by John A. Deighton - Publications - Faculty & Research

March 1997
Teaching Note

Rogers Communications, Inc.: The Wave TN

By: John A. Deighton

Teaching Note for (9-597-050). View Details

Keywords: Telecommunications Industry

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January 1997 (Revised July 1998)
Case

Dendrite International (Condensed)

By: John A. Deighton

This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States

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23 Mar 2010
First Look

First Look: March 23

barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810084-PDF-ENG New York Life and Immediate Annuities Julio J. Rotemberg and View Details

Keywords: Martha Lagace

15 May 2012
First Look

First Look: May 15

taxes. I generalize the conventional model to incorporate multiple normative frameworks. I then show that if the principle of equal sacrifice-a classic, comprehensive criterion of fair taxation proposed by View Details

Keywords: Carmen Nobel

14 Feb 2012
First Look

First Look: February 14

today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details

Keywords: Carmen Nobel

30 Nov 2017
News

SEAS Complex Reaches for a New Frontier

MPA 1995, M.Arch. 1995), Harvard’s senior strategist for Allston; SEAS Dean Frank Doyle; SEC architect Stefan Behnisch; and was led by Tracy Palandjian (AB 1993, MBA 1997). Tracy Palandjian (AB 1993, MBA 1997) View Details

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

05 Apr 2011
First Look

First Look: April 5

case:http://cb.hbsp.harvard.edu/cb/product/709469-PDF-ENG Gilt Groupe Michael J. Roberts, William A. Sahlman, and Tamara ObradovHarvard Business School Case 811-049 The case explores decisions faced by Gilt... View Details

Keywords: Sean Silverthorne

01 Sep 2010
News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

28 Aug 2012
First Look

First Look: August 28

case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details

Keywords: Sean Silverthorne

17 Jul 2012
First Look

First Look: July 17

Business School Case 912-408 The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. Purchase this case:http://hbr.org/search/912408-PDF-ENG The Agnellis and Fiat: Family Business Governance in... View Details

Keywords: Sean Silverthorne

June 24, 2009
Article

Internet Economy: Valuing the Web's Economic Impact

By: John A. Deighton and John A. Quelch

Citation

08 Jul 2014
First Look

First Look: July 8

Publications 2014 AMACOM Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy By: Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger Abstract—It used to be that if you studied and worked... View Details

Keywords: Carmen Nobel

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's... View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services

01 Apr 2000
News

Getting the Message

for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details

Keywords: Susan Young

01 Oct 2018
News

For the Greater Good

John A. Paulson (MBA 1980) is president of the investment firm Paulson & Co. and a 2018 recipient of the HBS Alumni Achievement Award. In this video he offers his views on the nature and role of philanthropy... View Details

Keywords: Finance

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Purchase this case:https://hbsp.harvard.edu/product/819024-PDF-ENG Harvard Business School Case 318-158 John Chambers, Cisco and China: Upgrading a Golden Shield This case examines the role of Cisco led by... View Details

Keywords: Dina Gerdeman

2012
Report

Economic Value of the Advertising-Supported Internet Ecosystem

By: John A. Deighton and Leora Kornfeld

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November 2014
Article

Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

By: John A. Deighton and Leora Kornfeld

The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details

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