Publications

Keywords: Customers; Research

August 2002
Teaching Note

MicroFridge, TN

Teaching Note for (9-599-049) and (9-503-017). View Details

Keywords: Consumer Products Industry

19 Dec 2006
First Look

http://www.oup.com/uk/catalogue/?ci=9780195310627 The Comovement of Returns and Investment within International Firms Authors:Mihir A. Desai and C. Fritz Foley Publication:In NBER International Seminar on Macroeconomics, edited View Details

Keywords: Sean Silverthorne

July 1997
Article

Choice in Computer-Mediated Environments

Keywords: Information Technology; Decision Choices and Conditions

Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption

Read Now

June 2001
Case

DoubleClick Buys Abacus (B)

Supplements the (A) case. View Details

Keywords: Advertising Industry

August 1999 (Revised January 2002)
Case

Brita Products Company, The

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

Educators

August 1995 (Revised October 1996)
Case

IDS Financial Services (Condensed)

Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details

Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry

Educators

25 Nov 2008
First Look

First Look: November 25, 2008

The Blackwell Handbook of Technology and Innovation Management, edited by Scott Shane, 3-55. John Wiley & Sons, Inc., 2008 No abstract is available at this time. Book... View Details

Keywords: Martha Lagace

08 Jul 2014
First Look

First Look: July 8

Publications 2014 AMACOM Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy By: Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger Abstract—It used to be that if you studied and worked... View Details

Keywords: Carmen Nobel

01 Oct 2018
News

For the Greater Good

John A. Paulson (MBA 1980) is president of the investment firm Paulson & Co. and a 2018 recipient of the HBS Alumni Achievement Award. In this video he offers his views on the nature and role of philanthropy... View Details

Keywords: Finance

01 Sep 2010
News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

15 May 2012
First Look

First Look: May 15

taxes. I generalize the conventional model to incorporate multiple normative frameworks. I then show that if the principle of equal sacrifice-a classic, comprehensive criterion of fair taxation proposed by View Details

Keywords: Carmen Nobel

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

30 Nov 2017
News

SEAS Complex Reaches for a New Frontier

MPA 1995, M.Arch. 1995), Harvard’s senior strategist for Allston; SEAS Dean Frank Doyle; SEC architect Stefan Behnisch; and was led by Tracy Palandjian (AB 1993, MBA 1997). Tracy Palandjian (AB 1993, MBA 1997) View Details

05 Apr 2011
First Look

First Look: April 5

case:http://cb.hbsp.harvard.edu/cb/product/709469-PDF-ENG Gilt Groupe Michael J. Roberts, William A. Sahlman, and Tamara ObradovHarvard Business School Case 811-049 The case explores decisions faced by Gilt... View Details

Keywords: Sean Silverthorne

September 2017
Case

Blackstone's Julia Kahr at the Summit

By: Paul A. Gompers, John D. Dionne and Amram Migdal

In 2009, Blackstone, the New York-based alternative asset and financial services firm, committed to invest up to $750 million into Summit Materials, a new company in the aggregates sector (i.e., construction materials, such as crushed stone, sand, gravel, cement,... View Details

Educators