Publications

Publications

Filter Results: (325) Arrow Down

Show Results For

← Page 3 of 325 Results →
  • August 2022
  • Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
Related
  • Research Summary

Research Summary

By: Jeffrey T. Polzer

Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across... View Details

    Kris Johnson Ferreira

    Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

    Keywords: retailing
    • February 2022
    • Case

    Cleveland Clinic Abu Dhabi

    By: Linda A. Hill and Emily Tedards
    In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By... View Details
    Keywords: Organizational Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
    Related
    • January 2019 (Revised February 2024)
    • Teaching Note

    Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

    By: Ayelet Israeli
    Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
    Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
    Related
    • March 17, 2021
    • Other Article

    Beyond Pajamas: Sizing Up the Pandemic Shopper

    By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
    A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
    While the pandemic is still playing out, our preliminary investigations... View Details
    Keywords: Retail; Retail Analytics; Consumer; Pandemic; COVID; COVID-19; Apparel; Ecommerce; Online Shopping; Online Apparel; Online Sales; Returns; CRM; Customer Retention; Customer Experience; Customer Value; Digital; Customer Focus and Relationships; Customers; Health Pandemics; Consumer Behavior; Customer Relationship Management; Internet and the Web; Behavior; E-commerce; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States; United Kingdom
    Related
    • 07 Jun 2004
    • Research & Ideas

    What Drives Supply Chain Behavior?

    To err is human, but most research on supply chain management doesn't take psychological, functional, incentive-related, and other biases into account. HBS professors Rogelio Oliva and Noel Watson have devised their latest research to learn how such View Details
    Keywords: by Sarah Jane Johnston
    • 06 May 2015
    • What Do You Think?

    Are You Ready for Personalized Predictive Analytics?

    amounts of inventory that ensure an in-stock position when an order is received. An argument can be made that any forecast and inventory is based on predictive analytics. But in the past, these analytics were applied to data that... View Details
    Keywords: by James Heskett
    • 2022
    • Book

    Purpose + Profit: How Business Can Lift Up the World

    By: George Serafeim
    The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

    We not only... View Details
    Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
    Related

      Leslie A. Perlow

      Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the LIFE Special Project, dedicated to helping individuals make purposeful life choices while gathering insights that will... View Details

        Learning to Successfully Hire in Online Labor Markets

        Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value... View Details
        • 19 Jan 2021
        • Working Paper Summaries

        The Value of Descriptive Analytics: Evidence from Online Retailers

        Keywords: by Ron Berman and Ayelet Israeli; Retail; Technology
        • March 2023
        • Article

        Learning to Successfully Hire in Online Labor Markets

        By: Marios Kokkodis and Sam Ransbotham
        Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of... View Details
        Keywords: Selection and Staffing; Analysis; Decision Choices and Conditions
        Related
        • January 2024 (Revised February 2024)
        • Exercise

        Travelogo: Understanding Customer Journeys

        By: Eva Ascarza, Nicolas Padilla and Oded Netzer
        In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
        Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
        Related

          Magie Cheng

          Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and... View Details
          • February 2022
          • Case

          Cleveland Clinic Abu Dhabi (Abridged)

          By: Linda A. Hill and Emily Tedards
          In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By... View Details
          Keywords: Organization Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
          Related
          • Article

          Choosing Between Lotteries: Remarkable Coordination Without Communication

          By: Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf and Dolly Chugh
          The current research examines tacit coordination behavior in a lottery selection task. Two hundred participants in each of three experiments and 100 in a fourth choose to participate in one of two lotteries, where one lottery has a larger prize than the other.... View Details
          Related
          • Article

          Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

          By: Shoshana Zuboff
          This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
          Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
          Related

            Yuval Spiegler

            Yuval is a doctoral student in Organizational Behavior and Sociology at HBS. He studies why are similar organizations dissimilarly diverse, especially focusing on extra-organizational dimensions that shape labor market racial and gender segregation. Yuval uses... View Details

              Jeremy Yang

              Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
              Keywords: advertising; media; entertainment; information; consumer products