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    • Faculty Publications  (140)

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    • All HBS Web  (3,176)
      • Faculty Publications  (140)

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      • May 2021
      • Teaching Plan

      Middlebury College: Energy2028

      By: Brian Trelstad and Michael Norris
      Teaching Plan for HBS Case No. 320-029. In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by... View Details
      Keywords: Divestment; Energy; Higher Education; Energy Conservation; Climate Change
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      Trelstad, Brian, and Michael Norris. "Middlebury College: Energy2028." Harvard Business School Teaching Plan 321-144, May 2021.
      • 2021
      • Working Paper

      Cognitive Biases: Mistakes or Missing Stakes?

      By: Benjamin Enke, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman and Jeroen van de Ven
      Despite decades of research on heuristics and biases, empirical evidence on the effect of large incentives—as present in relevant economic decisions—on cognitive biases is scant. This paper tests the effect of incentives on four widely documented biases: base rate... View Details
      Keywords: Cognitive Biases; Incentives; Motivation and Incentives; Decision Making; Performance
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      Enke, Benjamin, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman, and Jeroen van de Ven. "Cognitive Biases: Mistakes or Missing Stakes?" Harvard Business School Working Paper, No. 21-102, March 2021.
      • March 2021 (Revised August 2023)
      • Case

      Helen Keller: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Helen Keller who at 19 months became deaf and blind. Refusing to be sidelined from life, Keller showed great determination in learning how to communicate with others, employing tutors and travelling to Boston to enroll in the Perkins... View Details
      Keywords: Mission And Purpose; Values And Beliefs; Success; Diversity; Leading Change; Personal Development and Career; Personal Characteristics; Power and Influence
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      Simons, Robert, and Shirley Sun. "Helen Keller: Changing the World." Harvard Business School Case 121-071, March 2021. (Revised August 2023.)
      • February 9, 2021
      • Article

      For a More Equitable Recovery, Corporations Must Stop Using a College Degree as a Proxy for Ability

      By: Gerald Chertavian
      Keywords: Race; Equality and Inequality; Recruitment; Talent and Talent Management
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      Chertavian, Gerald. "For a More Equitable Recovery, Corporations Must Stop Using a College Degree as a Proxy for Ability." FastCompany.com (February 9, 2021).
      • January 2021
      • Article

      Sales Hiring Is Hard to Do (Don't Make It Harder)

      By: Frank V. Cespedes
      In the aggregate, hiring in sales is more expensive than many companies’ cap-ex decisions. But it rarely gets the same attention and companies fail to deal with challenges inherent in sales hiring. Unlike many other business functions, there is no easily identified... View Details
      Keywords: Salesforce Management; Selection and Staffing; Human Resources
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      Cespedes, Frank V. "Sales Hiring Is Hard to Do (Don't Make It Harder)." Top Sales Magazine (January 2021), 38–39.
      • Article

      Feeling Authentic Serves as a Buffer Against Rejections

      By: F. Gino and M. Kouchaki
      Social exclusion is a painful yet common experience in many people’s personal and professional lives. This research demonstrates that feeling authentic serves as a buffer against social rejection, leading people to experience less social pain. Across five studies,... View Details
      Keywords: Authenticity; Social Exclusion; Threat; Decision Making; Perception; Relationships
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      Gino, F., and M. Kouchaki. "Feeling Authentic Serves as a Buffer Against Rejections." Organizational Behavior and Human Decision Processes 160 (September 2020): 36–50.
      • July 2020 (Revised January 2021)
      • Case

      Rosalind Fox at John Deere

      By: Anthony Mayo and Olivia Hull
      Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details
      Keywords: Agribusiness; Change Management; Experience and Expertise; Talent and Talent Management; Diversity; Gender; Race; Engineering; Geographic Location; Globalized Markets and Industries; Leadership Development; Leadership Style; Leading Change; Management Style; Management Teams; Organizational Culture; Personal Development and Career; Prejudice and Bias; Power and Influence; Status and Position; Trust; Agriculture and Agribusiness Industry; United States
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      Mayo, Anthony, and Olivia Hull. "Rosalind Fox at John Deere." Harvard Business School Case 421-011, July 2020. (Revised January 2021.)
      • July 2, 2020
      • Article

      How to Build a Life: A College Degree Is No Guarantee of a Good Life

      By: Arthur C. Brooks
      Higher education is often described as an investment. But it’s still unclear if it pays off in happiness. View Details
      Keywords: Higher Education; Happiness
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      Brooks, Arthur C. "How to Build a Life: A College Degree Is No Guarantee of a Good Life." The Atlantic (July 2, 2020).
      • Article

      The Pay-off for a Prestigious College Degree Is Smaller Than You Think

      By: Frederick M. Hess and Joseph B. Fuller
      Keywords: Education; Higher Education; Earnings
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      Hess, Frederick M., and Joseph B. Fuller. "The Pay-off for a Prestigious College Degree Is Smaller Than You Think." The Hill (June 2, 2020).
      • 2020
      • White Paper

      Does Attending a More Selective College Equal a Bigger Paycheck?

