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      • October 1997 (Revised October 1997)
      • Case

      Egon Zehnder International (B)

      By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
      In 1994, Egon Zehnder faced stagnation in the U.S. market and needed to discuss plans for intiating growth. Due to market demand the firm was not forced to implement options contemplated in 1994 to initiate growth. View Details
      Keywords: Economic Slowdown and Stagnation; Growth and Development; Growth Management; Organizational Structure; Strategic Planning; Business Strategy; Consulting Industry; United States
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      Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International (B)." Harvard Business School Case 398-059, October 1997. (Revised October 1997.)
      • October 1997 (Revised September 2003)
      • Case

      Eli Lilly and Company: Drug Development Strategy (A)

      By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
      Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
      Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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      Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
      • October 1997 (Revised March 2000)
      • Case

      Oxford Health Plans: Specialty Management (A)

      By: James L. Heskett, Jody H. Gittell and James Slayton
      Describes an innovative approach to organizing health care proposed by Oxford CEO Steve Wiggins. Wiggins contends that the primary care physician "gatekeeper" model typically used by health maintenance organizations to control access to and coordinate specialist care... View Details
      Keywords: Business Model; Groups and Teams; Innovation and Management; Medical Specialties; Health Care and Treatment; Cooperation; Management Teams; Health Industry; United States
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      Heskett, James L., Jody H. Gittell, and James Slayton. "Oxford Health Plans: Specialty Management (A)." Harvard Business School Case 898-042, October 1997. (Revised March 2000.)
      • September 1997 (Revised October 1997)
      • Case

      Bayer AG (A)

      By: John A. Quelch
      Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
      Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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      Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
      • September 1997
      • Case

      Siam Cement Group, The: Corporate Philosophy (B)

      By: Lynn S. Paine and Prompilai Khunaphante
      In 1996, senior executives of Thailand's Siam Cement Group must decide whether to apply its management philosophy and code of ethics when doing business outside of Thailand. The status of the code in joint ventures and contractual relationships is of particular... View Details
      Keywords: Ethics; Decision Making; Joint Ventures; Corporate Strategy; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand
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      Paine, Lynn S., and Prompilai Khunaphante. "Siam Cement Group, The: Corporate Philosophy (B)." Harvard Business School Case 398-019, September 1997.
      • September 1997 (Revised November 1997)
      • Case

      Siam Cement Group,The: Corporate Philosophy (A)

      By: Lynn S. Paine and Prompilai Khunaphante
      In the face of Thailand's 1990 cement shortage, managers at Siam Cement Co., Thailand's largest cement provider, must decide how to allocate available supply and whether to attempt to uphold government-controlled prices among the company's agents. At issue is the... View Details
      Keywords: Business or Company Management; Corporate Social Responsibility and Impact; Resource Allocation; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand
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      Paine, Lynn S., and Prompilai Khunaphante. "Siam Cement Group,The: Corporate Philosophy (A)." Harvard Business School Case 398-018, September 1997. (Revised November 1997.)
      • September 1997
      • Case

      Siam Cement Group, The: Corporate Philosophy (C)

      By: Lynn S. Paine and Prompilai Khunaphante
      In November 1996, the board of directors of Thailand's Siam Cement Group approves a policy spelling out the extent to which code of ethics shall be applied in joint venture and contractor relationships. View Details
      Keywords: Joint Ventures; Policy; Ethics; Cross-Cultural and Cross-Border Issues; Governing and Advisory Boards; Construction Industry; Thailand
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      Paine, Lynn S., and Prompilai Khunaphante. "Siam Cement Group, The: Corporate Philosophy (C)." Harvard Business School Case 398-020, September 1997.
      • September 1997
      • Case

      Information at the World Bank: In Search of a Technology Solution (A)

      By: W. Earl Sasser, Josep Valor and Carin-Isabel Knoop
      Information Technology Services Director Mohamed Muhsin planned to restructure the World Bank's information technology in response to President Jim Wolfensohn's call to build a knowledge bank. Several reorganization efforts taken by the bank in the 1980s led to a... View Details
      Keywords: Restructuring; Information; Knowledge Management; Mission and Purpose; Technology; Public Administration Industry
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      Sasser, W. Earl, Josep Valor, and Carin-Isabel Knoop. "Information at the World Bank: In Search of a Technology Solution (A)." Harvard Business School Case 898-053, September 1997.
      • September 1997 (Revised August 2007)
      • Case

      Bankruptcy and Restructuring at Marvel Entertainment Group

      By: Benjamin C. Esty and Jason Auerbach
      Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the... View Details
      Keywords: Restructuring; Decision Choices and Conditions; Borrowing and Debt; Insolvency and Bankruptcy; Governance Controls; Courts and Trials; Planning; Entertainment and Recreation Industry
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      Esty, Benjamin C., and Jason Auerbach. "Bankruptcy and Restructuring at Marvel Entertainment Group." Harvard Business School Case 298-059, September 1997. (Revised August 2007.)
      • September 1997 (Revised March 2000)
      • Case

