures obtained by a single analyte or sensor. Existing computational deconvolution approaches work well in many specific... View Details
      Keywords: Deconvolution; Methods; Open Innovation Competition; Genomics; Research; Innovation and Invention
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      Blasco, Andrea, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani, and Aravind Subramanian. "Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map." Bioinformatics 37, no. 18 (September 15, 2021).
      • April 2021
      • Case

      Codecademy: Where to Next?

      By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
      In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
      Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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      Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
      • 2021
      • Working Paper

      Diversity and Performance in Entrepreneurial Teams

      By: Sophie Calder-Wang, Paul A. Gompers and Kevin Huang
      We study the role of diversity and performance in the entrepreneurial teams. We exploit a unique dataset of MBA students who participated in a required course to propose and start a real micro-business that allows us to examine horizontal diversity (i.e., within the... View Details
      Keywords: Entrepreneurship; Groups and Teams; Diversity; Performance
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      Calder-Wang, Sophie, Paul A. Gompers, and Kevin Huang. "Diversity and Performance in Entrepreneurial Teams." NBER Working Paper Series, No. 28684, April 2021.
      • March 2021
      • Case

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani and Amy Klopfenstein
      Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details
      Keywords: Artificial Intelligence; Innovation and Invention; Disruptive Innovation; Technological Innovation; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Entrepreneurship; AI and Machine Learning; Technology Industry; Medical Devices and Supplies Industry; North and Central America; United States; Massachusetts; Cambridge
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      Lakhani, Karim R., and Amy Klopfenstein. "VideaHealth: Building the AI Factory." Harvard Business School Case 621-021, March 2021.
      • 2021
      • Working Paper

      First Law of Motion: Influencer Video Advertising on TikTok

      By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
      This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
      Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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      Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
      • March 2021
      • Article

      On the Direct and Indirect Real Effects of Credit Supply Shocks

      By: Laura Alfaro, Manuel García-Santana and Enrique Moral-Benito
      We explore the real effects of bank-lending shocks and how they permeate the economy through buyer-supplier linkages. We combine administrative data on all Spanish firms with a matched bank-firm-loan dataset of all corporate loans from 2003 to 2013 to estimate... View Details
      Keywords: Credit Supply Shocks; Bank Lending Channel; Input-output Linkages; Output; Mechanisms; Trade Credits; Price Effects; Economics; Credit; System Shocks; Employment; Investment; Spain
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      Alfaro, Laura, Manuel García-Santana, and Enrique Moral-Benito. "On the Direct and Indirect Real Effects of Credit Supply Shocks." Journal of Financial Economics 139, no. 3 (March 2021): 895–921.
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