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      • July 2005
      • Case

      Harvard Business School and the Making of a New Profession

      By: Rakesh Khurana, Tarun Khanna and Daniel Penrice
      Since its founding in 1908, Harvard Business School's mission has been to perform a much-needed service for American society by turning business management into a profession. One of the most important factors in the founding of HBS and the nation's other new business... View Details
      Keywords: Business Education; Mission and Purpose; Alignment; Social Issues; Practice
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      Khurana, Rakesh, Tarun Khanna, and Daniel Penrice. "Harvard Business School and the Making of a New Profession." Harvard Business School Case 406-025, July 2005.
      • June 2005 (Revised August 2011)
      • Case

      Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)

      By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran
      Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed... View Details
      Keywords: Social Entrepreneurship; Health Care and Treatment; Goals and Objectives; Social Marketing; Mission and Purpose; Strategic Planning; Social Enterprise; Welfare; Health Industry; Service Industry; Bangalore
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      Khanna, Tarun, V. Kasturi Rangan, and Merlina Manocaran. "Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)." Harvard Business School Case 505-078, June 2005. (Revised August 2011.)
      • Article

      A Proposal for Expensing Employee Compensatory Stock Options for Financial Reporting Purposes

      By: Peter Hancock, Roberto G. Mendoza and Robert C. Merton
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      Hancock, Peter, Roberto G. Mendoza, and Robert C. Merton. "A Proposal for Expensing Employee Compensatory Stock Options for Financial Reporting Purposes." Journal of Applied Corporate Finance 17, no. 3 (Summer 2005): 95–101.
      • November 2004
      • Case

      The Electronic Product Code: Future Impact on the Global Food System

      By: Ray A. Goldberg and James Weber
      The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
      Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
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      Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
      • October 2004
      • Article

      FDI and Economic Growth: The Role of Local Financial Markets

      By: Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek
      The purpose of this paper is to examine the various links among foreign direct investment, financial markets and growth. We model an economy with a continuum of agents indexed by their level of ability. Agents have two choices: they can work for the foreign company in... View Details
      Keywords: Foreign Direct Investment; Financial Markets; Economic Growth; Cost; Wealth; Investment Return; Knowledge
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      Alfaro, Laura, Areendam Chanda, Sebnem Kalemli-Ozcan, and Selin Sayek. "FDI and Economic Growth: The Role of Local Financial Markets." Journal of International Economics 64, no. 1 (October 2004): 89–112.
      • September 2004 (Revised October 2005)
      • Case

      Sapient Corporation

      By: Rakesh Khurana and Joel Podolny
      Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details
      Keywords: Business Growth and Maturation; Operations; Knowledge Management; Strategy; Service Industry
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      Khurana, Rakesh, and Joel Podolny. "Sapient Corporation." Harvard Business School Case 405-045, September 2004. (Revised October 2005.)
      • August 2004
      • Supplement

      CARE Commercials

      By: John A. Quelch
      Six television commercials illustrate CARE's current mission and branding strategy. Supplements the case. View Details
      Keywords: Mission and Purpose; Brands and Branding
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      Quelch, John A. "CARE Commercials." Harvard Business School Video Supplement 505-706, August 2004.
      • July 2004 (Revised March 2006)
      • Case

      RosettaNet and ebXML: Betting on the Right eBusiness Standard

      By: F. Warren McFarlan and Veronika Belokhvostova
      A major enterprise software company must select which technologies to support, based on their long-term and short-term viability and benefits. The protagonist is involved in the release of the B2B integration component of major enterprise software whose purpose is to... View Details
      Keywords: Communication Technology; Customer Focus and Relationships; Markets; Standards; Science-Based Business; Situation or Environment; Applications and Software; Technology Adoption; Information Technology Industry
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      McFarlan, F. Warren, and Veronika Belokhvostova. "RosettaNet and ebXML: Betting on the Right eBusiness Standard." Harvard Business School Case 305-006, July 2004. (Revised March 2006.)
      • May 2004 (Revised July 2004)
      • Case

      Clarence Saunders: The Comeback King

      By: Nitin Nohria and Bridget Gurtler
      Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
      Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
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      Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
      • May 2004 (Revised June 2004)
      • Case

