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Publications

Filter Results: (56) Arrow Down
Filter Results: (56) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (56)
    • News  (7)
    • Research  (48)
  • Faculty Publications  (34)

Show Results For

  • All HBS Web  (56)
    • News  (7)
    • Research  (48)
  • Faculty Publications  (34)
← Page 3 of 56 Results
  • 10 Apr 2014
  • Blog Post

HBS FIELD 2 - A good sneak-peek into consulting

because I had worked for Airbus as a project manager before coming to HBS and was familiar with the industry. However, I must confess that I was skeptical of the whole FIELD 2 concept: How much work can really get done in 10 days in the... View Details
Keywords: Consulting
  • 21 Aug 2017
  • Blog Post

From Germany to HBS

classroom truly becomes a magical place.  While discussing a wide range of topics, from the strategy of Airbus to supply chain ethics in the Bangladeshi garment industry, you draw from each other’s experiences in frequently heated but... View Details
  • 03 Jun 2002
  • What Do You Think?

Are We Entering an Era of European Management Leadership?

that has actually destroyed value. Some of Hutton's examples, such as the ascendancy of Airbus vs. Boeing, will rekindle the controversy about the importance of state subsidies to each. But his arguments raise a number of useful... View Details
Keywords: by James Heskett
  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

Greyser cites the early days of Airbus, which began as a consortium of independent European aviation firms, to build planes together using the Airbus brand as a hub—and to compete with Boeing, Lockheed, and the like. "Airbus was a hub... View Details
Keywords: by Carmen Nobel
  • 01 Apr 2001
  • News

Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments

difficult to manage and prone to conflicts between actual and optimal investment behavior. An inherent lack of flexibility compounds these challenges, because most projects involve binary “go/no-go” decisions. Esty uses the forthcoming 550-passenger View Details
Keywords: Julia Hanna; Motorola; Air Transportation; Transportation; Business Schools & Computer & Management Training; Educational Services; Fabricated Metal Product Manufacturing; Manufacturing; Securities, Commodities, and Other Financial Investments; Finance; Telecommunications; Information
  • 01 Jun 2024
  • News

Case Study: Ready for an Upgrade

Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
  • 09 Sep 2009
  • First Look

First Look: September 9

Course MaterialsAirbus A380—Turbulence Ahead Harvard Business School Case 609-041 Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the... View Details
Keywords: Martha Lagace
  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

for them to start making great products again? A: I would guess so. I'm not a car person, but yes. I think that's probably what appealed to them about Mulally because everybody was singing the praises of Airbus and then, five years later,... View Details
Keywords: by Jim Aisner; Auto; Employment
  • 19 Jul 2011
  • Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

heavily on other, usually smaller, companies or external individuals to conduct many of their activities. What part of your iPad is made by Apple? Is the Verizon customer representative you're talking with really part of that company? How many parts of the View Details
Keywords: by Staff; Journalism & News; Publishing
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

sophisticated customers will not be good at working with mass-market retailing channels. The key then is to identify what processes a competitor has and what processes the company lacks. Processes are developed when companies solve the same problem over and over again.... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • 01 Mar 2011
  • News

James McNerney Jr.

all the ingredients available. The situation works now because Airbus and Boeing push each other on innovation and pricing, which ultimately benefits consumers and businesses. We yell and scream at each other, of course, but that’s the... View Details
Keywords: Julia Hanna; interview; Transportation Equipment Manufacturing; Manufacturing; Air Transportation; Transportation
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

JetBlue moved from a single aircraft type (i.e., the Airbus 320, or A320) to a fleet with two types of aircraft by adding the smaller Embraer 190, or E190. Students are initially asked to consider the impact of this decision on JetBlue's... View Details
Keywords: Martha Lagace
  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

this platform needs to be. We were surprised by how many firms pay inadequate attention to this area, causing major problems. Consider the Airbus 380, which had been delayed for 2 years, in part because 2 partners used different versions... View Details
Keywords: by Sean Silverthorne
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong Disneyland, and the Airbus A380, to... View Details
Keywords: by Ann Cullen; Financial Services
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