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Show Results For
- All HBS Web
(14,769)
- People (57)
- News (2,461)
- Research (9,856)
- Events (46)
- Multimedia (371)
- Faculty Publications (8,059)
- February 2019
- Supplement
KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
- June, 2024
- Book Review
Debunking Immigration Myths: A Review Essay of 'Streets of Gold: America’s Untold Story of Immigrant Success' (PublicAffairs, 2022) by Ran Abramitzky and Leah Boustan
By: Marco Tabellini
This essay reviews Streets of Gold: America’s Untold Story of Immigrant Success by Ran Abramitzky and Leah Boustan. This elegantly written book, highly accessible to both economists and non-economists, is a must-read for anyone interested in the topic of... View Details
Tabellini, Marco. "Debunking Immigration Myths: A Review Essay of 'Streets of Gold: America’s Untold Story of Immigrant Success' (PublicAffairs, 2022) by Ran Abramitzky and Leah Boustan." Journal of Economic Literature 62, no. 2 (June, 2024): 739–760.
- July 2012 (Revised July 2015)
- Case
Nalli Silk Sarees (A)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the... View Details
Keywords: Pricing Strategy; Price; Strategy; Family Business; Growth and Development; Brands and Branding; Growth and Development Strategy; Expansion; Competitive Strategy; Apparel and Accessories Industry; India
Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (A)." Harvard Business School Case 113-004, July 2012. (Revised July 2015.)
- December 2022
- Case
Ed Catmull: Lessons from Leading Pixar Animation Studios
By: Francesca Gino, Linda Hill, Gary Pisano and Ruth Page
This stand-alone multimedia case follows Ed Catmull, cofounder of Pixar, after he was vice president at Lucasfilm. Catmull was honored with five Academy Awards®, including an Oscar of Lifetime Achievement for his technical contributions and leadership in computer... View Details
- May 2016 (Revised June 2017)
- Case
Sales Compensation Vignettes
By: Frank V. Cespedes
This case study is comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans. ElMenus.com is a restaurant app venture in Egypt seeking to lower customer churn while confronting new competition. BigBelly is a... View Details
Cespedes, Frank V. "Sales Compensation Vignettes." Harvard Business School Case 816-092, May 2016. (Revised June 2017.)
- June 2008 (Revised November 2010)
- Supplement
Patient Flow at Brigham and Women's Hospital (B)
By: Anita L. Tucker and Jillian Alexandra Berry
The B Case is an email from the ED Director. He clarifies where the process deviations occurred. View Details
Keywords: Change Management; Health Care and Treatment; Service Operations; Business Processes; Performance Productivity; Conflict and Resolution; Health Industry; Massachusetts
Tucker, Anita L., and Jillian Alexandra Berry. "Patient Flow at Brigham and Women's Hospital (B)." Harvard Business School Supplement 608-172, June 2008. (Revised November 2010.)
- March 2019
- Supplement
Gender and Free Speech at Google (B)
By: Nien-hê Hsieh and Sarah Mehta
In November 2018, 20,000 Google employees participated in a walkout to protest the company’s decision to grant a $90 million exit package to a former executive accused of sexual misconduct. The case explores organizers’ demands and asks how the company’s senior leaders... View Details
Keywords: Free Speech; Ethnicity; Gender; Race; Employees; Employee Relationship Management; Recruitment; Labor; Employment; Lawsuits and Litigation; Technology Industry; United States; California
Hsieh, Nien-hê, and Sarah Mehta. "Gender and Free Speech at Google (B)." Harvard Business School Supplement 319-085, March 2019.
- 08 Jul 2016
- Video
Human-Centered Service Design Professor Ryan Buell
- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
negative emotions at the collective level is often amplified, which may have adverse effects,” Goldenberg says. “In many cases, it can lead to suboptimal decisions, to irrational choices or, for example in View Details
Keywords: by Kristen Senz
- November 2018
- Case
frog design
By: Srikant M. Datar and Caitlin N. Bowler
The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of... View Details
Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development
Datar, Srikant M., and Caitlin N. Bowler. "frog design." Harvard Business School Multimedia/Video Case 118-707, November 2018.
- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details
Keywords: Hedonic; Wine; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience and Expertise; Analysis; Perception
Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
- December 2008 (Revised September 2009)
- Case
Cola Wars: Going Global
By: Frank V. Cespedes
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details
Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico
Cespedes, Frank V. "Cola Wars: Going Global." Harvard Business School Case 709-451, December 2008. (Revised September 2009.)
- June 2016
- Article
Understanding Online Hotel Reviews Through Automated Text Analysis
By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni. "Understanding Online Hotel Reviews Through Automated Text Analysis." Service Science 8, no. 2 (June 2016): 124–138.
- December 1999
- Case
Agrochemicals at Ciba-Geigy AG (A)
By: Michael L. Tushman, Wendy Smith and Daniel Radov
After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Pharmaceutical Industry
Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (A)." Harvard Business School Case 400-022, December 1999.
H-E-B: Creating a Movement to Reduce Obesity in Texas
In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to... View Details
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- June 2012
- Teaching Note
Harvest: Organic Waste Recycling with Energy Recovery (TN) (A) and (B)
By: Deishin Lee
This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of organic waste recycling with energy recovery, and the characteristics of... View Details
- September 1994 (Revised August 2011)
- Supplement
ExtendSim® Simulation Exercises in Process Analysis (A2)
By: Roy D. Shapiro
Solutions and detailed discussion of exercises from the (A) case. Unadvertised per Case Records. View Details
Shapiro, Roy D. "ExtendSim® Simulation Exercises in Process Analysis (A2)." Harvard Business School Supplement 695-019, September 1994. (Revised August 2011.)
- November 2024
- Supplement
FedEx Cyberattack (B): Reflections and Lessons
By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter
Set in 2024, this (B) case provides an update to the (A) case (no. 625-049) about a devastating cyberattack that destroyed thousands of computers and business systems at FedEx’s European division in 2017. It describes lessons learned and changes made in the wake of the... View Details
Keywords: Cybersecurity; Disruption; Crisis Management; Organizational Change and Adaptation; Europe
Gibson, Hise, Frank Nagle, Alicia Dadlani, and Martha Hostetter. "FedEx Cyberattack (B): Reflections and Lessons ." Harvard Business School Supplement 625-059, November 2024.