Publications

19 Dec 2014
News

Atlanta Alumni Connect Around a 'Vision' for the New HBS

Leo F. Mullin (MBA 1967) delivered remarks at The HBS Campaign Atlanta Regional Event, December 11, 2014. Atlanta-area alumni and friends of Harvard Business School gathered on December 11, 2014 to celebrate and connect with each other as... View Details

4:30 PM – 9 PM EST, 11 Dec 2014
Campaign

A Vision for the 21st Century - HBS in Atlanta

people that are making a difference in business and society. Film screening and remarks by Dean Nitin Nohria 7:30 PM Celebrate and Connect Connect and network with your fellow alumni at a reception following the show. All alumni in the View Details

17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

around the world, too, and I would love to collaborate with other clubs.” Virtual Case Discussion Dissects Launch of The Farm at Comcast More than 30 alumni from the HBS Club of Atlanta joined Professor Linda Hill, on November 23 for an... View Details

Keywords: Margie Kelley

08 Nov 2024
News

Latino Alumni Banquet Marks 20th Year, Atlanta Club Celebrates 90 Years of Connection

HBS Latino Alumni Association Banquet Marks 20 Years The HBS Latino Alumni Association (HBSLAA) held its 20th Annual Banquet on October 5, bringing together 80 alumni, guests, and current HBS students for dinner and a panel discussion at the New England Aquarium in... View Details

Keywords: Margie Kelley

Web

Dean Datar on the shootings in Atlanta and violence against Asian Americans | About

Dean Datar on the shootings in Atlanta and violence against Asian Americans Published March 17, 2021 Share via Facebook Share via LinkedIn Print Share via email Throughout the day, details of last night’s tragic shootings in View Details

March 2024 (Revised April 2024)
Case

Out of Hand Theater: Monetizing Creativity

By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock

Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details

Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta

March 2001 (Revised November 2001)
Case

Security Factors

By: Jay O. Light

A very successful entrepreneur who has built a factoring business in Atlanta is trying to decide how to sell this business. The issues are how to value the company and the strategy of selling. View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Negotiation; Strategy; Valuation; Atlanta

27 Aug 2010
News

Hedge funds struggle to justify star rating

2001
Other Unpublished Work

Clusters of Innovation Initiative: Atlanta-Columbus

By: Michael E. Porter

This regional report examines the composition and performance of the Atlanta regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action program to... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Atlanta

Read Now

09 Oct 2018
News

How This Executive Spearheaded The Largest M&A In Williams-Sonoma's History

2000
Article

Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution

By: Brian Trelstad

The Georgia Regional Transportation Authority (GRTA), a new regional planning institution, is a governor-appointed body of 15 regional leaders with broad authority over land use and transportation planning throughout the state. Created in the summer of 1999, GRTA... View Details

Keywords: Transportation; Planning; Business and Community Relations; Georgia (state, US); Atlanta

Read Now

June 1996
Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details

Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry

March 2023 (Revised May 2023)
Supplement

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)

By: Linda A. Hill and Lydia Begag

In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details

Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta

June 2023 (Revised January 2024)
Case

Communities In Schools (Atlanta): Innovating a College Program

By: V. Kasturi Rangan, Lynda M. Applegate and Alexis Lefort

Frank Brown, CIS of Atlanta's new Black CEO, was keen to extend CIS's well-honed case management in schools program to youth in college. Founded 50 years ago by Bill Milliken, CIS, a network of 110 affiliates, had built a strong program of assisting and supporting... View Details

Keywords: Decisions; Education; Expansion; Organizational Change and Adaptation; Atlanta

August 2016
Teaching Note

Songy 2011: Restructuring to Survive (Or, Surviving to Restructure?)

By: Charles F. Wu and Alexander W. Schultz

In 2011, Songy Partners, an Atlanta based real estate developer, was facing three distressed investments within their portfolio each with distinct sets of challenges. Having weathered a myriad of issues during the Global Financial Crisis which included operational... View Details

Keywords: Distressed Debt; Real Estate; Limited Partners; Cap Rates; Partners and Partnerships; Valuation; Investment; Property; Borrowing and Debt; Real Estate Industry; Atlanta

June 2003
Case

IBM and Linux (A)

By: Carliss Y. Baldwin, Siobhan O'Mahony and James Quinn

In the fall of 1998, Dan Frye, member of IBM's emerging technologies and business team, is trying to decide whether to forge a strategic alliance with the Linux Development Community (LDC). Just two years earlier, IBM had its first exposure to an "open source" software... View Details

Keywords: Mergers and Acquisitions; Open Source Distribution; Problems and Challenges; Alliances; Cooperation; Computer Industry; Information Technology Industry

September 2019 (Revised October 2019)
Case

Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill and Eric Mankin

In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television... View Details