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      Behavioral Decision MakingRemove Behavioral Decision Making →

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      • January 2025
      • Supplement

      Hippo: Weathering the Storm of the Home Insurance Crisis (B)

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Rick McCathron, CEO of Hippo, was optimistic about the InsurTech's path to profitability after navigating the financial uncertainties of 2022. By bundling their home insurance services with third-parties and established insurance incumbents, Hippo was adopting a... View Details
      Keywords: Fintech; Underwriters; Big Data; Homeowners' Insurance; Catastrophe Risk; Global Warming; Environment; Business Economics; Vertical Specialization; Bundling; Economies Of Scale; Business Model; Forecasting and Prediction; Climate Change; Environmental Sustainability; Green Technology; Technological Innovation; Natural Environment; Natural Disasters; Weather; Business Strategy; Competitive Advantage; Business Earnings; Insurance; Social Issues; Profit; Growth and Development Strategy; Insurance Industry; California; United States
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      Cohen, Lauren, Grace Headinger, and Sophia Pan. "Hippo: Weathering the Storm of the Home Insurance Crisis (B)." Harvard Business School Supplement 225-051, January 2025.
      • January 2025
      • Case

      Uncovering Questionable Behavior

      By: David Fubini, Patrick Sanguineti, Amy Chambers and William Fubini
      In this short vignette on the boundaries of professionalism, Alex Harding, recently promoted to Team Leader, faces a difficult decision regarding his client. While serving the CFO of the client company in preparation for an upcoming merger, he and his team uncover... View Details
      Keywords: Ethics; Decision Choices and Conditions; Leadership
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      Fubini, David, Patrick Sanguineti, Amy Chambers, and William Fubini. "Uncovering Questionable Behavior." Harvard Business School Case 425-050, January 2025.
      • January 2025
      • Case

      Netflix: Takedown Troubles

      By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell
      In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details
      Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Cost vs Benefits; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Strategic Planning; Adaptation; Decisions; Motion Pictures and Video Industry
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      Rose, Clayton S., Tom Quinn, and Maxim Pike Harrell. "Netflix: Takedown Troubles." Harvard Business School Case 325-021, January 2025.
      • January 2025
      • Case

      AI Meets VC: The Data-Driven Revolution at Quantum Light Capital

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
      Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
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      Cohen, Lauren, Grace Headinger, and Sophia Pan. "AI Meets VC: The Data-Driven Revolution at Quantum Light Capital." Harvard Business School Case 225-053, January 2025.
      • January 2025
      • Supplement

      Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery (B)

      By: Nien-hê Hsieh and Derek C. M. van Bever
      Recounts a pivotal moment in Martin Luther King Jr.'s life during the Montgomery Bus Boycott, where a profound prayer amidst threats to his life renewed his faith and resolve to lead the movement. This transformative experience marked the beginning of his lifelong... View Details
      Keywords: Spirituality; Civil Rights; Manging Uncertainty; Leadership; Decision Making; Values and Beliefs; Civil Society or Community; Social Issues; Power and Influence; Alabama
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      Hsieh, Nien-hê, and Derek C. M. van Bever. "Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery (B)." Harvard Business School Supplement 425-074, January 2025.
      • January 2025
      • Case

      A Tiger in the Tank: Exxon Sues Investors

      By: Clayton S. Rose, Sarah Sasso and James Weber
      In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details
      Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Decision Making; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Civil Society or Community; Social Issues; Adaptation; Investment Activism; Lawsuits and Litigation; Business and Shareholder Relations; Medical Devices and Supplies Industry; Health Industry; Energy Industry; United States; Netherlands; Norway
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      Rose, Clayton S., Sarah Sasso, and James Weber. "A Tiger in the Tank: Exxon Sues Investors." Harvard Business School Case 325-015, January 2025.
      • January 8, 2025
      • Article

      Why Retailers Are Turning to Third-Party Marketplaces

      By: Antonio Moreno
      Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
      Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
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      Moreno, Antonio. "Why Retailers Are Turning to Third-Party Marketplaces." Harvard Business Review Digital Articles (January 8, 2025).
      • January 2025
      • Case

