Publications
Publications
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- All HBS Web
(361)
- Faculty Publications (136)
- November 2016 (Revised September 2018)
- Case
Elon Musk's Big Bets
By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Strategy; Execution; Technology; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
- September 2016 (Revised July 2017)
- Case
Transferring Knowledge Between Projects at NASA JPL (A)
By: Dorothy Leonard and Christopher Myers
The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details
- September 2016 (Revised July 2017)
- Supplement
Transferring Knowledge Between Projects at NASA JPL (B)
By: Dorothy Leonard and Christopher Myers
At the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case... View Details
- February 2016 (Revised May 2016)
- Case
Astroscale, Space Debris, and Earth's Orbital Commons
By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki
An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details
- February 2016 (Revised May 2016)
- Case
Blue Origin, NASA, and New Space (A)
By: Matthew Weinzierl and Angela Acocella
Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
- Article
Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
By: Marco Iansiti and Karim R. Lakhani
When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details
- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
- May 2014 (Revised November 2014)
- Supplement
Houston We Have A Solution: NASA and Open Innovation (B)
By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on... View Details
- January 2014
- Case
Boeing 787 Manufacturing Footprint
By: Willy Shih
This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita... View Details
- September 2013 (Revised August 2015)
- Background Note
Leadership and Teaming
By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
- September 2013
- Case
Boeing 787: More Electric Architecture
By: Willy Shih
The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details
- March 2013
- Supplement
FX Risk Hedging at EADS
By: W. Carl Kester
- January 2013 (Revised January 2015)
- Case
FX Risk Hedging at EADS
By: W. Carl Kester, Vincent Dessain and Karol Misztal
In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro manufacturing costs. Specifically, the company needed to decide if it would continue... View Details
- November 2012
- Case
Teaming at GE Aviation
Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in... View Details
Keywords: Organizational Behavior; Aviation And Aerospace; Capacity Management; Competitiveness; Corporate Culture; Corporate Structure; Labor Relations; Manufacturing; Production Planning; General Electric; Teaming; Managing Change; Transformation; Labor Unions; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Productivity; Leading Change; Management Style; Job Design and Levels; Aerospace Industry; Aerospace Industry; United States
- May 2012
- Case
Columbia's Final Mission (Abridged) (A)
By: Amy C. Edmondson and Kerry Herman
This case documents decision-making processes, organizational culture, and other contributors to NASA's failed Columbia mission in 2003. Addresses the question of how organizations should deal with "ambiguous threats" - weak signals of potential crisis - and explores... View Details
- May 2012
- Supplement
Columbia's Final Mission (Abridged) (B)
By: Amy C. Edmondson and Kerry Herman
- October 2011 (Revised July 2012)
- Background Note
Modularity in Design and Manufacturing: Application to Commercial Aircraft
By: Willy Shih and Margaret Pierson
The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. View Details
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
- February 2010 (Revised May 2010)
- Case
Jet Propulsion Laboratory
By: Robert S. Kaplan and Anette Mikes
The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details