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  • Research Summary

Seeing Thought

By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
  • Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States

    Aticus Peterson

    Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

    • August 2010
    • Case

    Flash Memory, Inc.

    By: William E. Fruhan and Craig Stephenson
    The CFO of Flash Memory, Inc. prepares the company's investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics... View Details
    Keywords: Forecasting; Financial Management; Cash Flow; Forecasting and Prediction; Capital Budgeting; Computer Industry; Electronics Industry; United States
    Related
    • 09 Oct 2020
    • HBS Seminar

    Jeffrey L. Furman, BU, Questrom Sch of Business

    • 04 Nov 2013
    • News

    Surprise raises are more effective than higher salaries from the start, study finds

      Dorothy A. Leonard

      Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

      Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry

        Paul Hamilton

        Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
        View Details
        • 05 May 2022
        • Research & Ideas

        Why Companies Raise Their Prices: Because They Can

        Döpper and Joel Stiebale in Rising Markups and the Role of Consumer Preferences. The research sheds light on how markups on key household items had already taken off in the years leading up to the COVID-19 pandemic. “I was surprised to... View Details
        Keywords: by Rachel Layne
        • 14 Apr 2015
        • First Look

        First Look: April 14

        collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
        Keywords: Sean Silverthorne
        • 2001
        • Article

        From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

        By: T. R. Kurtzberg and T. M. Amabile
        Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details
        Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture
        Related
        • March 1983
        • Article

        Brilliant but Cruel: Perceptions of Negative Evaluators

        By: T. M. Amabile
        Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details
        Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence
        Related
        • 23 Nov 2010
        • Working Paper Summaries

        Growth Through Heterogeneous Innovations

        Keywords: by Ufuk Akcigit & William R. Kerr; Technology

          Iavor I. Bojinov

          Iavor Bojinov is an Assistant Professor of Business Administration and the Richard Hodgson Fellow at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab and a faculty affiliate in the Department of Statistics at Harvard University and... View Details

          • 23 Jan 2013
          • News

          Are Today's Business Leaders Too Afraid of Risk?

          • April 2002
          • Case

          In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

          By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
          Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
          Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry
          Related
          • 21 Feb 2018
          • Research & Ideas

          When a Competitor Abandons the Market, Should You Advance or Retreat?

          SolStock In late 2016 drug maker Eli Lilly announced it would stop research on the Alzheimer's drug solanezumab after results proved disappointing over three trials. For competitors such as Biogen, Merck, and Roche, this decision... View Details
          Keywords: by Rachel Layne; Pharmaceutical; Health
          • 22 Feb 2021
          • Working Paper Summaries

          Private and Social Returns to R&D: Drug Development and Demographics

          Keywords: by Efraim Benmelech, Janice Eberly, Dimitris Papanikolaou, and Joshua Krieger; Pharmaceutical
          • June 2023
          • Case

          Investing in the Climate Transition at Neuberger Berman

          By: George Serafeim and Benjamin Maletta
          By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
          Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
          Related
          • 21 Apr 2023
          • Research & Ideas

          The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

          players use to compete. "People are thinking about ways to design policies and products so you can actually engage with the product in more responsible ways without getting people too overinvolved in playing... View Details
          Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting