Publications

27 Aug 2019
Blog Post

Meet the PRIDE Club

promoting understanding of the queer experience, we will increase acceptance and advance our equality as business leaders. Meet the PRIDE Executive Leadership Team Co-President, Daniel Hall (he/him/his) Dan is a former U.S. Army... View Details

November 1983 (Revised May 1984)
Case

Duke Power Co.: Affirmative Action (A)

Presents the dilemmas faced by the executive vice president of construction who is committed to pursuing affirmative action goals but is required by the financial condition of the company to lay off one-third of its construction workforce, which contains many recently... View Details

Keywords: Job Cuts and Outsourcing; Selection and Staffing; Ethics; Utilities Industry

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December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States

August 1986 (Revised February 1991)
Supplement

Population Services International: The Social Marketing Project in Bangladesh, Video

By: V. Kasturi Rangan

Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details

Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh

January 1980 (Revised August 1985)
Case

Cumberland Metal Industries: Engineered Products Division--1980

By: Benson P. Shapiro

Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details

Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

December 2002
Other Article

The Competitive Advantage of Corporate Philanthropy

By: Michael E. Porter and Mark R. Kramer

When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a... View Details

Keywords: Strategy

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TeachingInterests

Leadership and Corporate Accountability

By: Christina R. Wing

In this course, students learn about the complex responsibilities facing business leaders today. Through cases about difficult managerial decisions, the course examines the legal, ethical, and economic responsibilities of corporate leaders. It also teaches students... View Details

29 Mar 2023
Video

The Blavatnik Fellowship: A Lifelong Community of Entrepreneurs

March 2015
Supplement

MELF and Business Culture in the Twin Cities (B)

By: Clayton S. Rose and David Lane

Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details

Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul

26 Feb 2011
Other Presentation

State Competitiveness: Creating an Economic Strategy in a Time of Austerity

By: Michael E. Porter

Harvard Business Professor Michael Porter talked to governors about strategies for states to become more competitive and boost local economies. Following his remarks China's Hunan Provincial Committee Party Secretary called for more dialogue between American governors... View Details

Keywords: Economics; United States