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      • November 2019 (Revised April 2021)
      • Case

      United Technologies: Are the Parts Worth More Than the Whole?

      By: Benjamin C. Esty and Daniel Fisher
      After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
      Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "United Technologies: Are the Parts Worth More Than the Whole?" Harvard Business School Case 220-018, November 2019. (Revised April 2021.)
      • October 2019
      • Supplement

      Airbus vs. Boeing (K): New Partnerships (2018)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details
      Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.
      • September 2019
      • Case

      Teaming Up to Win the Rail Deal at GE (A)

      By: Amy Edmondson, Ranjay Gulati and Rachna Tahilyani
      In 2012, Nalin Jain, then head of GE aviation for South Asia, was given the added responsibility for GE’s transportation business in India, including bidding for a $2.5 billion contract to manufacture, service and maintain 1,000 diesel locomotives for state owned... View Details
      Keywords: Recruitment; Selection and Staffing; Human Capital; Groups and Teams; Leadership Style; Leading Change; Organizational Design; Organizational Structure; Industrial Products Industry; Manufacturing Industry; Rail Industry; Transportation Industry; United States; India
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      Edmondson, Amy, Ranjay Gulati, and Rachna Tahilyani. "Teaming Up to Win the Rail Deal at GE (A)." Harvard Business School Case 420-058, September 2019.
      • May 2019
      • Case

      Elon Musk's Big Bets Update, 2019

      By: David B. Yoffie and Daniel Fisher
      This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
      Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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      Yoffie, David B., and Daniel Fisher. "Elon Musk's Big Bets Update, 2019." Harvard Business School Case 719-512, May 2019.
      • March 2019 (Revised May 2019)
      • Case

      Space Angels, Multiple Equilibria, and Financing the Space Economy

      By: Matthew C. Weinzierl and Alissa Haddaji
      Chad Anderson had reason to be proud of his young space-focused investment firm, Space Angels. Since becoming CEO, Anderson had overseen growth along multiple dimensions, and Space Angels was “the preeminent name in space finance” according to one prominent space... View Details
      Keywords: Space Economy; Venture Capital; Entrepreneurship; Strategy; Business Model; Aerospace Industry
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      Weinzierl, Matthew C., and Alissa Haddaji. "Space Angels, Multiple Equilibria, and Financing the Space Economy." Harvard Business School Case 719-070, March 2019. (Revised May 2019.)
      • January 2019 (Revised July 2021)
      • Case

      Analytical Space: The Next Frontier?

      By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
      With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
      Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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      Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019. (Revised July 2021.)
      • Article

      Space, the Final Economic Frontier

      By: Matthew C. Weinzierl
      After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP... View Details
      Keywords: Emerging Markets; Economics; Private Sector; Aerospace Industry
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      Weinzierl, Matthew C. "Space, the Final Economic Frontier." Journal of Economic Perspectives 32, no. 2 (Spring 2018): 173–192.
      • April 2017 (Revised July 2017)
      • Case

      ISRO: Explore Space or Exploit CubeSats?

      By: Prithwiraj Choudhury, Tarun Khanna, Karim Lakhani and Rachna Tahilyani
      The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details
      Keywords: Strategic Planning; Decision Choices and Conditions; Aerospace Industry; India
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      Choudhury, Prithwiraj, Tarun Khanna, Karim Lakhani, and Rachna Tahilyani. "ISRO: Explore Space or Exploit CubeSats?" Harvard Business School Case 617-062, April 2017. (Revised July 2017.)
      • April 2017
      • Case

      Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy

      By: Matthew Weinzierl and Angela Acocella
      Planetary Resources, Inc. (PRI) had a bold, some said crazy, vision: to mine asteroids. One might have assumed that developing the right technology would be the greatest challenge facing PRI. But even if the fledgling company could develop and deploy the sophisticated... View Details
      Keywords: Property; Rights; Governing Rules, Regulations, and Reforms; Aerospace Industry; Aerospace Industry
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      Weinzierl, Matthew, and Angela Acocella. "Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy." Harvard Business School Case 717-053, April 2017.
      • November 2016 (Revised September 2018)
      • Case