      By: Joseph B. Fuller and Frederick M. Hess
      Keywords: Higher Education; Education; College
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      Fuller, Joseph B., and Frederick M. Hess. "Does Attending a More Selective College Equal a Bigger Paycheck?" White Paper, American Enterprise Institute, June 2020.
      • May 2020
      • Case

      Big Boom Beverages: Fight or Flight?

      By: Stephen A. Greyser and William Ellet
      Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
      Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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      Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
      • April 2020
      • Teaching Plan

      Malcolm Turner at Vanderbilt

      By: David G. Fubini, Amy Klopfenstein and James Barnett
      This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of... View Details
      Keywords: Organizations; Organizational Change and Adaptation; Organizational Culture; Sports; Planning; Strategic Planning; Education; Higher Education; Leadership; Leadership Style; Leading Change; Education Industry; Sports Industry; Tennessee
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      Fubini, David G., Amy Klopfenstein, and James Barnett. "Malcolm Turner at Vanderbilt." Harvard Business School Teaching Plan 420-081, April 2020.
      • Article

      The Impact of Penalties for Wrong Answers on the Gender Gap in Test Scores

      By: Katherine B. Coffman and David Klinowski
      Multiple-choice exams play a critical role in university admissions across the world. A key question is whether imposing penalties for wrong answers on these exams deters guessing from women more than men, disadvantaging female test-takers. We consider data from a... View Details
      Keywords: Behavioral Economics; Standardized Testing; Gender; Higher Education; Prejudice and Bias
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      Coffman, Katherine B., and David Klinowski. "The Impact of Penalties for Wrong Answers on the Gender Gap in Test Scores." Proceedings of the National Academy of Sciences 117, no. 16 (April 21, 2020): 8794–8803.
      • April 2020 (Revised May 2021)
      • Case

      Middlebury College: Energy2028

      By: Brian Trelstad, Michael Norris and John McKinley
      In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by 25%, divest fossil fuels from its... View Details
      Keywords: Divestment; Energy; Higher Education; Energy Conservation; Climate Change
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      Trelstad, Brian, Michael Norris, and John McKinley. "Middlebury College: Energy2028." Harvard Business School Case 320-029, April 2020. (Revised May 2021.)
      • November 2019
      • Teaching Note

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
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      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.
      • February 2019
      • Teaching Note

      Talent@Tencent

      By: Tarun Khanna
      Late in 2016, two senior human resources (HR) executives at Tencent Holdings (Tencent), China’s leading Internet services firm, are assessing the effectiveness of the company’s talent management practices in responding to Tencent’s sustained hypergrowth. Over the... View Details
      Keywords: Talent and Talent Management; Employees; Retention; Entrepreneurship; Employee Relationship Management; Web Services Industry; China
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      Khanna, Tarun. "Talent@Tencent." Harvard Business School Teaching Note 719-466, February 2019.
      • November 2018
      • Case

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
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      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
      • September 2018
      • Supplement

      Advent International: Kroton Investment

      By: Victoria Ivashina, Priscilla Zogbi and Ruth Kostas
      Keywords: Private Equity; Acquisition; IPO; Valuation; Education; Distance Learning; Turnaround; Growth; Exit; PE; Buyer; Middle-class; Low Income; K-12; Entrepreneur; Family Business; University; College; Consolidation; Fragmentation; Penetration; Value; Shares; Control; Negotiation; Equity; Transaction; Board; Majority; Minority; Post-secondary; Leverage; Campus; Deal; Shareholder; Tag Along
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      Ivashina, Victoria, Priscilla Zogbi, and Ruth Kostas. "Advent International: Kroton Investment." Harvard Business School Spreadsheet Supplement 219-725, September 2018.
      • September 2018
      • Case

      Advent International: Kroton Investment

      By: Victoria Ivashina, Ruth Kostas and Priscilla Zogbi
      Keywords: Private Equity; Acquisition; IPO; Valuation; Education; Distance Learning; Turnaround; Growth; Exit; PE; Buyer; Middle-class; Low Income; K-12; Entrepreneur; Family Business; University; College; Consolidation; Fragmentation; Penetration; Value; Shares; Control; Negotiation; Equity; Transaction; Board; Majority; Minority; Post-secondary; Leverage; Campus; Deal; Shareholder; Tag Along; Brazil; Latin America
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      Ivashina, Victoria, Ruth Kostas, and Priscilla Zogbi. "Advent International: Kroton Investment." Harvard Business School Case 219-035, September 2018.
      • March 2018
      • Case

      Summit Public Schools (A)

      By: John J-H Kim and Aldo Sesia
      Summit Public Schools was a very successful charter management organization with schools in California and Washington State. The students came from a variety of socioeconomic backgrounds, many from economically disadvantaged households. While nearly all of its students... View Details
      Keywords: K-12; Online Learning; Virtual Learning; Blended Learning; Secondary Education; Middle School Education; Early Childhood Education; Learning; Business Model; Performance Improvement; Technology
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      Kim, John J-H, and Aldo Sesia. "Summit Public Schools (A)." Harvard Business School Case 318-067, March 2018.
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