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      • July 2024
      • Case

      RMZ 4.0: 'How Fast Do We Want to Run?'

      By: Boris Groysberg and Sarah L. Abbott
      In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate... View Details
      Keywords: International Expansion; Growth Management; Family Business; Talent and Talent Management; Goals and Objectives; Transformation; Growth and Development Strategy; Diversification; Change Management; Global Strategy; Organizational Change and Adaptation; Real Estate Industry; India
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      Groysberg, Boris, and Sarah L. Abbott. "RMZ 4.0: 'How Fast Do We Want to Run?'." Harvard Business School Case 425-010, July 2024.
      • July 2024
      • Case

      Roja Garimella: Developing a Founder's Judgment

      By: Reza Satchu and Patrick Sanguineti
      Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative... View Details
      Keywords: Entrepreneurship; Personal Development and Career; Entrepreneurial Finance; Business Startups; Judgments; Financial Services Industry; Health Industry
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      Satchu, Reza, and Patrick Sanguineti. "Roja Garimella: Developing a Founder's Judgment." Harvard Business School Case 825-006, July 2024.
      • July 2024
      • Case

      Freelancer, Ltd.

      By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
      Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details
      Keywords: Freelancers; Labor Markets; Internet and the Web; Digital Platforms; Corporate Entrepreneurship; Human Capital; Change Management; Globalized Firms and Management; Employment; Global Range; Employment Industry
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      Stanton, Christopher, Karim R. Lakhani, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Multimedia/Video Case 823-706, July 2024.
      • July 2024 (Revised October 2024)
      • Case

      Knowledge Transfer: Toyota, NUMMI, and GM

      By: Willy Shih
      New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details
      Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
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      Shih, Willy. "Knowledge Transfer: Toyota, NUMMI, and GM." Harvard Business School Case 625-003, July 2024. (Revised October 2024.)
      • July–August 2024
      • Article

      Disclosing Downstream Emissions

      By: Robert S. Kaplan and Karthik Ramanna
      An increasing number of companies are using the E-liability carbon-accounting method as an important tool for tracking progress toward reducing global emissions in their supply chains. The system does not require formal accounting for downstream emissions—those... View Details
      Keywords: Carbon Emissions; Environmental Accounting; Corporate Accountability; Corporate Social Responsibility and Impact; Corporate Disclosure; Environmental Sustainability
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      Kaplan, Robert S., and Karthik Ramanna. "Disclosing Downstream Emissions." Harvard Business Review 102, no. 4 (July–August 2024): 124–133.
      • July 2024 (Revised December 2024)
      • Background Note

      District Heating: An Overview

      By: Willy Shih and Michael W. Toffel
      This note provides an overview of district heating: systems in which central plants generate heat that is conveyed by steam or water through a set of insulated pipes to send heat to residential and/or commercial buildings. It describes key elements of the system (heat... View Details
      Keywords: Decarbonization; Energy Efficiency; Energy Storage; Energy Transmission; Construction; Energy; Buildings and Facilities; Governing Rules, Regulations, and Reforms; Climate Change; Operations; Energy Industry; Denmark; Europe; United States
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      Shih, Willy, and Michael W. Toffel. "District Heating: An Overview." Harvard Business School Background Note 625-008, July 2024. (Revised December 2024.)
      • July 2024 (Revised May 2025)
      • Teaching Note

      Leading Culture Change at Microsoft Western Europe

      By: Amy C. Edmondson and Catherine Huang
      This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details
      Keywords: Culture Change; General Management; Psychological Safety; Leadership; Transformation; Organizational Culture; Problems and Challenges; Groups and Teams; Business or Company Management; Technology Industry; Europe
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      Edmondson, Amy C., and Catherine Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Teaching Note 624-103, July 2024. (Revised May 2025.)
      • June 2024
      • Case

      Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

      By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
      This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details
      Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru
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      Tamayo, Jorge, Rembrand Koning, and Jenyfeer Martinez Buitrago. "Growing Foodology into Latin America's Largest Platform for Virtual Restaurants." Harvard Business School Case 724-393, June 2024.
      • June 2024
      • Supplement

      Legacy Partners (A)

      By: Richard S. Ruback and Royce Yudkoff
      Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six months earlier in mid-2021.... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Health Care and Treatment; Health Disorders; Medical Specialties; Nutrition; Supply Chain Management; Growth Management; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Legacy Partners (A)." Harvard Business School Multimedia/Video Supplement 224-725, June 2024.
      • June 2024
      • Supplement

      Legacy Partners (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Health Care and Treatment; Health Disorders; Medical Specialties; Nutrition; Supply Chain Management; Growth Management; Health Industry; Medical Devices and Supplies Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Legacy Partners (B)." Harvard Business School Multimedia/Video Supplement 224-726, June 2024.
      • May 2024
      • Background Note

