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  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

kayaking was a wonderful example of how "user innovations" evolve and eventually become commercial products. Hienerth is a professor at Vienna University of Economics and Business Administration, while von Hippel is a professor... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 13 Dec 2006
  • Research & Ideas

Improving Public Health for the Poor

School of Public Health, Project Antares aims to create a system for devising commercial incentives that provide affordable public health initiatives, or "interventions" in healthcare parlance. Examples of View Details
Keywords: by Martha Lagace; Health
  • May 2020 (Revised July 2022)
  • Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America
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  • August 2016
  • Teaching Note

Mahindra Lifespace Developers' Venture into Affordable Housing

By: Joseph B. Fuller and Monica Baraldi
Mahindra Lifespace Developers Limited (MLDL) was the infrastructure and real estate arm of the Mahindra Group, an Indian conglomerate with revenues of $16.5 billion in 2014. Employing 400 experts in land acquisition, design, project management, sales and marketing, and... View Details
Keywords: Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India
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  • June 2024
  • Case

Vinalhaven: The Downtown Project

By: Richard S. Ruback, Matthew Preble, Ruth Page and Dave Habeeb
Vinalhaven is an island community located approximately 12 miles off the coast of Maine. The island has a year-round population of about 1,300 people as of 2022, with an additional 3,000 people who reside on the island in the summer months. The two largest industries... View Details
Keywords: Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Natural Environment; Weather; Sustainable Cities; Forecasting and Prediction; Construction; Property; Infrastructure; Capital Budgeting; Projects; Project Finance; Negotiation; United States; Maine
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  • Web

Live from Klarman Hall - Alumni

does it take to live a purposeful life in an age where everything can change and where existential threats are real? Professor Shikhar Ghosh will examine 3 recently developed technologies that have passed commercial viability and are on... View Details
  • January 2021 (Revised October 2021)
  • Case

iOpenEye: Theater and #MeToo in Nigeria

By: Caroline Elkins, Tarun Khanna and Joyce J. Kim
In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,”... View Details
Keywords: Theatre; Social Change; Entrepreneurship; Social Enterprise; Arts; Entertainment; Social Issues; Health Pandemics; Organizational Change and Adaptation; Business Model; Nigeria
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    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • 5 Sep 2013
    • Conference Presentation

    The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

    By: Ai Hisano
    This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
    Keywords: Food; Product Marketing; Food and Beverage Industry
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    • November 2019
    • Teaching Note

    Magnus Resch: Transforming the Art Market Through Transparency

    By: Henry McGee and Sarah Mehta
    Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details
    Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
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    • December 2015
    • Article

    On Wealth and the Diversity of Friendships: High Social Class People around the World Have Fewer International Friends

    By: Maurice H. Yearwood, Amy Cuddy, Nishtha Lambaa, Wu Youyoua, Ilmo van der Lowe, Paul K. Piff, Charles Gronin, Pete Fleming, Emiliana Simon-Thomas, Dacher Keltner and Aleksandr Spectre
    Having international social ties carries many potential advantages, including access to novel ideas and greater commercial opportunities. Yet little is known about who forms more international friendships. Here, we propose social class plays a key role in determining... View Details
    Keywords: Friendships; Social Class; Internationalism; Wealth; Relationships; Globalization
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    • August 2016 (Revised October 2016)
    • Case

    Nirvana Vihar Rehabilitation Homes

    By: Shawn Cole, Andreas Rotenberg and Thomas van den Aarssen
    Kumar Builders (KUL) was finally nearing completion on the four luxury condominium towers that comprised the first phase of its bold vision for the redevelopment of more than 70 acres of prime real estate in downtown Pune, India. The Nirvana Hills development also... View Details
    Keywords: Real Estate; Slum Redevelopment; Double Bottom Line; Economic Development; Partnerships; Partners and Partnerships; Development Economics; Urban Development; Business and Community Relations; Real Estate Industry; India
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    • 2014
    • Working Paper

    Islam, Inequality, and Pre-Industrial Comparative Development

    By: Stelios Michalopoulos, Alireza Naghavi and Giovanni Prarolo
    This study explores the interaction between trade and geography in shaping the Islamic economic doctrine and in turn the comparative development of the Muslim world. We build a model where an unequal distribution of land quality in presence of trade opportunities... View Details
    Keywords: Islam; Inequality In Land Quality; Wealth Accumulation; Public Good Investment; Conflict; Wealth; Geography; Religion; Trade
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    • December 1996
    • Supplement

    Cleveland Turnaround: Leadership in Action

    By: James E. Austin, Jaan Elias and Andrea L Strimling
    Consists of three separate parts. Part 1, The Cleveland Turnaround, describes Cleveland's decline until its bankruptcy in 1978. This is followed by the remedial actions taken by community leaders, starting with the election of a new mayor, the formation of new... View Details
    Keywords: Leading Change; Business Cycles; Development Economics; Urban Development; Social Issues; Business and Community Relations; Cleveland
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    • January 2015 (Revised December 2015)
    • Case

    Mauboussin

    By: Anat Keinan, Sandrine Crener and Audrey Azoulay
    Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
    Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
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    • December 2022 (Revised February 2023)
    • Case

    Marfrig's Quest for Sustainable Beef

    By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
    Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details
    Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China
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    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Walter Thompson Advertising Agency, 1916–1955 Charles H. Revson Revlon, 1932–1974 Richard S. Reynolds, Jr. Reynolds Corporation, 1948–1976 Arthur Reynolds Continental & Commercial Bank, 1919–1929 Richard J. Reynolds R. J. Reynolds Tobacco... View Details
    • 29 Sep 2015
    • First Look

    September 29, 2015

    powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the View Details
    Keywords: Sean Silverthorne
    • 03 Oct 2023
    • Research Event

    Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

    commercialized movie. But it was important to you to allow what Toni Morrison had written to go up on the screen. So, I realized that. And then I decided that from from all of my work going forward, and that was in 1998 when it bombed, I... View Details
    Keywords: by HBS Staff
    • May 2024
    • Teaching Note

    AI Wars

    By: Andy Wu and Matt Higgins
    Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
    Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry
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