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Show Results For
- All HBS Web
(82)
- News (12)
- Research (57)
- Multimedia (1)
- Faculty Publications (18)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
retailing. The six myths can be classified in three groups: (1) architecture of shopper reward (size and convexity of rewards), (2) architecture of retailer rewards (sustainable profitability and horizontal... View Details
- 01 Sep 2003
- News
Sharon Patrick
Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives her particular interest in media... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Collaboration By: Bernstein, Ethan, and Stephen Turban Abstract— : Organizations’ pursuit of increased workplace collaboration has led managers to transform traditional office spaces into “open,” transparency-enhancing architectures with... View Details
Keywords: Dina Gerdeman
- 19 Jul 2016
- First Look
July 19, 2016
maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and evolve, their architectures can degrade, increasing maintenance costs and... View Details
Keywords: Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
innovation in clusters should account for these links. Download the paper: http://www.hbs.edu/research/pdf/10-064.pdf The Strategic Use of Architectural Knowledge by Entrepreneurial Firms Author:Carliss Y. Baldwin Abstract This paper... View Details
Keywords: Martha Lagace
- 20 May 2020
- News
Keeping Families Connected
through activity and play,” explains Tuchman. “And until Caribu, there really was no great way to do that virtually.” Families can choose from more than 1,000 book titles in eight different languages, as well as games, puzzles, and other educational content. The... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case By: Lagerström, Robert, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan Abstract—Employing software metrics, such as size and complexity,... View Details
Keywords: Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard Square flagship store that uncovered... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details
Keywords: Sean Silverthorne
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
Working PapersThe Architecture of Complex Systems: Do Core-Periphery Structures Dominate? Authors:Alan MacCormack, Carliss Baldwin, and John Rusnak Abstract Any complex technological system can be decomposed into a number of subsystems... View Details
Keywords: Martha Lagace
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
architecture around which the alignment process can be executed. Following are the eight alignment checkpoints for corporate, business units, and support units of a typical multi-business organization to hit during the annual planning... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
centuries, not decades. The ten years that it took to conceive, plan, and build the East Building were well-spent, judging by the superb reception the I.M. Pei-designed structure has received, including its recent designation by View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
- 22 May 2007
- First Look
First Look: May 22, 2007
Structure Matrices and Design Rule Theory Authors:Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack, and John Rusnak Abstract Designers often seek modular architectures to better accommodate expected changes and to enable parallel... View Details
Keywords: Martha Lagace