      Circles

      By: William A. Sahlman and Jon Biotti
      Janet Kraus and Kathy Sherbrooke started a resource and referral company specializing in helping busy people get things done. Issues include financing and product and marketing strategy. View Details
      Keywords: Marketing Strategy; Resource Allocation; Financing and Loans; Business Startups; Service Industry; United States
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      Sahlman, William A., and Jon Biotti. "Circles." Harvard Business School Case 898-043, September 1997. (Revised March 2000.)
      • September 1997 (Revised May 1999)
      • Case

      Automated Intelligence Corporation

      By: James K. Sebenius and David T. Kotchen
      Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
      Keywords: Information Technology; Valuation; Research and Development; Stock Shares; Negotiation Process; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota
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      Sebenius, James K., and David T. Kotchen. "Automated Intelligence Corporation." Harvard Business School Case 898-045, September 1997. (Revised May 1999.)
      • September 1997 (Revised May 1999)
      • Case

      Precision Controls, Inc.

      By: James K. Sebenius and David T. Kotchen
      Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
      Keywords: Information Technology; Valuation; Research and Development; Negotiation Process; Stock Shares; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota
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      Sebenius, James K., and David T. Kotchen. "Precision Controls, Inc." Harvard Business School Case 898-046, September 1997. (Revised May 1999.)
      • August 1997 (Revised March 1999)
      • Case

      VeriFone (1997)

      By: Richard L. Nolan, Anne Donnellon and Donna B. Stoddard
      VeriFone, a leading manufacturer of payment systems technology, was acquired by Hewlett-Packard in June 1997. The case describes the strategic challenges that VeriFone faces as it positions itself to compete in the Internet payment systems marketplace. View Details
      Keywords: Information Technology; Internet; Innovation Strategy; Technological Innovation; Business Strategy; Information Technology Industry
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      Nolan, Richard L., Anne Donnellon, and Donna B. Stoddard. "VeriFone (1997)." Harvard Business School Case 398-030, August 1997. (Revised March 1999.)
      • August 1997 (Revised June 1999)
      • Case

      Providian Trust: Tradition and Technology (A)

      By: F. Warren McFarlan and Melissa Dailey
      A major trust company attempts to implement a major software system while simultaneously reengineering business processes. Providian Trust, a previously non-IT intensive organization, must completely reposition its management of technology to deal with IT's new... View Details
      Keywords: Change Management; Financial Institutions; Business Processes; Organizational Change and Adaptation; Information Technology; Applications and Software; Financial Services Industry
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      McFarlan, F. Warren, and Melissa Dailey. "Providian Trust: Tradition and Technology (A)." Harvard Business School Case 398-008, August 1997. (Revised June 1999.)
      • August 1997 (Revised February 1999)
      • Case

      Argentina's YPF Sociedad Anonima (D): The International Platform

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      In March 1995, YPF (the former Argentine state-owned oil and gas utility, privatized in late 1993) acquired the Dallas-based Maxus Energy Corp., one of the world's largest independent oil and gas exploration companies. YPF's first acquisition is nearly bankrupt, with... View Details
      Keywords: Mergers and Acquisitions; Globalization; Borrowing and Debt; Privatization; Managerial Roles; Energy Industry; Argentina; Texas
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Argentina's YPF Sociedad Anonima (D): The International Platform." Harvard Business School Case 398-005, August 1997. (Revised February 1999.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • August 1997 (Revised November 1998)
      • Case

      Cambridge Technology Partners - 1991 Start Up

      By: Paul A. Gompers and Catherine M. Conneely
      Jim Sims tries to close the deal to create Cambridge Technology Partners (CTP) in a spin-out from a troubled technology consulting firm. The deal looks tenuous. View Details
      Keywords: Business Startups; Negotiation Deal; Information Technology; Organizations; Information Technology Industry; Consulting Industry; Cambridge
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      Gompers, Paul A., and Catherine M. Conneely. "Cambridge Technology Partners - 1991 Start Up." Harvard Business School Case 298-044, August 1997. (Revised November 1998.)
      • July 1997
      • Case

      Walt Disney's Dennis Hightower: Weaving Together the European Operations

      By: Ashish Nanda
      The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details
      Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe
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      Nanda, Ashish. "Walt Disney's Dennis Hightower: Weaving Together the European Operations." Harvard Business School Case 898-026, July 1997.
      • July 1997 (Revised December 1997)
      • Case

      Allentown Materials Corporation: The Electronic Products Division (A)

      By: Michael Beer
      A division of Allentown Materials Corp. has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction, and morale is low. The cause of these problems is found in a change in... View Details
      Keywords: Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation; Electronics Industry
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      Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (A)." Harvard Business School Case 498-023, July 1997. (Revised December 1997.)
      • July 1997
      • Teaching Note

      First Year Marketing Module Summary: Evolution of Marketing TN

      By: John A. Deighton
      Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
      Keywords: Forecasting and Prediction; Learning; Information; Marketing
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      Deighton, John A. "First Year Marketing Module Summary: Evolution of Marketing TN." Harvard Business School Teaching Note 598-017, July 1997.
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