      North Forty: Managing Liquidity Through Change

      By: Luis M. Viceira and Brad Towne
      This case explores the interaction between spending and investment decisions at a family office, specifically the family office of Jeff and Tricia Raikes, with special emphasis on the management of spending, portfolio investments, and asset liquidity in the presence of... View Details
      Keywords: Family Office; Forecasting and Prediction; Asset Management; Financial Liquidity; Financial Strategy; Investment Portfolio; Spending; Planning
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      Viceira, Luis M., and Brad Towne. "North Forty: Managing Liquidity Through Change." Harvard Business School Case 225-061, January 2025.
      • January 2025
      • Article

      Automatic Enrollment with a 12% Default Contribution Rate

      By: John Beshears, Ruofei Guo, David Laibson, Brigitte C. Madrian and James J. Choi
      We study a retirement savings plan with a default contribution rate of 12% of income, which is much higher than previously studied defaults. Twenty-five percent of employees had not opted out of this default 12 months after hire; a literature review finds that the... View Details
      Keywords: Retirement Savings; Defined Contribution Retirement Plan; Automatic Enrollment; Retirement; Saving; Income; Decision Choices and Conditions
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      Beshears, John, Ruofei Guo, David Laibson, Brigitte C. Madrian, and James J. Choi. "Automatic Enrollment with a 12% Default Contribution Rate." Journal of Pension Economics & Finance 24, no. 1 (January 2025): 152–182. (20th Anniversary Special Issue.)
      • 2025
      • Working Paper

      Causes and Extent of Increasing Partisan Segregation in the U.S. – Evidence from Migration Patterns of 212 Million Voters

      By: Jacob R. Brown, Enrico Cantoni, Vincent Pons and Emilie Sartre
      Using data on the residential location and migration for every voter in U.S. states recording partisan registration between 2008–2020, we find that residential segregation between Democrats and Republicans has increased year over year at all geographic levels, from... View Details
      Keywords: Voting; Political Elections; Geographic Location; Demographics
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      Brown, Jacob R., Enrico Cantoni, Vincent Pons, and Emilie Sartre. "Causes and Extent of Increasing Partisan Segregation in the U.S. – Evidence from Migration Patterns of 212 Million Voters." NBER Working Paper Series, No. 33422, January 2025.
      • December 2024
      • Case

      Tencent Games

      By: Rebecca Karp, Billy Chan and Nancy Hua Dai
      For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details
      Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China
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      Karp, Rebecca, Billy Chan, and Nancy Hua Dai. "Tencent Games." Harvard Business School Case 725-411, December 2024.
      • 2024
      • Working Paper

      Charting (and Updating) the Path: A Bayesian Perspective on Entrepreneurial Learning

      By: Joshua L. Krieger
      This chapter explores two distinct modes of entrepreneurial learning: assessing venture viability and choosing between alternative development paths. It introduces a framework for decomposing venture viability into technological feasibility, commercial potential and... View Details
      Keywords: Decision Making; Entrepreneurship; Growth and Development Strategy; Learning
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      Krieger, Joshua L. "Charting (and Updating) the Path: A Bayesian Perspective on Entrepreneurial Learning." Harvard Business School Working Paper, No. 25-031, December 2024.
      • December 2024
      • Article

      Managerial Pluralism: Thirty Years of Teaching Business Ethics

      By: Joseph L. Badaracco
      The author reflects on 30 years of teaching business ethics at Harvard Business School. The paper presents tactical lessons for teaching courses in professional ethics and introduces “managerial pluralism.” This concept is akin to Isaiah Berlin’s value pluralism and... View Details
      Keywords: Business Education; Ethics; Judgments
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      Badaracco, Joseph L. "Managerial Pluralism: Thirty Years of Teaching Business Ethics." Society 61, no. 6 (December 2024): 678–684.
      • December 2024
      • Article

