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  • All HBS Web  (1,923)
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    • News  (316)
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  • July – August 2009
  • Article

Restoring American Competitiveness

By: Gary P. Pisano and Willy C. Shih
For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's... View Details
Keywords: Competitive Advantage; Value; Production; Innovation and Invention; Product Development; Government and Politics; Social Issues; Management Practices and Processes; Investment; Research and Development; Job Cuts and Outsourcing; Competency and Skills; Service Industry; United States
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Pisano, Gary P., and Willy C. Shih. "Restoring American Competitiveness." Harvard Business Review 87, nos. 7-8 (July–August 2009). (Winner of McKinsey Award. First Place For the best articles published each year in the Harvard Business Review presented by McKinsey & Company​.)
  • June 2011 (Revised August 2012)
  • Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim
Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
  • January 2008
  • Article

The Five Competitive Forces That Shape Strategy

By: Michael E. Porter
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
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Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
  • 16 Nov 2015
  • Research & Ideas

Does Competition Make Us More Creative?

Competition can bring out the best in salespeople, athletes, and participants in hot dog eating contests—but can it make employees more creative? A recent working paper by Daniel P. Gross finds that View Details
Keywords: by Michael Blanding; Advertising
  • May 2015 (Revised October 2015)
  • Case

Apple Inc. in 2015

By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details
Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry
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Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)
  • October 2011
  • Case

Gene Sequencing: Staking a Position in an Expanding Industry

By: Richard G. Hamermesh, Mara Aspinall and Phillip Andrews
Towards the end of 2010, companies in the gene sequencing industry were pushing aggressive R&D programs to develop technologies and products in the race to sequence the entire human genome at a cost of $1,000. It remained to be seen when the "$1,000 genome" would... View Details
Keywords: Genetics; Business Growth and Maturation; Business Plan; Competition; Venture Capital; Biotechnology Industry
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Hamermesh, Richard G., Mara Aspinall, and Phillip Andrews. "Gene Sequencing: Staking a Position in an Expanding Industry." Harvard Business School Case 812-004, October 2011.
  • 12 Jul 2006
  • Research & Ideas

Competition the Cure for Healthcare

Last month HBS Working Knowledge offered an excerpt from Redefining Health Care: Creating Value-Based Competition on Results, by Harvard Business School professor Michael E. Porter and Elizabeth Olmsted Teisberg. The U.S. healthcare... View Details
Keywords: by Roger Thompson; Health
  • September 2013
  • Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris
In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry
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Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013.
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
  • 11 Oct 2006
  • Research & Ideas

U.S. Tops Business Competitiveness Index 2006

by the World Economic Forum. The U.S., ranked number one in four of the last six years, scored high on business environment, financial markets, and innovative capacity. Germany, number two, benefited from its orientation on exports, the unique View Details
Keywords: by Sean Silverthorne
  • May 20, 2024
  • Article

Porter’s Five Forces and Competitive Advantage in Web3

By: Scott Duke Kominers and Liang Wu
Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3... View Details
Keywords: Five Forces Framework; Competitive Strategy; Business Strategy; Network Effects; Digital Transformation
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Kominers, Scott Duke, and Liang Wu. "Porter’s Five Forces and Competitive Advantage in Web3." a16zcrypto.com (May 20, 2024).
  • 08 Mar 2012
  • Working Paper Summaries

Customer-Driven Misconduct: How Competition Corrupts Business Practices

Keywords: by Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder & Michael W. Toffel; Auto
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
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Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
  • 16 Feb 2012
  • Op-Ed

Nitin Nohria: Why US Competitiveness Matters

American Competitiveness site where resources, commentary, and solutions are showcased. Harvard Business School's US Competitiveness Project is another must-visit-site to better understand the complex... View Details
Keywords: by Nitin Nohria
  • 2007
  • Chapter

Microeconomic Determinants of Location Competitiveness for MNEs

By: Christian H.M. Ketels
The concept of microeconomic competitiveness based on the frameworks developed by Michael Porter since 1990 are popular with policy makers interested in improving the attractiveness and economic performance of their countries and regions. This concept also has many... View Details
Keywords: Microeconomics; Geographic Location; Multinational Firms and Management; Growth and Development Strategy; Competition
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Ketels, Christian H.M. "Microeconomic Determinants of Location Competitiveness for MNEs." In Foreign Direct Investments, Location and Competitiveness. Vol. 2, edited by John Dunning and Philippe Gugler. Progress in International Business Research. Oxford: Elsevier, 2007.
  • Article

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details
Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product
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Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011): 903–923.
  • Forthcoming
  • Article

Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges

By: Dan Amiran, Evgeny Lyandres and Daniel Rabetti
How competition affects manipulation by firms of information about important attributes of their products and how such information manipulation impacts firms’ short-term and long-term performance are open empirical questions. We use a setting that is especially... View Details
Keywords: Cryptocurrency; Financial Markets; Performance; Competition
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Amiran, Dan, Evgeny Lyandres, and Daniel Rabetti. "Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges." Management Science (forthcoming). (Pre-published online February 5, 2025.)
  • July 1981
  • Background Note

Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition

By: Kim B. Clark
Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details
Keywords: Competitive Advantage; Auto Industry
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Clark, Kim B. "Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition." Harvard Business School Background Note 682-006, July 1981.
  • 2010
  • Working Paper

Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged

By: Werner H. Erhard, Michael C. Jensen and Steve Zaffron
We present a positive model of integrity that, as we distinguish and define integrity, provides powerful access to increased performance for individuals, groups, organizations, and societies. Our model reveals the causal link between integrity and increased... View Details
Keywords: Trust; Performance Productivity; Information Technology; Knowledge; Moral Sensibility; Opportunities; Competitive Advantage; Legal Liability; Cost vs Benefits
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Erhard, Werner H., Michael C. Jensen, and Steve Zaffron. "Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged." Harvard Business School Working Paper, No. 10-061, February 2010.
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