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- All HBS Web (126)
- Faculty Publications (49)
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- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
fields, the authors note. But the rise of the internet over the last few decades pulled the rug out from under old media’s business model. By 2017, 45 percent of all newspaper jobs and 27 percent of all radio View Details
Keywords: by Scott Van Voorhis
- Teaching Interest
Strategy and Technology
By: Andy Wu
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details
Keywords: Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
difference-in-differences analyses to examine the effects of a switch from decentralized to centralized hiring at our research site. We find that, on average, centralized hiring does not increase the quality of employee-company matches, View Details
Keywords: Sean Silverthorne
- 10 Feb 2021
- Research & Ideas
Has #MeToo Changed How Hollywood Hires?
whether this social movement impacted the hiring of female talent, Luo and Zhang focused on new movie projects set up from January 2014 to September 2019 using Done Deal Pro, a database that tracks script deals. They also used information from the View Details
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
potential new generation of fans? "I won’t make any predictions, except that ... baseball is working hard to try to restore the revenue side and the attendance side." Greyser: They’re doing quite a bit, but remember, baseball is primarily... View Details
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Richard Feder maintains that the subscription model will gain momentum on the Internet as the memory of free service fades and the utility of new service increases. The response gives hope for those hoping to utilize the subscription... View Details
Keywords: by James Heskett
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; California; Sunnyvale; Russia
Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
broadcast Internet access some 300 feet. Hostin said the typical user isn't surfing the Web. Instead, he's logging on, downloading e-mail, and synchronizing calendar information, all to be read at a later... View Details
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
19th or 20th? How international can a global media company be? What are the boundaries? What are the political implications of global media and how will media play a political role? The Reuters View Reuters CEO Job said the Internet is... View Details
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
Fox News has influenced how companies disclose financial news. Legal analyst Gregg Jarrett on the set in 2016. Source: Wikipedia Commons, CC 3.0) The United States presidential election of 2000 took place in a simpler time. The internet... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy... View Details
Keywords: by Carmen Nobel
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
entailed setting up a corporate page on Facebook, getting people to "Like" it, and then broadcasting messages to those fans with the expectation of receiving a response (in the form of either feedback or increased sales). Companies have... View Details
- 10 Sep 2013
- First Look
First Look: September 10
patents or firm starts. This contribution has been rapidly growing over the last three decades. In terms of quality, the average skilled immigrant appears to be better trained to work in these fields, but conditional on educational attainment of comparable quality to... View Details
Keywords: Sean Silverthorne
- 06 Jan 2021
- Working Paper Summaries
Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a virtual Cheers bar where people... View Details
Keywords: by Mikolaj Piskorski