      Proxy Advisory Firms and Corporate Shareholder Engagement

      By: Aiyesha Dey, Austin Starkweather and Joshua White
      We study how Institutional Shareholder Services (ISS) affect firms’ engagement with shareholders. Our analyses exploit a quasi-natural experiment using say-on-pay voting outcomes near a threshold that triggers ISS to review engagement activities. Firms receiving ISS... View Details
      Keywords: Business and Shareholder Relations; Governing and Advisory Boards; Policy; Voting
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      Dey, Aiyesha, Austin Starkweather, and Joshua White. "Proxy Advisory Firms and Corporate Shareholder Engagement." Review of Financial Studies 37, no. 12 (December 2024): 3877–3931.
      • December 2024
      • Article

      Public Attitudes on Performance for Algorithmic and Human Decision-Makers

      By: Kirk Bansak and Elisabeth Paulson
      This study explores public preferences for algorithmic and human decision-makers (DMs) in high-stakes contexts, how these preferences are shaped by performance metrics, and whether public evaluations of performance differ depending on the type of DM. Leveraging a... View Details
      Keywords: Public Opinion; Prejudice and Bias; Decision Making
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      Bansak, Kirk, and Elisabeth Paulson. "Public Attitudes on Performance for Algorithmic and Human Decision-Makers." PNAS Nexus 3, no. 12 (December 2024).
      • November 2024
      • Teaching Note

      Mercado Bitcoin: M&A, IPO, or Series B?

      By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell
      Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details
      Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Information Technology Industry; Financial Services Industry; Brazil; Latin America
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      Kluender, Raymond, Emanuele Colonnelli, and Sabrina Howell. "Mercado Bitcoin: M&A, IPO, or Series B?" Harvard Business School Teaching Note 825-092, November 2024.
      • November 2024 (Revised January 2025)
      • Case

      MiDAS: Automating Unemployment Benefits

      By: Shikhar Ghosh and Shweta Bagai
      In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details
      Keywords: Artificial Intelligence; AI; Machine Learning Models; Algorithmic Data; Automation; Benefits; Compensation; Cost Reduction; Government; Fraud; Government Technology; Public Sector; Systems; Systems Integration; Unemployment Insurance; Waste Heat Recovery; AI and Machine Learning; Government Administration; Insurance; Decision Making; Digital Transformation; Employment; Public Administration Industry; United States; Michigan
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      Ghosh, Shikhar, and Shweta Bagai. "MiDAS: Automating Unemployment Benefits." Harvard Business School Case 825-100, November 2024. (Revised January 2025.)
      • November 2024
      • Case

      Innovation at Master Kong Beverages

      By: David E. Bell and Shu Lin
      Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
      Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China
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      Bell, David E., and Shu Lin. "Innovation at Master Kong Beverages." Harvard Business School Case 525-037, November 2024.
      • November 2024 (Revised March 2025)
      • Case

      Tim Ferriss: What Might This Look like If It Were Easy?

      By: Reza Satchu and Denise Koller
      In April 2024, writer-podcaster Tim Ferriss—celebrated as the “Oprah of audio” for his billion-download show and known for NYT-bestsellers like The 4-Hour Workweek—found himself at a crossroads. Despite generating a multi-million-dollar annual revenue with just three... View Details
      Keywords: Transition; Personal Development and Career; Business Strategy; Decision Choices and Conditions; Philanthropy and Charitable Giving; Media and Broadcasting Industry
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      Satchu, Reza, and Denise Koller. "Tim Ferriss: What Might This Look like If It Were Easy?" Harvard Business School Case 825-091, November 2024. (Revised March 2025.)
      • 2024
      • Working Paper

      Advice and the Bayesian Entrepreneur

      By: Susan Cohen and Rembrand Koning
      Bayesian entrepreneurship starts from the premise that entrepreneurs’ beliefs guide their theorizing, experimentation, and choices (Agrawal et al., n.d.). Since each entrepreneur has unique beliefs based on their own set of past experiences, cognitive ability, and... View Details
      Keywords: Entrepreneurship; Decision Choices and Conditions
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      Cohen, Susan, and Rembrand Koning. "Advice and the Bayesian Entrepreneur." Harvard Business School Working Paper, No. 25-029, November 2024.
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