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  • February 2019
  • Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
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Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
  • Research Summary

A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

  • 21 Oct 2013
  • Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports
  • April 2025
  • Case

Joe Mazzulla and the Boston Celtics (A)

By: Linda A. Hill, James I. Cash and Lydia Begag
Joe Mazzulla's leadership journey with the Boston Celtics began in 2016 when he served as an assistant coach for their NBA G-League affiliate. In 2019, he was promoted to a "behind-the-bench" assistant coaching role with the Celtics, before being asked to become the... View Details
Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Innovation and Invention; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leadership; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Entertainment and Recreation Industry; United States
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Hill, Linda A., James I. Cash, and Lydia Begag. "Joe Mazzulla and the Boston Celtics (A)." Harvard Business School Case 425-059, April 2025.
  • September 2016 (Revised January 2020)
  • Case

Pebble: Wearables Pioneer

By: David Yoffie and Allison Ciechanover
In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the... View Details
Keywords: Competition; Strategy; Innovation Strategy; Product; Information Technology; Technological Innovation; Business Startups; Technology Industry; United States; California
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Yoffie, David, and Allison Ciechanover. "Pebble: Wearables Pioneer." Harvard Business School Case 717-414, September 2016. (Revised January 2020.)
  • Article

Commitments with Third Parties

By: Jerry R. Green
Observable irrevocable contracts between a principal and an agent have been suggested as a way in which the principal can enhance his payoff when playing a game against, or bargaining with, an opponent. It is shown that such beneficial agency relationships depend on... View Details
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Green, Jerry R. "Commitments with Third Parties." Annales d'économie et de statistique, nos. 25-26 (January–June 1992): 81–95.
  • 11 Jan 2000
  • Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

carefully structured living groups, work teams, and discussion forums that facilitate communications at many levels. Past PGL participants say they've built networks of lifelong friends and professional relationships while adding to their... View Details
Keywords: by Staff
  • April 2012 (Revised February 2017)
  • Case

Dovernet

By: Robert Simons and Natalie Kindred
This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details
Keywords: Motivation and Incentives; Information Technology; Competitive Advantage; Decision Choices and Conditions; Organizational Culture; Performance Evaluation; Compensation and Benefits; Web Services Industry; Information Technology Industry; Vancouver
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Simons, Robert, and Natalie Kindred. "Dovernet." Harvard Business School Case 112-061, April 2012. (Revised February 2017.)
  • March 2023 (Revised June 2023)
  • Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
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Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023. (Revised June 2023.)
  • May 2011 (Revised January 2013)
  • Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
  • 2015
  • Comment

In the Shadow of the Crowd: A Comment on 'Valve's Way'

By: Carliss Y. Baldwin
There are many ways to exercise authority. Perrow (1986), in his review of March and Simon's Organizations (1958), offers a threefold classification of the ways authority can be exercised in organizations: (1) direct, "fully obtrusive" controls such as giving orders... View Details
Keywords: New Forms Of Organizing; Organizational Forms; Non-hierarchical Organizations; Self-organizing Teams; Boss-less Organizations; Organizational Design; United States
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Baldwin, Carliss Y. "In the Shadow of the Crowd: A Comment on 'Valve's Way'." Journal of Organization Design 4, no. 2 (2015): 5–7.
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

London’s School of Management, and Amirhossein Zohrehvand, assistant professor at Leiden University. Turing, meet Wade The Turing Test is an imitation game in which a person must guess whether they’re View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

come to the team with their own ingrained ideas about how the game should be played and what roles everyone ought to play. (With eleven-year-olds in particular, everyone thinks they should be the one to run the ball and score touchdowns!)... View Details
Keywords: by Dina Gerdeman
  • 17 Sep 2024
  • Research & Ideas

Advice for the New CEO: Talk to Your Employees Early and Often

million emails and 80 million meeting invitations. Shortly after a new CEO takes over, uncertainty among employees dampens communication within a company. However, after about five months, internal chatter sharply intensifies as managers... View Details
Keywords: by Ami Albernaz
  • January 2024
  • Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen
On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details
Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry
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Wu, Andy, Grant Son, and Shuoyu Chen. "National Football League and Private 5G." Harvard Business School Case 724-433, January 2024.
  • October 2007
  • Article

The Art of Designing Markets

By: Alvin E. Roth
Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details
Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
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Roth, Alvin E. "The Art of Designing Markets." Harvard Business Review 85, no. 10 (October 2007): 118–126.
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

that encourages innovation, problem-solving, and improvement. Yet, words were insufficient for describing and communicating such strategies. Statements such as "Delight the customer," "Offer superior service," or... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

You can't see them, but we've all used "software platforms" over the last few decades, whether they are embedded in the Windows operating system, a cell phone, or game machine. In a new book, the authors term software platforms... View Details
Keywords: by Sean Silverthorne; Video Game; Video Game
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

write a case study about how Sanders, known as “Coach Prime,” applies a military commander’s approach to motivating his team. “Deion reminds me of military officers I’ve served under because of the clear way he communicates and the... View Details
Keywords: by Avery Forman; Sports
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