      Net Revenue Retention: Unpacking the Dynamics of Customer Monetization

      By: Elie Ofek, Barak Libai and Eitan Muller
      Firms and investors alike are beginning to recognize the importance of tracking how revenues from existing customers are evolving over time and to appreciate the value in understanding what might explain changes in these revenues. Consequently, in addition to looking... View Details
      Keywords: Customer Relationship Management; Revenue; Measurement and Metrics; Customer Value and Value Chain
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Net Revenue Retention: Unpacking the Dynamics of Customer Monetization." Harvard Business School Background Note 524-092, May 2024.
      • May 2024 (Revised April 2025)
      • Case

      Leading Culture Change at Microsoft Western Europe

      By: Amy C. Edmondson and Cat Huang
      In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details
      Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe
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      Edmondson, Amy C., and Cat Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Case 624-096, May 2024. (Revised April 2025.)
      • May 2024 (Revised February 2025)
      • Case

      Lowe's: Improving the Total Home Strategy

      By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
      In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
      Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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      Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
      • May 2024 (Revised March 2025)
      • Case

      Hakluyt: From Corporate Intelligence to Trusted Advisors

      By: Joseph B. Fuller and Lena Duchene
      Established in 1995 by a group of ex-British intelligence officers, Hakluyt & Company (Hakluyt) was a corporate advisory firm that generated insights by leveraging a unique blend of internal expertise and a global network of well-connected individuals. Since 2019, the... View Details
      Keywords: Business Growth and Maturation; Business Model; Talent and Talent Management; Capital Structure; Cash Flow; Corporate Finance; Equity; Stock Shares; Corporate Governance; Business History; Compensation and Benefits; Recruitment; Leadership Style; Growth Management; Management Succession; Organizational Culture; Performance Evaluation; Networks; Partners and Partnerships; Business Strategy; Competitive Advantage; Transformation; Consulting Industry; Europe; United Kingdom; England; London
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      Fuller, Joseph B., and Lena Duchene. "Hakluyt: From Corporate Intelligence to Trusted Advisors." Harvard Business School Case 824-200, May 2024. (Revised March 2025.)
      • May 2024
      • Supplement

      HubSpot and Motion AI (B): Generative AI Opportunities

      By: Jill Avery
      The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
      Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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      Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
      • May 2024
      • Teaching Note

      AI21 Labs in 2023: Strategy for Generative AI

      By: David Yoffie
      Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details
      Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel
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      Yoffie, David. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Teaching Note 724-461, May 2024.
      • May 2024
      • Case

      HarvEast

      By: Jeremy Friedman and Natalie Kindred
      In late 2023, Dmitry Skornyakov, CEO of Ukrainian agribusiness HarvEast, was navigating the turmoil caused by Russia’s invasion of Ukraine that began in 2014 and escalated into full-scale war in February 2022. Before the full-scale invasion, HarvEast managed 127,000... View Details
      Keywords: Goods and Commodities; Natural Resources; Food; Problems and Challenges; Adaptation; Innovation and Management; Crisis Management; Logistics; Supply Chain; Risk and Uncertainty; Loss; Trust; Human Needs; War; Agriculture and Agribusiness Industry; Chile; South America; Latin America; Ukraine
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      Friedman, Jeremy, and Natalie Kindred. "HarvEast." Harvard Business School Case 724-011, May 2024.
      • May 2024
      • Article

      The Health Risks of Generative AI-Based Wellness Apps

      By: Julian De Freitas and G. Cohen
      Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details
      Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software
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      De Freitas, Julian, and G. Cohen. "The Health Risks of Generative AI-Based Wellness Apps." Nature Medicine 30, no. 5 (May 2024): 1269–1275.
      • April 2024
      • Case

      Michelin in Motion: Putting Purpose to Work

      By: Hubert Joly, Nitin Nohria and Emilie Billaud
      When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details
      Keywords: Transformation; Talent and Talent Management; Innovation Strategy; Leading Change; Goals and Objectives; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Identity; Motivation and Incentives; Corporate Strategy; Diversification; Value Creation; Mission and Purpose; Valuation; Manufacturing Industry; Rubber Industry; Transportation Industry; Europe; France
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      Joly, Hubert, Nitin Nohria, and Emilie Billaud. "Michelin in Motion: Putting Purpose to Work." Harvard Business School Case 324-127, April 2024.
      • 2024
      • Working Paper

      Business Experiments as Persuasion

      By: Orie Shelef, Rebecca Karp and Robert Wuebker
      Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,... View Details
      Keywords: Experimentation; Entrepreneurship; Strategy; Decision Making; Innovation Strategy
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      Shelef, Orie, Rebecca Karp, and Robert Wuebker. "Business Experiments as Persuasion." Harvard Business School Working Paper, No. 24-065, March 2024.
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