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- All HBS Web
(1,671)
- People (3)
- News (350)
- Research (1,082)
- Events (4)
- Multimedia (15)
- Faculty Publications (872)
- March 2024 (Revised February 2025)
- Case
Doing Business in Buenos Aires, Argentina
By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman
This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses operating... View Details
Keywords: Business History; Business and Government Relations; Corporate Strategy; Transformation; Economy; Air Transportation; Air Transportation Industry; Transportation Industry; Argentina; Latin America; Buenos Aires
Fuller, Joseph B., Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza, and Zeke Gillman. "Doing Business in Buenos Aires, Argentina." Harvard Business School Case 324-108, March 2024. (Revised February 2025.)
- 01 Sep 2013
- News
Who Are We?
and Pepsi aren't comfortable with this. "But if they have any brains, they're going to get into this for real," Birnbaum says. "Because it is happening." —DM TRANSPORTATION Matthew Moore and Jessica Le Roy Moore Union Pacific Railroad... View Details
- August 1994
- Case
Southwest Airlines: 1993 (Abridged Update)
By: James L. Heskett
Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details
Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry
Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.
- 02 May 2016
- News
Can Brian Shortsleeve Fix the MBTA’s Budget Woes?
The Boston Globe has a long feature on Brian Shortsleeve (MBA 2001), the Massachusetts Bay Transportation Authority’s (MBTA) new chief administrator. The piece notes Shortsleeve’s challenge: $5.5 billion in debt and a $7 billion... View Details
Cyrus R. Smith
Praised by his employees at American, Smith led the passenger transport revolution in the airline industry. Under Smith’s guidance, American became the first airline to use the popular DC-3 planes in 1936, allowing the carrier to turn its... View Details
Keywords: Transportation
- 08 May 2014
- News
The Sky's the Limit
Jeanette Eaton (PMD 72, 1997) is helping a new generation of women take flight. A helicopter and fixed-wing aircraft pilot, Eaton has become an advocate to youth, especially girls, who are considering careers in aviation. "I see a lot of myself in the girls I meet,"... View Details
- December 2010 (Revised March 2015)
- Case
The Wright Brothers and Their Flying Machines
By: Tom Nicholas and David Chen
Wilbur (1867-1912) and Orville (1871-1948) Wright were fascinated by the mystery of flight and they built on the ideas of prominent earlier figures such as Octave Chanute (1832-1910) the French-born American who was influential in fostering the free exchange of ideas... View Details
Keywords: Entrepreneurship; Business History; Technological Innovation; Patents; Knowledge Sharing; Air Transportation; Air Transportation Industry; Europe; United States
Nicholas, Tom, and David Chen. "The Wright Brothers and Their Flying Machines." Harvard Business School Case 811-034, December 2010. (Revised March 2015.)
- 2017
- Government Testimony
Passenger Right to Record—Petition for Rulemaking
By: Benjamin Edelman and Mike Borsetti
We ask DOT to affirm that passengers have the right to record what they lawfully see and hear on and around aircraft. We explain why such recordings are in the public interest, and we present the troubling experiences of passengers who have tried to record but have... View Details
Keywords: Aviation; Consumer Protection; Recording; Video; Audio; Privacy; Social Media; Air Transportation; Rights; Contracts; Air Transportation Industry
Edelman, Benjamin, and Mike Borsetti. "Passenger Right to Record—Petition for Rulemaking." Government Testimony, U.S. Dept. of Transportation, Office of Aviation Enforcement and Proceedings, June 2017. (docket and public comments.)
- January 1989
- Case
Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology
Cash, James I., Jr. "Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology." Harvard Business School Case 189-144, January 1989.
- June 2002
- Case
Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!
Describes an airline service incident that ought not to have happened in the network age. Inadequate use of available technology creates service problems. A rewritten version of an earlier case. View Details
Keywords: Air Transportation; Information Management; Information Technology; Service Delivery; Problems and Challenges; Air Transportation Industry
McFarlan, F. Warren. "Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!" Harvard Business School Case 302-128, June 2002.
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
- August 2011 (Revised August 2012)
- Case
JetBlue Airways: Deicing at Logan Airport
By: Douglas Fearing and Robert S. Huckman
The case explores a deicing capacity expansion decision made by JetBlue at Boston Logan International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial... View Details
Keywords: Operational Disruptions; Strategic Planning; Disruption; Cost vs Benefits; Air Transportation; Service Operations; Logistics; Operations; Air Transportation Industry; Boston
Fearing, Douglas, and Robert S. Huckman. "JetBlue Airways: Deicing at Logan Airport." Harvard Business School Case 612-028, August 2011. (Revised August 2012.)
- October 2019
- Supplement
Airbus vs. Boeing (J): New Plane Developments (2016)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Air Transportation Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
- 2000
- Other Unpublished Work
Fettered Flight: Globalization and the Airline Industry
By: Richard H. K. Vietor, Daniel Yergin and Peter C. Evans
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
by the company. “I see this as part of the transportation model of the future,” she says. “I want Uber to succeed. It’s too important a concept to let it fail. I do think they have a chance to reinvent themselves.” Uber’s wild ride The... View Details
- June 1975
- Case
Marsh & McLennan (B)
Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details
Jackson, Barbara B. "Marsh & McLennan (B)." Harvard Business School Case 175-290, June 1975.
- 1983
- Other Unpublished Work
Orbiting Space Observatory - HBS Analysis and Decision Case
By: J. Ronald Fox
- 2002
- Other Unpublished Work
Make versus Buy in Trucking: Asset Ownership, Job Design and Information
By: George P. Baker and Thomas N. Hubbard
Baker, George P., and Thomas N. Hubbard. "Make versus Buy in Trucking: Asset Ownership, Job Design and Information." January 2002.