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- 01 Dec 2013
- News
Len Schlesinger Returns
other. Right now I feel very much like a kid in a candy store who is trying not to overeat. What are you looking forward to working on? I continue to be intrigued by the role of entrepreneurial activity inside large corporations. Right... View Details
- 01 Dec 2012
- News
From Where We Stand
"option value" by actively seeking out opportunities—lateral and diagonal moves, along with upward movement—that open up career paths not just now but every step forward. Continually mark-to-market yourself by taking inventory of your... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
$30,000, Norton packaged UnErase with other programs he'd written for IBM PC users, selling them under the name Norton Utilities. Norton's stock rose with IBM's, and his original investment grew into multiple millions. No longer active in... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Entertainments is second in size only to Disney in the theme park space, with more than 140 attractions in 24 countries, featuring partnerships with Lego, Hasbro, and Sony Pictures Entertainment. “We will be very active in making sure... View Details
- 01 Feb 1997
- News
Doing It Your Way
activity pales in comparison to what's happening today on the Internet," says Sahlman. "Whereas in the early days of the microprocessor, for example, it was expensive and complicated to buy computers, develop software, and break into the... View Details
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 01 Sep 2003
- News
Richard Edelman
Chicago community, Edelman finds it natural to give back to society. A Civil War buff, he is an active board member of the New-York Historical Society. His interest in fitness and fighting obesity attracted him to the board of the Centers... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
a few well-traveled, curious people who have been exposed to the category. Find them and make those people pound the table and spread the word for you.” For Murad, this meant inviting beer bloggers to tastings, requesting feedback, and maintaining an View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land... View Details
Keywords: Garry Emmons
- 01 Oct 2002
- News
Ann M. Fudge
accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get the job done and her genuine... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy outdoor View Details
Keywords: Julia Hanna
- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 20 May 2020
- News
Keeping Families Connected
through activity and play,” explains Tuchman. “And until Caribu, there really was no great way to do that virtually.” Families can choose from more than 1,000 book titles in eight different languages, as well as games, puzzles, and other... View Details
- 09 Jun 2015
- News
Building change from the ground up
Karim Khoja (AMP 156, 1999) is CEO of Roshan, Afghanistan’s leading telecom provider, with nearly 6 million active subscribers. Before the company began operations in 2003, phone calls were a luxury that few citizens could afford; the... View Details
- 16 Feb 2022
- News
Holding Business to Account
returns but who also use the unique access and voice we have as investors to engage management and redirect corporate efforts toward long-term sustainability.” The firm has been active in encouraging companies to be leaders on issues from... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
products and activities that help them escape the daily pressures of families and careers, in order to become rebels for a day. But in a working paper titled “Man–of–Action Heroes: How the American Ideology of Manhood Structures Men’s... View Details
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
faculty research on brand authenticity and maintaining brand identity post-merger. Or, read what thought leaders have to say regarding best practices on integration post-mergers, or explore news on current... View Details