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  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • Profile

Bryan Guerra

craved a learning experience that was more immersive and interactive, and I knew that the case method would provide this advantage. Likewise, by throwing myself into this unique setting, I knew I'd be forced... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products
  • 08 Nov 2016
  • First Look

November 8, 2016

with oversupply and declining demand and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese market... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research in this... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • January 1991 (Revised January 1993)
  • Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details
Keywords: Customer Satisfaction; Consumer Products Industry; Consumer Products Industry
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  • 02 Mar 2016
  • What Do You Think?

Is Apple’s Real Privacy Challenge Technology Innovation Itself?

essentially demands acceptance of a massive expansion & transfer of a conscription power which is currently limited to Congress and not available to any government agency.” ZBV may have been responding... View Details
Keywords: by James Heskett; Technology
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, View Details
Keywords: Martha Lagace
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

directly: high oil prices, a growing demand in emerging economies like China and India, and the possibility of agribusiness companies competing successfully in the production... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2017
  • Blog Post

“Uncertainty Makes It More Interesting.”

Born in Monterey, Felipe Delgado (MBA 2018), knows Mexico well. With three years of pre-MBA banking experience, and a stint with a renewable energy startup, Felipe has a firm grip on the “corporate side” as well. But retail products?... View Details
Keywords: Consumer Products / Retail
  • 01 Sep 2017
  • News

A Jolt for the African Coffee Industry

inability to get one of the espresso-based drinks to which he had grown attached during his years working in finance in New York. Dozie hopes to solve both the supply and the demand problems with Café Neo, a... View Details
Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Food and Beverage Stores
  • October 1989 (Revised June 1991)
  • Teaching Note

General Electric: Valley Forge (A)--(H), Teaching Note

By: Robert L. Simons
Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016). View Details
Keywords: Consumer Products Industry; Consumer Products Industry; Pennsylvania
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  • 02 Jun 2003
  • Research & Ideas

Stuck in Gear: Why Managers Don’t Act

re-tooled to successful and profitable strategic ends. In Revival of the Fittest, he draws on his extensive global research in such diverse industries as personal computers, brewing, tires, and View Details
Keywords: by Martha Lagace
  • 29 Mar 2016
  • First Look

March 29, 2016

scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

isolate the effects of channel expansion. We argue for advantages to using zip code level data for methodological and consumer data privacy reasons. Download the paper:... View Details
Keywords: Martha Lagace
  • 21 May 2001
  • Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

engine for the extraordinary motivation and commitment demanded by creativity. As organizations become increasingly diverse and their boundaries flexible View Details
Keywords: by Martha Lagace
  • February 2023 (Revised February 2024)
  • Case

Doing Business in Nairobi, Kenya

By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau
This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa
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  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

consumer trend or technological development may be emerging in Germany or Japan, not your home market," Bartlett says. "Having eyes and ears around the world is critical, as is having the response... View Details
Keywords: by Julia Hanna
  • October 5, 2023
  • Column

A Smarter Way to Design Business Strategies to Serve the Poor

By: Bhavani Shanker Uppari, Ioanna Popescu, Serguei Netessine and Rowan P. Clarke
Keywords: Poverty Reduction; Technology; Business Model; Strategy; Renewable Energy; Consumer Behavior; Developing Countries and Economies; Poverty; Africa; Rwanda
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  • 06 Jul 2009
  • Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

sensitive ethical issues because of how their concerns will be received. So how can a person do so effectively in ways that will enable others to listen and that will mobilize them to respond constructively? Andy is currently working on... View Details
Keywords: by Martha Lagace