Publications

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

October 2024
Teaching Note

BWX Technologies

By: Suraj Srinivasan and Yuan Zou

Teaching Note for HBS Case No. 124-071. View Details

Keywords: Transformation; Communication Intention and Meaning; Business and Shareholder Relations; Valuation; Diversification; United States; Canada

26 Sep 2016
Working Paper Summaries

Technological Leadership (de)Concentration: Causes in ICTE

Keywords: by Yasin Ozcan and Shane Greenstein; Telecommunications

01 Mar 2024
News

Unlocking the Power of Community

understanding of the value they can create for both company and consumer. The buzzy technologies of Web3—blockchain, crypto, artificial intelligence—are simply the tools Co:Create uses to realize this vision. Fung would love to see more... View Details

Keywords: April White

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

January 2009 (Revised May 2011)
Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty

China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details

Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China

August 2006 (Revised August 2007)
Case

Revenue Recognition Problems in the Communications Equipment Industry

By: Paul M. Healy and Arjuna J Costa

Designed to explore recognition issues in the context of a potential market downturn. In late 2000, Lucent Technologies reports multiple revisions to its recent financial results due to revenue recognition problems, leading to a dramatic decline in its stock price.... View Details

Keywords: Corporate Disclosure; Revenue Recognition; Policy; Supply and Industry; Performance; Communications Industry

15 Feb 2022
Video

Johnson - Healthcare & Technology

01 Apr 2000
News

A "Growing" Online Community

year expanding throughout Latin America. Agropool's revenues will come from fees charged to companies selling products on its Web site. With the online community growing in Latin America, Grippo noted the importance of teamwork among new... View Details

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

redundant communication, coupled with an escalating sense of urgency, is integral to communicating because it gets the job done. New research shows that getting employees to listen up and deliver isn't so different. “Those without power... View Details

Keywords: by Kim Girard

July 1998 (Revised February 1999)
Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details

Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry

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February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

April 2011 (Revised July 2014)
Case

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg and Michael Slind

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India

Web

Information Technology | About

Information Technology Access to HBS networks, applications, computers, and other electronic resources (heretofore referred to as “the Resources”) is a privilege. HBS reserves the right to revoke access at any time at its sole discretion.... View Details

June 2010 (Revised November 2011)
Case

Zensar: The Future of Vision Communities (A)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Human Resources; Collaborative Innovation and Invention; Leadership Style; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Cooperation; Information Technology Industry; India

May 2022
Article

The Impact of COVID-19 on Digital Communication Patterns

By: Evan DeFilippis, Stephen Michael Impink, Madison Singell, Jeff Polzer and Raffaella Sadun

We explore the impact of COVID-19 on employees’ digital communication patterns through an event study of lockdowns in 16 large metropolitan areas in North America, Europe, and the Middle East. Using de-identified, aggregated meeting and email meta-data from 3,143,270... View Details

Keywords: Meetings; Email; COVID-19 Pandemic; Communication Technology; Health Pandemics; Time Management

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November 1995
Case

Communications Revolution, The : 1995

By: Richard S. Tedlow and James Weber

Keywords: Communication; Communication Technology

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2024
Working Paper

The Wade Test: Generative AI and CEO Communication

By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand

Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field... View Details

Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication

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August 2011 (Revised November 2012)
Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis

Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry