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  • April 2010 (Revised September 2011)
  • Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason
At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details
Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry
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Marquis, Christopher, Pooja Mehta Shah, Amanda Elizabeth Tolleson, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (A)." Harvard Business School Case 410-121, April 2010. (Revised September 2011.)
  • Article

Collection, Exploration and Analysis of Crowdfunding Social Networks

By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details
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Cheng, Miao, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang, and Po-Ling Loh. "Collection, Exploration and Analysis of Crowdfunding Social Networks." Proceedings of the International Workshop on Exploratory Search in Databases and the Web 3rd (2016): 25–30.
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

adopt the innovation later. Since innovators are the first to adopt and are more likely to influence others, they do not need to be influenced. However, organizations should harness their influence, using targeted View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

says Goldenberg, “but it also might contribute to loneliness, as people are more isolated than ever before.” Social isolation and loneliness aren’t necessarily the same thing: Just because someone is physically distant from people doesn’t... View Details
Keywords: by Michael Blanding
  • October 2011
  • Supplement

Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11

By: David A. Garvin
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
Keywords: Business Model; Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry
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Garvin, David A. "Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11." Harvard Business School Video Supplement 312-709, October 2011.
  • October 2011
  • Supplement

An Interview with Jack Hughes, Founder and Chairman of TopCoder

By: David A. Garvin
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,0000 developers who... View Details
Keywords: Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry
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Garvin, David A. "An Interview with Jack Hughes, Founder and Chairman of TopCoder." Harvard Business School Video Supplement 312-708, October 2011.
  • 2017
  • Article

Affective, Cognitive and Behavioral Trajectories of Change Recipients in Global Organizations

By: B. S. Reiche, T. B. Neeley and N. Overmeyer
Research rarely addresses how change recipients respond to radical change across affective, cognitive, and behavioral dimensions over time. We examined a radical change in a recently acquired subsidiary of a U.S.-based global organization over a two-year period. With... View Details
Keywords: Change; Spoken Communication; Globalized Firms and Management; Behavior; Cross-Cultural and Cross-Border Issues
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Reiche, B. S., T. B. Neeley, and N. Overmeyer. "Affective, Cognitive and Behavioral Trajectories of Change Recipients in Global Organizations." Academy of Management Proceedings (2017). (Proceedings of the 77th Annual Meeting (2017), edited by Guclu Atinc. Online ISSN: 2151-6561.)
  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

that encourages innovation, problem-solving, and improvement. Yet, words were insufficient for describing and communicating such strategies. Statements such as "Delight... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

in which the countries are different. These dimensions pervade all aspects of societal existence, whether that means raising capital to start a new business, the nature of markets, copyrights, the media, movies, View Details
Keywords: by Martha Lagace
  • 18 Feb 2010
  • Working Paper Summaries

The Mirroring Hypothesis: Theory, Evidence and Exceptions

Keywords: by Lyra Colfer & Carliss Y. Baldwin
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

remember how you resigned. Industries in flux mean that you may run into someone again in who knows what role, and people working from home with unlimited access to View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • Teaching Interest

Leadership and Organizational Behavior (LEAD)

By: Ethan S. Bernstein

Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections).  This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The course is divided into five modules:View Details

Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication
  • 2016
  • Working Paper

Managers' Cultural Background and Disclosure Attributes

By: Francois Brochet, Gregory S. Miller, Patricia Naranjo and Gwen Yu
We examine how a manager’s ethnic cultural background affects managers’ communication with investors. Using a sample of earnings conference calls transcripts with 26,430 executives from 42 countries, we find that managers from ethnic groups that have a more... View Details
Keywords: Disclosure Tone; Individualism; Conference Calls; Ethnic Group; Management Style; Communication Intention and Meaning; Ethnicity; Corporate Disclosure; Financial Reporting
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Brochet, Francois, Gregory S. Miller, Patricia Naranjo, and Gwen Yu. "Managers' Cultural Background and Disclosure Attributes." Harvard Business School Working Paper, No. 17-027, October 2016.
  • October 2020
  • Case

HOPE and Transformational Lending: Netflix Invests in Black Led Banks

By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details
Keywords: Banking; Rural Entrepreneurship; Economic Development; Black Entrepreneurs; Economic Growth; Credit; Banks and Banking; Entrepreneurship; Rural Scope; Development Economics; Race; Investment; Decision Making; Banking Industry
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Macomber, John D., and Janice Broome Brooks. "HOPE and Transformational Lending: Netflix Invests in Black Led Banks." Harvard Business School Case 221-030, October 2020.
  • 2022
  • Article

Before Plagiarism: Lawyers and Copynorms in Europe, 1300–1600

By: Robert Fredona and Sophus A. Reinert
This essay uses the concept of 'copynorms', social norms about copying expressive works that can be distinct from legal norms about the same, in order to understand the meaning of intellectual property among Roman law and canon law jurists from the fourteenth through... View Details
Keywords: Copyright; History; Europe
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Fredona, Robert, and Sophus A. Reinert. "Before Plagiarism: Lawyers and Copynorms in Europe, 1300–1600." Rivista storica italiana 134, no. 3 (2022): 714–765.
  • 2023
  • Working Paper

Point Four and the Politics of Foreign Direct Investment in the United States during the Early Cold War

By: Melanie Sheehan
This article traces business influence in the formulation of the Point Four technical assistance program, the first US Cold War-era international development program. It focuses specifically on business interest associations’ efforts to secure federal incentives to... View Details
Keywords: Point Four Program; Business Interest Association; International Development; Cold War; Foreign Direct Investment; Business History; Business and Government Relations
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Sheehan, Melanie. "Point Four and the Politics of Foreign Direct Investment in the United States during the Early Cold War." Harvard Business School Working Paper, No. 23-078, June 2023.
  • 02 Apr 2013
  • Working Paper Summaries

Monitoring and the Portability of Soft Information

Keywords: by Dennis Campbell & Maria Loumioti; Banking
  • 2010
  • Working Paper

The Mirroring Hypothesis: Theory, Evidence and Exceptions

By: Carliss Y. Baldwin
The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars... View Details
Keywords: Infrastructure; Product Design; Organizational Design; Practice; Groups and Teams; Social and Collaborative Networks; Information Technology
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Baldwin, Carliss Y. "The Mirroring Hypothesis: Theory, Evidence and Exceptions." Harvard Business School Working Paper, No. 10-058, January 2010. (Revised June 2010.)
  • 09 Apr 2024
  • Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
Keywords: by Glen Justice
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