      Elon Musk's Big Bets

      By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
      Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details
      Keywords: Electric Vehicles; Batteries; Solar Power; Strategy; Execution; Technology; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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      Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
      • September 2016 (Revised July 2017)
      • Case

      Transferring Knowledge Between Projects at NASA JPL (A)

      By: Dorothy Leonard and Christopher Myers
      The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details
      Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Aerospace Industry; United States
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      Leonard, Dorothy, and Christopher Myers. "Transferring Knowledge Between Projects at NASA JPL (A)." Harvard Business School Case 917-404, September 2016. (Revised July 2017.)
      • September 2016 (Revised July 2017)
      • Supplement

      Transferring Knowledge Between Projects at NASA JPL (B)

      By: Dorothy Leonard and Christopher Myers
      At the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case... View Details
      Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Decision Making; Aerospace Industry; United States
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      Leonard, Dorothy, and Christopher Myers. "Transferring Knowledge Between Projects at NASA JPL (B)." Harvard Business School Supplement 917-405, September 2016. (Revised July 2017.)
      • Article

      Can You Cut 'Turn Times' Without Adding Staff?

      By: Ethan Bernstein and Ryan W. Buell
      The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
      Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan
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      Bernstein, Ethan, and Ryan W. Buell. "Can You Cut 'Turn Times' Without Adding Staff?" R1604K. Harvard Business Review 94, no. 4 (April 2016): 113–117.
      • February 2016 (Revised May 2016)
      • Case

      Astroscale, Space Debris, and Earth's Orbital Commons

      By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki
      An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details
      Keywords: Market Entry and Exit; Global Range; Entrepreneurship; Crisis Management; Wastes and Waste Processing; Economics; Aerospace Industry
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      Weinzierl, Matthew, Angela Acocella, and Mayuka Yamazaki. "Astroscale, Space Debris, and Earth's Orbital Commons." Harvard Business School Case 716-037, February 2016. (Revised May 2016.)
      • February 2016 (Revised May 2016)
      • Case

      Blue Origin, NASA, and New Space (A)

      By: Matthew Weinzierl and Angela Acocella
      Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details
      Keywords: Cost vs Benefits; Partners and Partnerships; Transportation; Business Startups; Government and Politics; Business and Government Relations; Aerospace Industry
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      Weinzierl, Matthew, and Angela Acocella. "Blue Origin, NASA, and New Space (A)." Harvard Business School Case 716-012, February 2016. (Revised May 2016.)
      • January 2016 (Revised March 2016)
      • Case

      HNA Group: Global Excellence with Chinese Characteristics

      By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
      By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
      Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
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      Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
      • Article

      Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

      By: Marco Iansiti and Karim R. Lakhani
      When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details
      Keywords: Digital Innovation; Digitization; Industrial Internet; Technological Innovation; Production; Competitive Strategy; Engineering; Aerospace Industry
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      Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99.
      • September 2014
      • Article

      The Interrelationships Between Brand and Channel Choice

      By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
      We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
      Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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      Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
      • August 2014 (Revised March 2016)
      • Case

      Thomas Cook Group on the Brink (A)

      By: Benjamin C. Esty, Stuart C. Gilson and Aldo Sesia
      Harriett Green, the newly appointed CEO of Thomas Cook Group, faces a daunting set of business and financial challenges at the 171-year old UK travel services company. The company has lost almost £600 million in the last three quarters; has seen its stock price fall... View Details
      Keywords: Turnaround; Corporate Restructuring; Change Leadership; Female Ceo; Change Management; Communication Strategy; Borrowing and Debt; Cash Flow; Cost Management; Financial Liquidity; Financial Management; Executive Compensation; Leading Change; Crisis Management; Value Creation; Travel Industry; United Kingdom
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      Esty, Benjamin C., Stuart C. Gilson, and Aldo Sesia. "Thomas Cook Group on the Brink (A)." Harvard Business School Case 215-008, August 2014. (Revised March 2016.)
      • May 2014 (Revised November 2014)
      • Supplement

      Houston We Have A Solution: NASA and Open Innovation (B)

      By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
      Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on... View Details
      Keywords: Technology; Aerospace Industry
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      Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Solution: NASA and Open Innovation (B)." Harvard Business School Supplement 414-057, May 2014. (Revised November 2014.)
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