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(744)
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- Faculty Publications (191)
Show Results For
- All HBS Web
(744)
- People (1)
- News (306)
- Research (387)
- Events (3)
- Multimedia (23)
- Faculty Publications (191)
- 06 Oct 2011
- News
Steve Jobs's Career, Vision for Apple
- September 2010 (Revised September 2013)
- Case
Accounting for the iPhone at Apple Inc.
By: Francois Brochet, Krishna G. Palepu and Lauren Barley
Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'... View Details
Brochet, Francois, Krishna G. Palepu, and Lauren Barley. "Accounting for the iPhone at Apple Inc." Harvard Business School Case 111-003, September 2010. (Revised September 2013.)
- 09 Apr 2024
- News
Apple in China
- February 1986 (Revised September 2011)
- Case
Donna Dubinsky and Apple Computer, Inc. (A)
Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky... View Details
Jick, Todd D., and Mary C. Gentile. "Donna Dubinsky and Apple Computer, Inc. (A)." Harvard Business School Case 486-083, February 1986. (Revised September 2011.)
- September 2020
- Case
Apple Bets on Augmented Reality
By: Rory McDonald, David Lane and Mel Martin
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details
Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
McDonald, Rory, David Lane, and Mel Martin. "Apple Bets on Augmented Reality." Harvard Business School Case 621-007, September 2020.
- 12 Apr 2014
- News
The Apple Chronicles
- November 1999
- Case
Reshaping Apple Computer's Destiny 1992 (Abridged)
By: Clayton M. Christensen and Tara Donovan
Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system... View Details
Keywords: Transformation; Crisis Management; Management Analysis, Tools, and Techniques; Management Style; Management Systems; Management Teams; Computer Industry; California
Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged)." Harvard Business School Case 300-002, November 1999.
- 30 Aug 2011
- News
Jobs made Apple great by ignoring profit
- 21 Sep 2013
- News
As new iPhone surges, Apple slips
- March 1988
- Case
Debi Coleman and Apple Computer, Inc.
A companion case to Donna Dubinsky and Apple Computer (A) and (B). In a conflict with Dubinsky over the introduction of a new just-in-time distribution system, this case provides Coleman's side of the story. Coleman's perception of the issue is quite different and her... View Details
Jick, Todd D., and Mary C. Gentile. "Debi Coleman and Apple Computer, Inc." Harvard Business School Case 488-024, March 1988.
- November 1990 (Revised November 1991)
- Case
Apple Computer (B): Managing Morale and Corporate Culture
Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)
- Article
How Apple Gamed App Pricing
Kominers, Scott Duke. "How Apple Gamed App Pricing." Bloomberg Opinion (December 11, 2018).
- November 1990 (Revised October 1994)
- Case
Apple Computer (C): The Human Resource Function
Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Describes in detail the HR function. The function is considering a reorganization at the end of the case, in response to criticism from non-HR employees and... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Human Resources; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (C): The Human Resource Function." Harvard Business School Case 491-043, November 1990. (Revised October 1994.)
- 20 Mar 2012
- News
Flush With Cash, Apple Plans Buyback and Dividend
- 19 Oct 2014
- News
All You Need to Know About Apple Pay
- 06 Aug 2018
- News
Why Apple Is the Future of Capitalism
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
display Apples to Apples and other board games, rather than attempting a cross-promotion with, say, Halloween costumes. The study results are outlined in a forthcoming Journal of Behavioral Decision Making... View Details
- December 1986
- Supplement
Donna Dubinsky and Apple Computer, Interview, Video
Presents a question and answer session with Donna Dubinsky. Examines what she learned from the painful change situation she experienced and illustrates her coming of age as a senior manager at Apple Corp. View Details
Jick, Todd D., and Mary C. Gentile. "Donna Dubinsky and Apple Computer, Interview, Video." Harvard Business School Video Supplement 887-521, December 1986.