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Publications

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  • All HBS Web  (1,908)
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    • News  (424)
    • Research  (964)
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Show Results For

  • All HBS Web  (1,908)
    • People  (14)
    • News  (424)
    • Research  (964)
    • Events  (6)
    • Multimedia  (4)
  • Faculty Publications  (306)
← Page 3 of 1,908 Results →
  • 10 May 2015
  • Blog Post

Brand Strategist Turns Entrepreneur

segmentations and audience development strategies. In 2012, I yearned for a complete change of pace. I moved from LA to DC and took a role within Marriott’s portfolio View Details
  • 27 Jan 2012
  • Working Paper Summaries

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

Keywords: by Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman
  • Research Summary

"How Social Networks Moderate Loss Aversion"

The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with... View Details
  • March 1999 (Revised May 1999)
  • Case

Network Associates: Securing the Internet

By: Debora L. Spar
Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details
Keywords: Internet and the Web; Information Technology Industry; Public Administration Industry; Telecommunications Industry; United States
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Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
  • 2016
  • Working Paper

Through the Grapevine: Network Effects on the Design of Executive Compensation Contracts

By: Susanna Gallani
Effective design of executive compensation contracts involves choosing and weighting performance measures, as well as defining the mix between fixed and incentive-based pay components, with a view to fostering talent retention and goal congruence. The variability in... View Details
Keywords: Compensation Design; Board Interlocks; Compensation Consultants; Network Centrality; Homophily; Quadratic Assignment Procedure; Blockholders; Executive Compensation
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Gallani, Susanna. "Through the Grapevine: Network Effects on the Design of Executive Compensation Contracts." Harvard Business School Working Paper, No. 16-019, August 2015. (Revised December, 2016.)
  • 13 Jul 2023
  • News

The Network Effect

kinase deficiency, thalassemia, and sickle cell disease. Mathur is a principal at a multi-strategy alternative asset management firm, within the Sagard Healthcare strategy. And... View Details
  • 07 Oct 2014
  • News

Network Effect

its grant, Tanzi has discovered dozens of new genes related to Alzheimer’s and found new causes of the disease’s mind-robbing effects. Inflammation within the brain appears to play a key role, opening new... View Details
Keywords: Linda Kush
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • November 2001 (Revised October 2004)
  • Case

IBM Network Technology (A)

By: Michael L. Tushman and Robert C Wood
An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details
Keywords: Growth and Development; Growth and Development Strategy; Leadership; Corporate Entrepreneurship; Change Management; Management Practices and Processes; Business Plan; Organizational Design; Organizational Change and Adaptation; Success; Technology Industry
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Tushman, Michael L., and Robert C Wood. "IBM Network Technology (A)." Harvard Business School Case 402-012, November 2001. (Revised October 2004.)
  • August 2000 (Revised December 2001)
  • Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura
Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details
Keywords: Business Model; Decision Making; Networks; Strategy
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Applegate, Lynda M., and Meredith Collura. "Emerging Networked Business Models: Lessons from the Field ." Harvard Business School Background Note 801-172, August 2000. (Revised December 2001.)
  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

conversations, we routinely heard that phrase played back to us. It is in the center of the Nobel Prize identity." A Networked Brand The researchers also discuss the idea that... View Details
Keywords: by Carmen Nobel
  • August 2000 (Revised November 2000)
  • Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
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Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
  • September 2020
  • Case

Chip and Joanna Gaines' Magnolia Network

By: Anita Elberse and Julia McNicholas
Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details
Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
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Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
  • 01 Jun 2020
  • News

The Network Effect

participate in clinical trials. On March 29, Kapoor and his wife devised a solution: WorldWithoutCOVID.org, a nonprofit public health initiative that connects medical researchers with willing volunteers.... View Details
Keywords: Susan Young; COVID-19; Ambulatory Health Care Services; Health, Social Assistance
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

uncontaminated by the scandal and previously on a slow glide path to oblivion. The RBS brand, like the Merrill Lynch brand, is dead. We may well see RBS branches rebranded NatWest and NatWest become the dominant surviving retail View Details
Keywords: by John Quelch; Banking; Financial Services
  • 19 Jul 2021
  • Blog Post

Building a Powerful Network of Talent at American Tower

been in healthcare and I was interested in exploring a transition within infrastructure or considering a career in technology given my interest in the impact of tech on... View Details
Keywords: Technology; Telecommunications
  • 22 Oct 2018
  • Blog Post

HBS Marketing Club Presents: The Brand Summit

course, multiple networking events that will allow participants to build community. We will zero in on many interesting topics including the role of big data in branding, branding View Details
Keywords: All Industries
  • November–December 2012
  • Article

Toward a Theory of Extended Contact: The Incentives and Opportunities for Bridging Across Network Communities

By: Maxim Sytch, Adam Tatarynowicz and Ranjay Gulati
This study investigates the determinants of bridging ties within networks of interconnected firms. Bridging ties are defined as nonredundant connections between firms located in different network communities. We highlight how firms can enter into these relationships... View Details
Keywords: Motivation and Incentives; Opportunities
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Sytch, Maxim, Adam Tatarynowicz, and Ranjay Gulati. "Toward a Theory of Extended Contact: The Incentives and Opportunities for Bridging Across Network Communities." Organization Science 23, no. 6 (November–December 2012): 1658–1681.
  • Web

Networking Events - Recruiting

Hire Talent Networking Events Hire Talent Networking Events Post your event on our recruiting platform 12twenty to effectively connect with HBS students and build brand... View Details
  • 24 Jan 2025
  • News

The Network Effect

rare blood disorders, including pyruvate kinase deficiency, thalassemia and sickle cell disease. Mathur is a principal at Segard, a multi-strategy alternative asset management firm, View Details
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