Publications

February 1986 (Revised September 2011)
Case

Donna Dubinsky and Apple Computer, Inc. (A)

Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky... View Details

Keywords: Management Teams; Conflict and Resolution; Computer Industry; United States

06 Oct 2011
News

Steve Jobs's Career, Vision for Apple

12 Apr 2014
News

The Apple Chronicles

09 Apr 2024
News

Apple in China

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry

November 1999
Case

Reshaping Apple Computer's Destiny 1992 (Abridged)

By: Clayton M. Christensen and Tara Donovan

Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system... View Details

Keywords: Transformation; Crisis Management; Management Analysis, Tools, and Techniques; Management Style; Management Systems; Management Teams; Computer Industry; California

30 Aug 2011
News

Jobs made Apple great by ignoring profit

21 Sep 2013
News

As new iPhone surges, Apple slips

March 1988
Case

Debi Coleman and Apple Computer, Inc.

A companion case to Donna Dubinsky and Apple Computer (A) and (B). In a conflict with Dubinsky over the introduction of a new just-in-time distribution system, this case provides Coleman's side of the story. Coleman's perception of the issue is quite different and her... View Details

Keywords: Conflict and Resolution; Management Teams; Computer Industry

November 1990 (Revised November 1991)
Case

Apple Computer (B): Managing Morale and Corporate Culture

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

Article

How Apple Gamed App Pricing

By: Scott Duke Kominers

Read Now

15 Oct 2014
News

Apple Pay’s Technology Adoption Problem

Keywords: Telecommunications; Information

20 Mar 2012
News

Flush With Cash, Apple Plans Buyback and Dividend

November 1990 (Revised October 1994)
Case

Apple Computer (C): The Human Resource Function

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Describes in detail the HR function. The function is considering a reorganization at the end of the case, in response to criticism from non-HR employees and... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Human Resources; Business Strategy; Computer Industry; United States

06 Aug 2018
News

Why Apple Is the Future of Capitalism

19 Oct 2014
News

All You Need to Know About Apple Pay

December 1986
Supplement

Donna Dubinsky and Apple Computer, Interview, Video

Presents a question and answer session with Donna Dubinsky. Examines what she learned from the painful change situation she experienced and illustrates her coming of age as a senior manager at Apple Corp. View Details

Keywords: Personal Development and Career; Change