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Publications

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  • All HBS Web  (399)
    • News  (57)
    • Research  (309)
    • Events  (1)
  • Faculty Publications  (79)

Show Results For

  • All HBS Web  (399)
    • News  (57)
    • Research  (309)
    • Events  (1)
  • Faculty Publications  (79)
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  • 01 Jun 1996
  • News

Reinventing Marketing

Rounding out Marketing's agenda are multifaceted research projects. Professor Walter J. Salmon is looking at the costs and benefits of product variety for retailers and manufacturers as part of a joint project with the Food Marketing... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Jun 2024
  • News

Conducting Business

discount. The owner went to the bank to borrow money for a new meat slicer or something expensive. The bank manager rejected his loan application, telling him that his business was a money-loser. “What do you mean? I make money every day. We charge more for the... View Details
Keywords: Michael Farmer (MBA 1971); illustration by Lucinda Rogers; Business Schools & Computer & Management Training; Educational Services
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
  • 01 Dec 2016
  • News

Alumni Books of 2016

pour Entrepreneurs by Fabrice Cavarretta (MBA 1996) Plon Yes, France is a paradise for entrepreneurs, Cavarretta writes. The country has one of the best opportunity ecosystems in the world and the drawbacks—for instance, the cost of labor... View Details
  • 01 Mar 2005
  • News

Answering the Call

they “enjoyed eating in exotic surroundings but were deeply mistrustful of exotic foods.” He also determined that labor cost and availability was the key problem in the U.S. restaurant business and that eliminating the conventional... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 05 May 2023
  • News

Fail Better

Samaras: That was part of the cost I had to take for believing very deeply in one national issue that had to do with the Macedonian issue, if you heard. The idea is that yes, we lost, but when you lose because of your own conscience, it's... View Details
  • 01 Mar 2025
  • News

Patch Work

The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
Keywords: Sasha Issenberg; Illustrations by Dan Bejar
  • 01 Oct 1996
  • News

Leading In a New Era

carriers that do that best will have a tremendous competitive advantage." Liz Claiborne, too, is applying technology "aggressively," Paul Charron says, to reduce the cost of operations, the time-to-market with new fashion products, and... View Details
Keywords: Nancy O. Perry
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

time, and expensive because it used diesel, which costs a whole lot and was hard for him to get. Morrell: A visiting dignitary flipped a switch to turn on the local grid. Poindexter: So we get to the chief's house, the soccer match is... View Details
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,... View Details
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

test protocol (who gets tested, how often, etc.), to physician ordering/sample taking, to executing the COVID test, to support for contact tracing. They also have teams of scientists working on technologies that could reduce testing costs... View Details
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