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January 2014 (Revised June 2014)
Case

Dumb Ways To Die: Advertising Train Safety (A)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Advertising Industry; Media and Broadcasting Industry; Public Administration Industry; Oceania; Europe

21 Apr 2016
Working Paper Summaries

The Perils of Building Democracy in Africa

Keywords: by Benjamin Marx, Vincent Pons, and Tavneet Suri

Teaching Interest

Overview

Elizabeth served as a Teaching Fellow for the 2011 undergraduate course Sociology 159: Social Entrepreneurship, taught by David Ager. She also served as a Teaching Fellow for the 2013 undergradudate course Sociology 114: Organizational Failures and Disasters:... View Details

September 2015
Teaching Note

J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

By: Elie Ofek, Jose B. Alvarez and Michael Norris

This teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try... View Details

Keywords: Retail; Pricing Strategy; Leadership; Marketing; Strategy; Retail Industry; United States

September 2016 (Revised November 2017)
Case

Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'

By: Robert J. Dolan

“A Warby Parker of mattresses? Somebody is going to do it. Why not us?” This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details

Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry

10 Apr 2013
Keynote Speech

Disrupting the Status Quo: From Economic Growth to Social Progress

By: Michael E. Porter

Filmed April 10, 2013, Opening Plenary of the Skoll World Forum on Social Entrepreneurship 2013 in Oxford, UK. Professor Michael E Porter of Harvard Business School publicly announces the creation of the Social Progress Imperative and previews its first public product,... View Details

Keywords: Social Progress Index; Social Entrepreneurship

23 May 2013
Keynote Speech

The State of the Shared Value Field

By: Michael E. Porter

Michael E. Porter of Harvard Business School presents on the importance of shared value as business strategy. This keynote presentation was filmed on May 23rd, 2013 in Cambridge, Massachusetts, at the Global Shared Value Leadership Summit. Learn more at fsg.org. Join... View Details

Keywords: Creating Shared Value

2013
Article

Boston Marathon Bombing Response

By: Dutch Leonard and Arnold M. Howitt

Authors Herman B ‘Dutch’ Leonard and Arnold M Howitt say that 12 to 15 years prior, Boston would not have handled the Marathon bombings as effectively as it did in April 2013 in regard to internal institutional preparedness and ability to integrate effort among... View Details

Keywords: Boston Marathon Bombing; Disaster Response; Emergency Preparedness; Crisis Management; Integration; Boston

January 2014
Case

Emirates Airline: Connecting the Unconnected

By: Juan Alcacer and John Clayton

Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details

Keywords: Sustainable Competitive Advantage; Airlines; Multinational; Location Strategies; Geographic Location; Multinational Firms and Management; Air Transportation; Competitive Advantage; Business Strategy; Air Transportation Industry; Middle East; Dubai

April 2017 (Revised February 2020)
Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China

April 2017 (Revised February 2020)
Case

edaixi (eWash): Digital Transformation of Laundry Services (A)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Business Model; Service Operations; Ownership Type; Digital Platforms; Transformation; China

May 2022
Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

2015
Working Paper

Executives' Financial Preferences and Shareholder Tax Outcomes

By: Gerardo Pérez Cavazos and Andreya M. Perez-Silva

We demonstrate that executives’ personal financial preferences impact both layers of shareholder taxes, corporate taxes and corporate payouts. We reconstruct executives’ insider equity portfolios to quantify their personal incentives and analyze stock sales that reveal... View Details

Keywords: Executives; Capital Gain; Dividends; Effective Tax Rate; Tax Avoidance; Taxation; Management Teams; Business and Shareholder Relations

September 2013 (Revised June 2014)
Case

Rana Plaza: Workplace Safety In Bangladesh (A)

By: John A. Quelch and Margaret L. Rodriguez

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details

Keywords: Marketing; Public Health; Safety; Workplace; Human Rights; Apparel and Accessories Industry; Bangladesh

May 2013 (Revised August 2013)
Case

McKinsey & Company

By: Jay W. Lorsch and Kathleen Durante

In early 2013 the leaders of McKinsey & Co., were reflecting, as they did periodically, on the path forward for their firm. Founded in Chicago in 1926 by James O. McKinsey (Mac), with only a small staff in one office, the firm had grown to be a global company with more... View Details

Keywords: CONSULTING Firms; McKinsey; Professional Service Firm; Marvin Bower; Strategy; Governance; Consulting Industry

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

2024
Working Paper

Fecal Microbiota Transplants —Too Simple to be Safe? Case Histories of Transformational Advances

By: Amar Bhide and Srikant M. Datar

By 2013, after many decades of very slow development and adoption, Fecal Microbiota Transplantation procedures were attracting widespread attention. This case history chronicles the: 1) pioneering fecal transplants performed in the 20th century; 2) development of the... View Details

Keywords: Health Care and Treatment; Innovation and Invention; Governing Rules, Regulations, and Reforms

February 2016 (Revised March 2019)
Case

Bankruptcy at Caesars Entertainment

By: Kristin Mugford and David Chan

Caesars Entertainment was a large casino operator in the United States that had been purchased in a 2008 leveraged buyout by Apollo and TPG. In January 2015, Caesars Entertainment Operating Company (CEOC), its largest subsidiary, filed for Chapter 11. This set up a... View Details

Keywords: Gaming; Chapter 11; Fraudulent Conveyance; Apollo; TPG; Bankruptcy; Leveraged Buyouts; Restructuring; Capital Structure; Insolvency and Bankruptcy; Private Equity; Financial Management; Lawsuits and Litigation; Negotiation; Games, Gaming, and Gambling; Entertainment and Recreation Industry; Las Vegas

June 2013 (Revised August 2020)
Case

Bonnie Road

By: Arthur I Segel, John H. Vogel, Jr. and Lisa Strope

Victor Alexander was intrigued by the packet of papers that lay in front of him. The papers comprised a brochure that Garden State Bank had put together in an effort to sell the Bonnie Road Distribution Center in Somerset, New Jersey, for $9.7 million. It was April... View Details

Keywords: Real Estate; Investment; Acquisition; Buildings and Facilities; Property; Partners and Partnerships; Decision Choices and Conditions; Distribution Industry; Real Estate Industry; Texas

April 2015 (Revised April 2022)
Case

Bankruptcy in the City of Detroit

By: Stuart Gilson, Kristin Mugford and Annelena Lobb

The June 2013 bankruptcy of the city of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These... View Details

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