      Brief Biographical Note on P. Roy Vagelos

      By: Nitin Nohria and Bridget Gurtler
      Provides background biographical information on P. Roy Vagelos, chief executive officer of Merck Pharmaceuticals. Teaching Purpose: To chart the development of a leader in the pharmaceutical industry. View Details
      Keywords: Biography; Teaching; Leadership Development; Mission and Purpose; Personal Development and Career; Ethics; Pharmaceutical Industry
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      Nohria, Nitin, and Bridget Gurtler. "Brief Biographical Note on P. Roy Vagelos." Harvard Business School Case 404-132, May 2004. (Revised June 2004.)
      • May 2004
      • Article

      Was Electricity a General Purpose Technology: Evidence from Historical Patent Citations

      By: Tom Nicholas and Petra Moser
      Keywords: Energy; Information Technology; Information; Patents
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      Nicholas, Tom, and Petra Moser. "Was Electricity a General Purpose Technology: Evidence from Historical Patent Citations." American Economic Review: Papers and Proceedings 94, no. 2 (May 2004).
      • 2004
      • Working Paper

      Regulation and Reaction: The Other Side of Free Banking in Antebellum New York

      By: David A. Moss and Sarah Brennan
      Free banking, which first appeared in the United States in the late 1830s, comprised two essential features: general incorporation for banks and rigorous security requirements for note issue. Because the general incorporation feature is what allowed free entry, it has... View Details
      Keywords: History; Law; Competition; Financial Liquidity; Money; Market Entry and Exit; Financing and Loans; Banks and Banking; Banking Industry
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      Moss, David A., and Sarah Brennan. "Regulation and Reaction: The Other Side of Free Banking in Antebellum New York." Harvard Business School Working Paper, No. 04-038, April 2004.
      • March 2004
      • Article

      Lofty Missions, Down-to-Earth Plans

      By: V. K. Rangan
      Keywords: Mission and Purpose; Planning
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      Rangan, V. K. "Lofty Missions, Down-to-Earth Plans." Harvard Business Review 82, no. 3 (March 2004).
      • January 2004 (Revised May 2008)
      • Case

      Johnson & Johnson's Corporate Credo

      By: Thomas R. Piper
      No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
      Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams
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      Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, January 2004. (Revised May 2008.)
      • October 2003 (Revised February 2004)
      • Background Note

      Introduction to the Large-Scale Investment (LSI) Course at Harvard Business School

      By: Benjamin C. Esty
      Introduces students to the Large-Scale Investment (LSI) course taught at Harvard Business School. LSI is a case-based course about project finance that is designed for second-year MBA students. The course is about project finance, which involves creation of a legally... View Details
      Keywords: Value Creation; Project Finance; Investment; Projects
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      Esty, Benjamin C. "Introduction to the Large-Scale Investment (LSI) Course at Harvard Business School." Harvard Business School Background Note 204-093, October 2003. (Revised February 2004.)
      • October 2003 (Revised January 2016)
      • Exercise

      The BCPC Internet Strategy Team: An Exercise

      By: Amy C. Edmondson and Laura Feldman
      This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
      Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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      Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
      • May 2003
      • Case

      Sun Hydraulics: Leading in Tough Times (A) (Abridged)

      By: Linda A. Hill and Jennifer Suesse
      Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida; confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details
      Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida
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      Hill, Linda A., and Jennifer Suesse. "Sun Hydraulics: Leading in Tough Times (A) (Abridged)." Harvard Business School Case 403-139, May 2003.
      • February 2003 (Revised March 2003)
      • Case

      Large Scale Change at The WSSC

      By: Amy C. Edmondson and Corey B. Hajim
      Describes the organizational transformation occurring at the Washington Suburban Sanitary Commission (WSSC), a public utility. Faced with the possibility of privatization after decades of providing service in the absence of competition or performance pressures, the... View Details
      Keywords: Organizational Change and Adaptation; Mission and Purpose; Change Management; Restructuring; Privatization; Resignation and Termination; Utilities Industry
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      Edmondson, Amy C., and Corey B. Hajim. "Large Scale Change at The WSSC." Harvard Business School Case 603-056, February 2003. (Revised March 2003.)
      • February 2003 (Revised October 2003)
      • Case

      Versity.com

      By: Leslie A. Perlow
      Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
      Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships
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      Perlow, Leslie A. "Versity.com." Harvard Business School Case 403-132, February 2003. (Revised October 2003.)
      • January 2003 (Revised April 2003)
      • Case

      Sun Hydraulics: Leading in Tough Times (A)

      By: Linda A. Hill and Jennifer Suesse
      Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida, confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details
      Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida
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      Hill, Linda A., and Jennifer Suesse. "Sun Hydraulics: Leading in Tough Times (A)." Harvard Business School Case 403-069, January 2003. (Revised April 2003.)
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